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Webinar: Why SEO and UX are the PB&J of Greater Website Success

Chow down on the Why’s and How’s of SEO and UX in this fun, informative session about how to create the perfect recipe for a true conversion sandwich!

Register to watch on-demand webinar: https://wpengine.com/resources/seo-ux-pbj-greater-website-success/

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Webinar: Why SEO and UX are the PB&J of Greater Website Success

  1. 1. #wpewebinar May 24, 2017 #wpewebinar
  2. 2. #wpewebinar CROP IMAGE TO GRAY BOX We’ll answer as many questions as we can after the presentation ASK QUESTIONS AS WE GO Slides and recording will be made available shortly after the webinar Use the “Questions” pane throughout the webinar
  3. 3. #wpewebinar WHAT YOU’LL LEARN: ● How SEO & UX Are Like PB&J ● How Ignoring UX Can Destroy Your SEO Results ● How Site Speed Impacts Your SEO and UX ● The ROI of Investing in SEO and UX ● How to Report on SEO and UX to the C-Suite ● Q&A
  4. 4. #wpewebinar CEO Stratabeat @TomShapiro Tom Shapiro INTRODUCING TODAY’S EXPERT • CEO of Stratabeat, a branding, web design, and marketing agency • Founder of a neuromarketing group with 330+ members • Developed marketing strategies for more than a dozen Fortune 500 brands • Published in CMO.com, CNN, Forbes & More • Lived in Japan for six years
  5. 5. #wpewebinar How SEO & UX Are Like PB&J
  6. 6. #wpewebinar SEO Is an Effective Traffic Driver
  7. 7. #wpewebinar UX Is an Effective Engagement Driver
  8. 8. #wpewebinar The Combination of SEO & UX Creates a Delicious Conversion Sandwich
  9. 9. #wpewebinar Mapping Intent to Experience
  10. 10. #wpewebinar Taxonomy & Content Strategy
  11. 11. #wpewebinar Post-Click Engagement
  12. 12. #wpewebinar How Ignoring UX Can Destroy Your SEO Results
  13. 13. #wpewebinar Optimizing Pasta
  14. 14. #wpewebinar Looking for Traffic
  15. 15. #wpewebinar ?
  16. 16. #wpewebinar High Bounce Rate
  17. 17. #wpewebinar Bring the Family Back to the Dining Room Table
  18. 18. #wpewebinar Selling More Shampoo
  19. 19. #wpewebinar Photo Source: A Beautiful Zen http://ow.ly/MDTE30b4JoK Ingredients
  20. 20. #wpewebinar
  21. 21. #wpewebinar Hairstyles!
  22. 22. #wpewebinar Annual Google Search Volumes Keyword Search Volume Hairstyles 5,400,000 Short Hairstyles 2,952,000 Cute Hairstyles 1,086,000 Long Hairstyles 888,000 Bob Hairstyles 594,000 Keyword Search Volume Methylparaben 97,200 Palmitic Acid 97,200 Cocamidopropyl Betaine 79,200 Allantoin 79,200 Sodium Laureth Sulfate 64,800
  23. 23. #wpewebinar Annual Social Shares Hairstyles Social Shares Most Popular 333,800 2nd Most Popular 327,700 3rd Most Popular 220,700 4th Most Popular 201,900 5th Most Popular 191,300 Methylparaben Social Shares Most Popular 14 2nd Most Popular 2 3rd Most Popular 2 4th Most Popular 2 5th Most Popular 2
  24. 24. #wpewebinar
  25. 25. #wpewebinar
  26. 26. #wpewebinar 10X
  27. 27. #wpewebinar How Site Speed Impacts Your SEO and UX
  28. 28. #wpewebinar Google & Site Speed
  29. 29. #wpewebinar UX & Site Speed
  30. 30. #wpewebinar • Use a fast web host like WP Engine • Use a CDN • Reduce the number of HTTP requests • Optimize images • Streamline your HTML • Minify JavaScript & CSS • Minimize the number of plugins Methods for Improving Page Load Speed Useful Tools to Test Page Load Speed for Your Own Website Identify and Clear Any Roadblocks Acceleration Test Your Site Speed • WP Engine WordPress Speed Test https://wpengine.com/speed-tool/ • Pingdom Website Speed Test https://tools.pingdom.com/ • Google PageSpeed Insights https://developers.google.com/speed/ pagespeed/insights/ • Google Mobile Website Speed Testing Tool https://testmysite.thinkwithgoogle.com/
  31. 31. #wpewebinar The ROI of Investing in SEO and UX
  32. 32. #wpewebinar Is the Tail Wagging the Dog?
  33. 33. #wpewebinar Why Rankings Mean Nothing…
  34. 34. #wpewebinar Think Holistically about ROI ROI = LTV – CAC
  35. 35. #wpewebinar 450.1%Geoff Teehan and Jon Lax’s UX Fund grew 450.1% in ten years, whereas the NASDAQ returned merely 93.2%.
  36. 36. #wpewebinar The Missing Link Conversion Optimization
  37. 37. #wpewebinar
  38. 38. #wpewebinar
  39. 39. #wpewebinar How to Report on SEO and UX to the C-Suite
  40. 40. #wpewebinar Button Color?
  41. 41. #wpewebinar The Language of the C-Suite
  42. 42. #wpewebinar The Language of the C-Suite Levers Momentum New Markets Segmentation Competition Your executives want to know what the company can do to achieve greater growth more efficiently – with less effort or investment. What are the strategies you can recommend that would produce 2X, 3X, or 10X results? It’s always easier to grow when riding the waves of market change rather than fighting against any new market directions. What are the coming trends on which the brand should capitalize for an easier path to growth? Bain & Company conducted a five-year study of growth-driving moves to determine how businesses achieve sustainable, profitable growth. The research revealed that the most profitable growth arises from the boundaries of “adjacent spaces”. How can you slice and dice the market further in order to dominate specific audience segments? Ownership of a segment is a very profitable proposition, and one that executives understand give the brand a competitive edge. Executives are always eager to understand the “Moneyball” of the market, where they can efficiently gain a competitive edge where a competitor is weak, using the wrong metrics, or simply not paying attention.
  43. 43. #wpewebinar Growth!
  44. 44. #wpewebinar Slides and recording will be made available shortly after the webinar QUESTIONS AND ANSWERS
  45. 45. #wpewebinar RESOURCES STRATABEAT RETHINK YOUR MARKETING VELOCITIZE EBOOK: SEO + UX = PB&J
  46. 46. #wpewebinar RETHINK YOUR MARKETING 7 Strategies to Unleash Revenue Growth By Tom Shapiro Free Chapter: RethinkYourMarketing.com/wpengine
  47. 47. #wpewebinar CROP IMAGE TO GRAY BOX NEXT UP... Register Now: http://wpeng.in/ 30mins Wednesday, June 7 2 sessions 9 am or 2 pm CDT, 10 am or 3 pm EDT, 7 am or 12 pm PDT, 2 pm or 7 pm UTC/GMT
  48. 48. #wpewebinar HELP US IMPROVE
  49. 49. #wpewebinar THANK YOU #wpewebinar @wpengine @stratabeat

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