MS group assignment

1. 1
SCHOOL OF ARCHITECTURE,
BUILDING AND DESIGN
BACHELOR OF QUANTITY SURVEYING
(HONOURS)
Management Science
(MGT 60203)
GROUP MEMBERS : TANG LAM YU 0324966
GOH PEI JENG 0329735
YAP CHOEHOONG 0323161
LAI EUGENE 0324075
BENJAMINNG KIENFUNG 0324541
MELVINTAN 0324938
LECTURER : MS. TAY SHIR MEN

2. 2
s I d
Interior Designing for building construction and renovation,
Strong and Authentic Asian Style
VISION “Our interior design, Your dream and surrealism”
We reflect integrity and great strength of faith to customers, in personalizing the most
compatible interior design to climatic influences, and customers’ taste and function. We
wish to create the best environment for all our users and earn the best of recognition
throughout the world by prioritizing aesthetic designs.
MISION
To build a paradise of local and beyond. Every beautiful moment starts at beautiful
homes. Your securities and happiness lie within our hands.
VALUE STATEMENT
 Provide explicit information
and transparency
 Reward employees based
on performance
 Provide excellent quality
products and services
 Integrity and Ethical
approach in conducting
work and business

3. 3
Our emphasis of design on authentic style of Asian architecture and interior design. The
contemporary design has found its way into modern interior design. Yet, we genuinely are
Asian-inspired decor and we wish to help to radiate the beauty of Asian interior Design (ID)
and share the peace and tranquility.
It is soul-soothing to be enriched with rich character and calming forms of Asian ID, being
the perfect addition to a contemporary home.
The main emphasis and elements of what make our ID impressive and soul-soothing ;-
1) Zen Features - Zen itself reminds us of meditation, relaxation and worry-free. Whereby
the place we stay should create these sensation. It does not have much demands, yet
promote simplicity, minimalism and balance.
2) Maximize flow of Energy - As Asian-inspired decor, we design to something that enable
the energy to flow freely within and throughout the space of a building or room, as most of
the Asian countries lie on the Equator (tropical and sub-tropical). So, the delicate usage of
natural design elements like natural lighting and wind flow are important to harmonize the
ambient.
3) Lively Colours - A touch of strong and vivid tones in Asian styles. A bright accent mixed
with neutral backdrop in Asian-themed interior. The Oriental styles cannot do much
without accents, and perhaps some sharp, luxurious colours added to the combination as
some contrast.
Many other more elements are included. Our design is guaranteed to provide ;-
freshness, mystic vibe, minimal item as possible, visual and textural balance,
authenthic vibe and embracement of tranquility.
OUR PROFESSION
OUR OBJECTIVES
 We provide consultancy and direction of desired design for comfort, purpose and
style.
 We wish to establish memorable and renown recognition in the market.
 We work with versatility and dynamic management and cooperation.
 To help customers to attain comfort and authenticity in lifestyle.
 Promote sustainability in green and healthy environment.


4. 4
INTERIOR DESIGN
IDs plan, design and coordinate the internal space of a working or living place
either by creation or renovation. They are specialized in designing a good spatial
design, but should personalise in accordance with client’s taste. The design should
also serve a functional purpose, with consideration of elements such as safety,
traffic flow, internal comfort, and style.
Commonly, aesthetic value of any interior design is the prioritized
consideration. Customers would choose either convention or uniqueness of a
design for their specific purpose of the working/living place. IDs are required to
have a very good understanding of the architectural plan and design in detail with
the plan.
Employment opportunities include self-employment, working in design or
architectural consultancy, or collaborating with other building and design
professionals in other aspects in a business.
You may choose to develop your career in a particular field of interior design
such as commercial interior design, industrial design, green (environmentally-
friendly) and ergonomic design, or film set design and construction.

