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#wpewebinar
Neil Patel, Neil Patel Digital
Retention is the new growth
Neil Patel on growing your business in 2020 and bey...
#wpewebinar
In this session, we’ll cover...
● Neil’s journey, starting with SEO as the primary growth tactic
● How to grow...
#wpewebinar
Ask questions as we go.
We’ll answer as many questions as we can after
the presentation
Slides and recording w...
#wpewebinar
CEO
Stratabeat
@TomShapiro
INTRODUCING TODAY’S EXPERT
• I started my first company at 16
• Recognized as top 10...
#wpewebinar
Neil’s journey, starting
with SEO as the primary
growth tactic
#wpewebinar
I Believe In SEO
Now as much as ever
• It’s where I started
• It’s where I still spend much of my time: Ubersu...
#wpewebinar
And, SEO Is Critical For Many Reasons
It goes beyond just traffic
• Increase traffic
• ROI
• Brand Awareness
• Bui...
#wpewebinar
But, I Have Come To Realize
Acquisition-Centric Approach = Limited Growth
--
Balanced Approach (Acquisition +
...
#wpewebinar
#wpewebinar
If you want to GROW, you
have to add focus on
retention, in addition to
acquisition
#wpewebinar
The Most Basic Equation in Business
Is one too few companies understand
LTV
(Life Time Value)
> CAC
(Customer ...
#wpewebinar
But, Your CAC Is
Getting More
Expensive
#wpewebinar
So, Your LTV Has To
Grow Even Faster
#wpewebinar
And That’s Why “Retention Is The New Growth”
5X+
More expensive to acquire a
new customer than to
maintain an ...
#wpewebinar
But, how do you increase
retention?
#wpewebinar
Create An
“Addictive Brand”
Figure out your customers’ common
motivation and use that as a rallying cry
for yo...
#wpewebinar
Understand Why Your Customers Leave
It’s probably not why you think
#wpewebinar
Invest In Customer
Success
Customer Success = Proactive
Customer Service = Reactive
#wpewebinar
Personalize When Possible
Don’t treat every customer the same
#wpewebinar
Fix Unintentional
Churn
Implement a dunning process to be sure
you aren’t losing people just because of
incorr...
#wpewebinar
Make It Easy For Your
Customers To Do
Business With You
Be easy to reach
Take away friction points
Make it sim...
#wpewebinar
“The number one most
important factor in loyalty
is customer effort”
-Harvard Business Review
#wpewebinar
Offer Customers Reasons To Stay
• Build trust
• Offer a loyalty program
• Give them special access
• Get to know...
#wpewebinar
Some Tools To Help With
Retention
#wpewebinar
Churnbuster
Reduce Unintentional Churn
#wpewebinar
Subscribers
Web push notifications to keep
Customers coming back
#wpewebinar
Promoter.io
Track Customer Satisfaction
#wpewebinar
Appcues
Help your customers easily
understand your product
#wpewebinar
Hello Bar
Capture leads and emails so you
can build relationships
#wpewebinar
Hand Written
Notes
Show your customers you care
#wpewebinar
Q & A
#wpewebinar
Inquiring minds want to know.
Questions and Answers.
* Slides, recording and resources will be made available
...
#wpewebinar
Hello Bar
Ubersuggest
Crazy Egg
Subscribers
Neil’s Blog
Neil Patel Digital
Resources.
Velocitize
#wpewebinar
Register Now!
https://wpeng.in/summit2020us/
#wpewebinar
Help us get better.
How helpful?
How to improve?
Future topics?
#wpewebinar
Thank You.
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Webinar - Retention is the new growth. Neil Patel on growing your business in 2020 and beyond.

Neil Patel, SEO expert and influencer, started realizing that the next big trend (and what many people have been missing) is figuring out how to grow your business by focusing on retention, while still working on filling the top of the funnel. In this on-demand webinar, Neil walks through strategies, tactics and tools to use in your 2020 initiatives!

Register for the on-demand webinar to hear (and see) Neil as he walks through these slides, gives great examples of brands that do this well, and answers questions from the live participants: https://hs.wpengine.com/recording-retention-is-the-new-growth


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Webinar - Retention is the new growth. Neil Patel on growing your business in 2020 and beyond.

