In this informative webinar, Tom Shapiro from digital agency Stratabeat covers the trends that will impact marketing - and SEO - in the coming years. To watch on-demand webinar, go to: https://hs.wpengine.com/webinar-crush-seo-2020

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November 16, 2017
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CROP IMAGE
TO GRAY BOX
We’ll answer as many questions as we can after
the presentation
ASK QUESTIONS AS WE GO
Slides and recording will be made available
shortly after the webinar
Use the “Questions” pane
throughout the webinar

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WHAT YOU’LL LEARN:
● The new world of voice search
● Mobile-first
● The Google universe
● How AI is transforming organic search as we know it
● How ubiquitous screens will change the search landscape
● Beyond Google
● Q&A

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CEO
Stratabeat
@TomShapiro
Tom Shapiro
INTRODUCING TODAY’S EXPERT
• CEO of Stratabeat, a branding, web design,
and digital marketing agency
• Founder of a neuromarketing group with
380+ members
• Developed marketing strategies for more
than a dozen Fortune 500 brands
• Published in CMO.com, CNN, Forbes & More
• Lived in Japan for six years

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The New World of Voice Search

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Google Assistant
Alexa
Siri
Cortana
And more...

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20%
Of mobile searches are voice-driven
Source: Google

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50%
Of all searches will be voice search by 2020
Source: comScore

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$601,000,000
Voice recognition market by 2019
Source: Skyword

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We Speak 3X Faster Than We Type
- Scott Finholm, Microsoft

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Optimize for Conversational Language

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Poll: Are you currently optimizing for
voice search?

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Mobile-First

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71%
Of digital time is spent on mobile
Source: SmartInsights

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50%+
Percentage of Google searches on mobile
Source: Google/HitWise

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72%
Percentage of food & beverage Google
searches on mobile
Source: SmartInsights

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Mobile-First Indexing

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Mobile-First
Generation

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The Google Universe

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$99,300,000,000
Google 2016 annual revenue
Source: Google

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AdWords &
Maps &
Direct Booking

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Carousel &
Twitter &
Knowledge
Graph &
Related
Searches

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Shopping Feed &
Top Stories &
“People Also
Ask” & “Refine by
Brand” & Related
Searches &
Knowledge
Graph

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Carousel &
AdWords &
Related Searches
&
Shopping Feed

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AdWords &
Sitelinks &
Direct Booking

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Direct Feed
from Google

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The SERP Has
Become a
Website.
Book Your
Flight in the
SERP!

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And…
Back to Ads &
Monetization!

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Finish Booking
Your Flight
Right in the
SERP!
Yet Again,
Monetization!

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Understand the SERP Features for Your Keywords

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Develop a Customized
SERP Strategy
Per Content Category & Keyword

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How AI Is Transforming
Organic Search

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Google RankBrain

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Paul Haahr, Software Engineer, Google

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Google RankBrain
Contributes to the
Ranking of Every Query
- Jeff Dean, Senior Fellow, Google

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Google RankBrain Is
The Third Most
Important Ranking Signal
- Greg Corrado, Principal Scientist, Director of Augmented
Intelligence Research, Google

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The Mind Wanders
30% of The Time
- Susan Weinschenk, Behavioral Psychologist

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The Mind Loves
Surprises
- Gregory Berns, Neuroscientist

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Think Engagement!

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The Best Marketing
Will Win

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Poll: Are you strategically strengthening
the post-click experience for your top
priority keywords?

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How Ubiquitous Screens Will
Change the Search Landscape

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Ramifications for
Every Industry

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Interactive Appliances

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Google Glass on the
Factory Floor

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Google Lens

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Google Tango

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Google Visual Positioning Service (VPS)

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Paradigm Shift:
The Real World
Contextualization of Search

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Beyond Google

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Decide Where
You Will Win
Develop a Secondary
Platform Strategy

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Slides and recording will be made available shortly after the webinar
QUESTIONS AND ANSWERS

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EBOOK: SEO + UX = PB&J
RESOURCES
SEMRUSH RANKING FACTORS STUDY 2.0
RETHINK YOUR MARKETING
WEBINAR RECORDING: SEO + UX = PB&J
STRATABEAT
VELOCITIZE

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Rethink Your Marketing
7 Strategies to Unleash Revenue Growth
By Tom Shapiro
Free Chapter:
RethinkYourMarketing.com/wpengine

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