5. 5
Short term  Promote our very local and Asian design to reach
out to local market.
 Focus only on Asian design interior design to
variable, differentiated and unique
 Train trainees to familiarize with the company and
work competitively up to par and standards as per
our criteria and requirement.
Mid term  In few years time, shall gain customers base by
recognition and have multiple and long links of
relationships.
 Then, continue to sustain in the market with stable
income and business, in collaboration with big and
renown companies
 Well-oriented organization chart and culture to be
molded in the company for the future.
Long term  Establish a very stable and renown company’s
status and recognition, gain sustainable competitive
advantage in the market to prolong business
 Open up multiple more firms to provide higher
availability to our business can set us to penetrate
into various foreign markets in the future to be
recognized internationally.
WHAT MAKES US UNIQUE AND DIFFERENT
We keep emphasizing on Asian interior design because we learnt that history plays an
important reminder and lesson to guide us to prevent from repeating wrongful mistakes. In
the olden days, people design buildings with none to very minimal information and
resources but they managed to pull it off with their very own imagination. Indeed, there are
collective reasons behind.
Therefore, we are here to comprehend, improvise, and innovate the to harness the
unspoken beauty to customers.

6. 6
STRATEGIC
PLANNING
NETWORKING & PROMOTION
(BASIS PROMOTION &
DOWNLINE PROMOTION)
Our goal is to be recognized and
be renown locally, if not overseas,
with highly aesthetic design and
top notch products. Networking is
essential, with our system of
regulatory basis and down-line
promotion, which means a more
attractive price would be offered to
introduced customers.
EMPLOYEES’S WELFARE
In order to earn fame and faith
from customers, we earn the best
of spirits and determination from
our very own employees to serve
our customers. Then only we
speak of selling our best of
services and products to our
customers. So, we prioritize our
employee’s welfare in our
company.
E-PLATFORM
(CONSULTANCY AND
MODELLING)
I We serve our customers through
E-platform and in-person
consultancy. We provide virtual
design and modelling at every
platform available, especially more
convenient at our websites to
provide rough ideas of customers’
desire. We work at the best cost for
customers and provide quotation of
cost.
ASIAN INTERIOR DESIGN
SPECIALISTS
Other than that, we hire a few
Asian decors on who are mainly
based on authentic Asian style. We
place them to be in charge and
guide the Design Team to ensure a
pure and authentic Asian interior
design.
ENHANCED TRAINING
PROGRAMME
This is to further enhance our
employees to recognize,
understand and master the
artwork and design of Asian
architecture and interior design.
Our employees are to attend
training to learn the fundamental
essence of Asian style and
comprehend compatibility
between the design and climatic
influences.
ARTISRY, AESTHETIC AND
APPRECIATED (AAA)
Q.C. is important to us as it is to
our customers, as we do not only
sell products but arts. We wish to
create arts in the eyes of public
and to appreciate it as we integrate
the design to designed areas so
that the public do not just
remember us as Interior Designers
but also artists. We want to
achieve the very best quality and
aesthetic value of our products to
be appreciated at any moment.

7. 7
S.W.O.T ANALYSIS
STRENGHT
1. Shop is located in prime area (Kota
Damansara), highly populated and
crowded to give benefits to
accessibility
2. We provide differentiated products
yet specialized in the field with foreign
expertise
3. We provide templates for customers
to view, especially our E-platform in
providing virtual templates which could
enable spontaneous designs as
desired starting from scratch.
4. Design cost is low as we render
products and do virtual modelling
which could cut cost on production
fees
OPPORTUNITY
1.Young generation appreciates and
acknowledges aesthetic values
regardless of anything including
buildings and their interiors
2. Young generation has affinity for
technologies and gadgets which make
it easier to provide mutual services
through our E-platform consultancy
and platform
3. The environmental and climatic
conditions become our target to utilize
our design and concept and work them
up to compatibility
THREAT
1. Not all Malaysians would go for
aesthetic rather than practicality and
cost
2. Not all Malaysians appreciate Asian-
style design as it is
3. Surrounding area of shop’s location
has a few other Interior Design or
equivalent firms/shops which arises
competition
4. Difficulty and inconvenien3ce in
parking
WEAKNESS
1.Shop’s rental fee is very high in
prime areas and makes it hard for us to
sustain business if does not have
consistent business intake.
2. We hardly have any real products to
demonstrate to customers so it is hard
to convince them with our design and
concept because they might have
difficulties in visualizing our products
3. Logically, our material cost would be
higher as we are importing some of the
materials from native countries as they
are not produced here