  1. 1. #wpewebinar Neil Patel, Neil Patel Digital Retention is the new growth Neil Patel on growing your business in 2020 and beyond #wpewebinar
  2. 2. #wpewebinar In this session, we’ll cover... ● Neil’s journey, starting with SEO as the primary growth tactic ● How to grow more holistically by adding a focus on retention ● Strategies and tactics for retention ● Some recommended retention tools
  3. 3. #wpewebinar Ask questions as we go. We’ll answer as many questions as we can after the presentation Slides and recording will be made available shortly after the webinar Use the “Questions” pane throughout the webinar
  4. 4. #wpewebinar CEO Stratabeat @TomShapiro INTRODUCING TODAY’S EXPERT • I started my first company at 16 • Recognized as top 100 entrepreneur under 30 by Obama • I’ve driven over 800,000,000 “wallet-out”, “ready-to-buy” visitors to my clients’ websites • Have grown revenue for likes of Amazon, NBC, & Uber • Recently became a father and am loving (almost) every minute of it Co-Founder Neil Patel Digital @NeilPatel Neil Patel
  5. 5. #wpewebinar Neil’s journey, starting with SEO as the primary growth tactic
  6. 6. #wpewebinar I Believe In SEO Now as much as ever • It’s where I started • It’s where I still spend much of my time: Ubersuggest, NPD, Speaking, Writing • 93% of online experiences start with search • If 30% of people click on sponsored links then organic is worth over $1.4 TRILLION
  7. 7. #wpewebinar And, SEO Is Critical For Many Reasons It goes beyond just traffic • Increase traffic • ROI • Brand Awareness • Build Trust • The Competition Is Doing It
  8. 8. #wpewebinar But, I Have Come To Realize Acquisition-Centric Approach = Limited Growth -- Balanced Approach (Acquisition + Retention + Monetization) = Big Growth
  9. 9. #wpewebinar
  10. 10. #wpewebinar If you want to GROW, you have to add focus on retention, in addition to acquisition
  11. 11. #wpewebinar The Most Basic Equation in Business Is one too few companies understand LTV (Life Time Value) > CAC (Customer Acquisition Cost) https://neilpatel.com/blog/customer-acquisition-cost/
  12. 12. #wpewebinar But, Your CAC Is Getting More Expensive
  13. 13. #wpewebinar So, Your LTV Has To Grow Even Faster
  14. 14. #wpewebinar And That’s Why “Retention Is The New Growth” 5X+ More expensive to acquire a new customer than to maintain an existing one -Harvard Business Review 75% Increase in profits by increasing your customer retention by just 5% -Bain & Company
  15. 15. #wpewebinar But, how do you increase retention?
  16. 16. #wpewebinar Create An “Addictive Brand” Figure out your customers’ common motivation and use that as a rallying cry for your brand’s mission and values
  17. 17. #wpewebinar Understand Why Your Customers Leave It’s probably not why you think
  18. 18. #wpewebinar Invest In Customer Success Customer Success = Proactive Customer Service = Reactive
  19. 19. #wpewebinar Personalize When Possible Don’t treat every customer the same
  20. 20. #wpewebinar Fix Unintentional Churn Implement a dunning process to be sure you aren’t losing people just because of incorrect or expired credit cards
  21. 21. #wpewebinar Make It Easy For Your Customers To Do Business With You Be easy to reach Take away friction points Make it simple to pay and buy more
  22. 22. #wpewebinar “The number one most important factor in loyalty is customer effort” -Harvard Business Review
  23. 23. #wpewebinar Offer Customers Reasons To Stay • Build trust • Offer a loyalty program • Give them special access • Get to know your customers & show you listen • Be authentic and truly care
  24. 24. #wpewebinar Some Tools To Help With Retention
  25. 25. #wpewebinar Churnbuster Reduce Unintentional Churn
  26. 26. #wpewebinar Subscribers Web push notifications to keep Customers coming back
  27. 27. #wpewebinar Promoter.io Track Customer Satisfaction
  28. 28. #wpewebinar Appcues Help your customers easily understand your product
  29. 29. #wpewebinar Hello Bar Capture leads and emails so you can build relationships
  30. 30. #wpewebinar Hand Written Notes Show your customers you care
  31. 31. #wpewebinar Q & A
  32. 32. #wpewebinar Inquiring minds want to know. Questions and Answers. * Slides, recording and resources will be made available within the next several days
  33. 33. #wpewebinar Hello Bar Ubersuggest Crazy Egg Subscribers Neil’s Blog Neil Patel Digital Resources. Velocitize
  34. 34. #wpewebinar Register Now! https://wpeng.in/summit2020us/
  35. 35. #wpewebinar Help us get better. How helpful? How to improve? Future topics?
  36. 36. #wpewebinar Thank You.

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