8. 8
ORGANIZATIONAL CHART

9. 9
Position Job Scopes/Responsibilities
Director • Enforce business strategies
• Developing company objectives
• Overseeing senior management staff
• Coordinating with department heads
• Facilitating audits
• Ensuring the business is compliant with industry regulations
• Improving productivity levels
General
Manager
 Oversee daily operations of the business unit or organization.
 Ensure the creation and implementation of a strategy designed to
grow the business.
 Coordinate the development of key performance goals for
functions and direct reports.
 Provide direct management of key functional managers and
executives in the business unit.
 Ensure overall delivery and quality of the unit's offerings to
customers.
 Engage in key or targeted customer activities.
 Oversee key hiring and talent development programs.
 Communicate strategy and results to the unit's employees.
JOB SCOPES

10. 10
Financial
Manager
 Providing financial advice
 Managing budget.
 Undertaking related accounts administration.
 Controlling income, cash flow and expenditure
 Producing long term business plan.
 Collating, preparing and interpreting reports, budgets, accounts,
commentaries and financial statements.
Estimation
and
Design
Manager
 To progress sales enquiries and tenders, and to establish
customers’ requirements in conjunction with our sales managers.
 To design any number of life safety and security systems plus any
other integrated building system as specifiedwithin the Company’s
scope of work based upon customer requirements, specifications,
drawings and current standards.
 To prepare proposals, quotations and tender documents for
designed systems.
 To assess the security and fire risk factors influencing the design.
 To ensure that the content of all quotations and system design
specifications are compatible with the requirements of all
applicable technical and regulatory standards.
Project
Manager
 Coordinate internal resources and third parties/vendors for the
flawless execution of projects.
 Ensure that all projects are delivered on-time, within scope and
within budget.
 Developing project scopes and objectives, involving all relevant
stakeholders and ensuring technical feasibility.
 Ensure resource availability and allocation.
 Develop a detailed project plan to track progress.

11. 11
Admin
& Human
Resource
Manager
 Maintains the work structure by updating job requirements and job
descriptions for all positions.
 Maintains organization staff by establishing a recruiting, testing,
and interviewing program; counselling managers on candidate
selection; conducting and analysing exit interviews; recommending
changes.
 Prepares employees for assignments by establishing and
conducting orientation and training programs.
 Maintains management guidelines by preparing, updating, and
recommending human resource policies and procedures.
 Maintains historical human resource records by designing a filing
and retrieval system; keeping past and current records.

12. 12
ORGANIZATIONAL
CULTURE
The common cultural systems and practices in our company
are :
a) Reward system - This system intends to recognize efforts
and to boost the morale of our employees by offering
yearly increment and performance bonus.
b) Values driven system - We hire people based on character
and values rather than aptitude.
c) Training Program - To ensure that our staffs (even at the
top-level) to be well-informed and updated to stay on top of
performance.
d) Mentoring system - To extensively recognize the seniors
and respective mentors, then enable the mentees to learn
and be guided by mentors to synchronize performance and
company’s direction.
Cultures are mainly to make members feel appreciated and
connected.
The organizational cultures in our company are:-
e) Proudly introduce new members and performance
f) Allow an indoor activity or game to be played in office
during free hours
g) Allow employees to voice out an acitivity including a
hangout sessions once every month, team gathering, bond
making activities
h) Ensure members understand company’s heritage and
purpose
i) Recognize employees by asking their opinions - to build
sustainable relationship by listening and valuing their input
j) Monthly lucky draws - small gifts to give away
k) Obtain remarks from customers for improvement
l) Healthcare screening and program
m) Employees should meet and report directly to top
management including CEO - to share info across teams
and be heard
Our company believes that strong
culture provides stability to
organization.
We have implemented some
cultures into the company by
intention. Though, some cultures
are seeped and blended in the
company by accident.

13. 13
WE ARE LOOKING
FOR
LOCAL MALAYSIAN INTERIOR DESIGN TEAM / PRO-
ASIAN STYLE INTERIOR DESIGN TEAM
Job Scopes
 Plan, supervise and monitor design and projects
 To deliver concept development, concept drawings and detail
drawings specific to meet clients’ needs
 Operate technical drawings and render works using Auto CAD/3D
Studio Max and Adobe Creative Suite
 Support other team members to complete projects and deliver
drawings on time
 Meet clients’ and demonstrate products with insightful information
and elaboration
Requirements
 Candidate must possesses at least a Diploma/Advanced
Diploma/Degree in Interior Design/Architecture or equivalent.
 Required language(s) : Malay, English, Mandarin
 Good all round knowledge of design detailing, technical and
procedure.
 Working experience is not required , fresh graduates are welcomed
 Strong commitment and responsibilities
 Prefer candidate who possesses own transport
 Full-time position only
 *The Pro-Asian style ID has to be a non-Malaysian*
ADMIN AND HUMAN RESOURCE DEPARTMENT
Job Scopes
 Manage phone calls, e-mails, and any other forms of communication to serve customers first-hand
 Manage schedules and appointments
 Able to comprehend company’s products and services, and briefly elaborate to customers
 Maintains the work structure of all positions of the company
 Maintains organizational staff by establishing a recruiting and interviewing program
 Maintains historical human resource records by designing a filing and retrieval system
Requirements
 Candidate possesses SPM/O-level/IGCSE or equivalent
 Required language(s) : Malay, English, Mandarin
 Able to speak fluently an proficiently
 Working experience is not required , fresh graduates are welcomed
 Strong commitment and responsibilities
 Prefer candidate who possesses own transport
 Full-time position only
 Working experience is not required , fresh graduates are welcomed
 Strong commitment and responsibilities
 Prefer candidate who possesses own transport
 Full-time position only
 *The Pro-Asian style ID has to be a non-Malaysian*

14. 14
WHY WE NEED 2 INTERIOR DESIGNS?
We focus on Asian design yet we need to have someone specialized in local style
as we cannot overlook the nature of the mass market. We understand that most of
the Malaysians prefer practicality which makes things conventional and
standardized to be in mass production. This follows ongoing trend, which now the
market is focusing on contemporary style, simple and cost-saving.
SELECTION CRITERIA
 Communication skills,
 Self motivation,
 Work standards – self and others,
 Influence on others – selling own ideas and self,
 Leadership skills and their potential
 Ability to make decisions,
 Ability to analyse problems and reasoning,
 General business knowledge and administrative skills,
 Ability to work independently and handle projects
 Willing to work for long hours and have flexibility in working hours

15. 15
ABOUT OUR MANAGEMENT TRAINEES
TRAINING PROGRAM FOR 3 EMPLOYEES/ TRAINEES
These 2 management trainees would be trained and tested to place them at the
higher hierarchy in the future to be in charge of each specialized department, local
design team and Asian style design team.
Another trainee for Admin and Human Resource Department is to be placed to be
in-charge of interacting with clients first-hand and manage the company’s
Organization Chart and its staff. The job scopes are stated below.
Note : that our management trainees are not to be in rotation of roles and business
as we are mainly specialized in Interior Designing and our firm’s size is small with
very few staff. Our organizational structure and hierarchy are only very small and
simple.
 Trainees would be given projects to manage and handle by themselves
 Trainees would have to attend training courses and seminars from time to
time
 Different approaches to maintaining hierarchy and simplicity
 An overview of design consideration vs accessibility
 The tools to learn about universal design as a concept and in practice
 Introduction to the role and value of accessible design pattern libraries

16. 16
INTERVIEW
ACTIVITY 2
The local Malaysian ID would be given a drawing set to sketch a local
Malaysian home design, in accordance with a set of specifications by the
manager. Then, they would be required to build a “LEGO” set to potray what
have been drawn. The given time would be 60 minutes.
This is to test their creativity and ability to react and complete tasks in
intensively short period of time in accordance to desired specifications.
This can drastically cut down time the employee that we are looking for
based on how closely related the person could design and build what we
focus on.
ACTIVITY 1 (DISC TEST)
It is to roughly determine the personality of the candidates that we are looking
for.
 Determine personalities
 Reduce time to familiarize with the candidate
 To allow us to distribute work and have specialization based on strength and
weakness
 Make use of strength in personality of a person
 Test creativity
 Test ability to respond and react to complete tasks in short time
 Test ability to sketch and design
 Critical thinking
 Good self-management and able to cope with high level of stress
 An overview of design consideration vs accessibility
 The tools to learn about universal design as a concept and in practice
 Introduction to the role and value of accessible design pattern libraries

17. 17
ACTIVITY 3
The foreign Pro-Asian style ID would be tested on their understanding of local and
Asian cultures. Given a set of building materials, pick two (2) and briefly talk about
which two (2) historical Asian countries of which they picked for main or preferred
interior building elements. There would be a brief story-telling or case study of the
history background and mainly on why they use them? Was it the
cultural/climatic/environmental factor?
With all the reasons and the materials accustomed to the selected Asian
styles, we would give out a template (rendering or simple hand drawn) to test the
candidate to design the interior with intriguing design and reasoning.
 Test ability to use IT to render 3D design
 Broad thinking
 Able to speak well, come up with original ideas and good reasoning
 Able to communicate effectively to sell ideas
 Have vast insights regarding Asian interior design
 Understanding and appreciation of various Asian cultures

18. 18
QUESTIONNAIRES AND REASONING
What qualities and skills should a good designer have?
This is a great opportunity to see how a designer thinks of their profession. “To create
great designs” is not enough. A good designer will be able to articulate how their designs
communicate your brand’s vision and solve practical problems.
Let’s say you’re designing a new logo for our company. What would it look like?
This question gives you an opportunity to observe a designer’s thought process first-
hand and see how well they understand your company or product.
Tell me about your experience working remotely. What do you feel is important to
make sure the work gets done efficiently?
This question should give you some insight into a designer’s work style. Mentioning the
importance of regular communication, organization, and accountability are good signs.
How do you meet tough deadlines? Tell me about a time you completed great
work under pressure.
Good designers are thoughtful and thorough, but you also want to make sure they know
how to prioritize and work well under time constraints.
Walk me through your portfolio. Which pieces are you most proud of, and why?
Every designer should be prepared to showcase their best work. Make sure you ask
them to explain the problem each piece was meant to solve and how they accomplished
that.

19. 19
Every company must hold at least one advantage to successfully compete in the
industry. If a company cannot identify one or just does not possess it , competitors
soon would outperform it and force the business to leave the industry. Utilizing
information technology and information management skills can help in creating
competitive advantage to your company.
Information Technology
Information Technology (IT) is the use of any computers, storage, networking and other
physical devices, infrastructure and processes to :-
 Create
 Process
 Store
 Secure
 Exchange
all forms of electronic data.
As new technologies evolve and existing technologies are expanding, the interaction
between people and computers are turning apace and this result many impacts on
organizations and society. Basically, the role of IT is to monitor process and circulate
data to assist in managing , checking and building determinations for the governing
body. IT is a critical requirement for improving the way to manage and run the
organizations.

20. 20
1. Computer-Aided Design (CAD)
To replace the traditional method of designing by manual drafting, S.I.D decoded to
use and automated process which is CAD, where it is much more efficient compared
to the manual drafting method. CAD or computer-aided computer technology for
designing work and also design documentation.
There are many benefits that S.I.D can gain by using the software in the company.
Through CAD :-
i. the designer can explore the concept design ideas at the pre-construction
stage.
ii. CAD software was built up with visualization and animation systems which
helps in visualizing the final design concepts that is to be made by producing
photo-realistic, static and moving images so that the clients can review the
final appearance of the building at the design stage.
iii. the designed drawings also can be saved at any stage and enables and
designer to make any modifications if it required by the client or the designer.
iv. a simulation can be done to analyze and ratify the performance of the design
in the real world before it is constructed.
SOFTWARE

21. 21
UTILISE INFORMATION
1) Bridge the gap between business people and technical people
Firstly, it requires technician people to understand the business problem they are
trying to solve.
Secondly, it requires business people understand the available technologies to
know which ones to use in designing a creative solution for the business problem.
Therefore in this process, technology brings both parties together and bonds
their relationship.
2) Viewing business problems from another perspective obtained from
information system
To put yourself in the place of the primary user of the system and try to come with
ways in which that user would be not just served but delighted by the system. So,
take the perspective of the customer of the company and ask, how could the
information system be designed so that it enhances the customer’s experience.
3) Creating creative design
Use information technology to design a new concept and idea which is different
from its competitors.
4) Information Technology and Management Storing and protecting
information
Information technology improves our company’s efficiency by developing
automated processes to take the burden off from our staffs who are loaded with
work. Also, it can to help to work faster within certain duration. In turn, our
employees are free to work on other thing while the computer runs their reports,
create queries, tracks projects and monitors financial.

22. 22
5) Work Remotely
Information technology systems make our staffs more flexible in their work by
allowing remote access to the company’s electronic network. Thus, the staff can
choose their time to do work either at home or somewhere else. This accessibility
allows us to increase the productivity of the work assigned to our staff because the
assigned works will be pending even when we are not physically in the office.
6) Communication
Communication is very useful and vital in the business world as information
technology provides the useful assets to communicate faster and effectively.
Through new technology such as email and video-conferencing, communications will
be improved within a business and also to external customers. Communication
between branches or even between countries will be improved.
Organization use different software packages for a variety of tasks and activities .
The example of these softwares that are used by our company are:
 Word processing - to create and type business letters, memos and reports.
 Spreadsheets - to calculate financial information such as sales figures, cash
budgets and also to create bar charts and graphs from such data to make
evaluation.
 Databases - to keep records of employees such as their address, date of
birth and medical information.
 Desktop publishing - to create professional newsletters, staff, magazines,
books or other publications.
 Presentation - To communicate or present information on new products or
market research findings to customers, clients, employees or management .
It can be used for training purpose also.

23. 23
MANAGEMENT SKILL
1) Data Management
Companies store digital versions of documents on servers and storage devices. These
documents become instantly available to everyone in the company, regardless of their
geographical location. Companies are able to store and maintain a tremendous amount of
historical data economically, and employees benefit from immediate access to the documents
they need.
2) Management Information Systems
It enable companies to track sales data, expenses and productivity levels. The information
can be used to track profitability over time, maximize return on investment and identify areas
of improvement. Managers can track sales on a daily basis, allowing them to immediately
react to lower-than-expected numbers by boosting employee productivity or reducing the cost
of an item.
3) Customer Relationship Management (CRM)
Capture every interaction a company has with a customer, so we able to provide a more
enriching experience. (If a customer calls a call center with an issue, the customer support
representative will be able to see what the customer has purchased, view shipping
information, call up the training manual for that item and effectively respond to the issue.)
The entire interaction is stored in the CRM system, ready to be recalled if the customer calls
again. The customer has a better, more focused experience and the company benefits
fromimproved productivity
REASONS TO MANAGE INFORMATION
 To save time and money - viewing the past works from other colleagues, this makes
the task easier to do than redo it again.
 To monitor the company’s process - by keeping all the records, the management will
be enable to figure out what are the areas that benefits the company the most.
Therefore , improvements can be carried out if necessary.
 To improve efficiently and productivity - by categorizing all the information, the
employees will find it easy to refer when needed.
 To reduce uncertainty or risk - by having all the information of a product or services
like writing every single detail, this will allow the employees to refer back whenever he
or she needed it.

24. 24
COMPETITIVE ADVANTAGE
1. Differentiation - Our organization emphasizes on authentic Asian design style to develop
differentiated features or/and to reduce competitors’ differentiation advantages. We are not
just solely on words, we take serious action in training our employees and hiring foreign
Asian employees to have expertise and produce pure Asian design including our very own
local Malaysian design.
Other than that, in this industry, most of the companies are targeting the independent
groups of people while overlook the dependent peoples but our companies is targeting both
of the groups because lesser competitor in the society who are targeting the dependent
peoples. We are able to survive with this diversified targets because we do not have to
spend a huge sum of money for producing display or demonstration goods as we have
expertise in producing virtual products through computing and rendering.
2. Innovation - Organizations can use information systems to identify and create new
products and services or/and to develop new markets or/and to radically change business
processes via automation. So, our companies frequently attend training courses and
seminars, travel to other countries and companies to gather all the information
We also found that most of the customers prefer other cultural design if price was
reasonable hence our companies took this opportunities to provide different type of cultural
design to the customers.
3. Strategic Alliance - Our company seek opportunities to create and enhance relations
with partners via applications and collaboration. The alliance is deemed important to us as
the big companies may rely on us for our expertise and specialisation, and we may rely on
them for business networks and reputation. We have partnered with multiples top
construction companies in Malaysia like MS Group, ECW Group and Genthing Group.
The supply chain we built could also give us a competitve advantage as our alliance provide
us the reputation and strengthen our base. For example, when suppliers have noted our
company’s alliance, they wish to prolong business with both parties, hence reducing cost.