Chow down on the Why’s and How’s of SEO and UX in this fun, informative session about how to create the perfect recipe for a true conversion sandwich! Register to watch on-demand webinar: https://wpengine.com/resources/seo-ux-pbj-greater-website-success/

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May 24, 2017
#wpewebinar

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CROP IMAGE
TO GRAY BOX
We’ll answer as many questions as we can after
the presentation
ASK QUESTIONS AS WE GO
Slides and recording will be made available shortly after
the webinar
Use the “Questions” pane
throughout the webinar

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WHAT YOU’LL LEARN:
● How SEO & UX Are Like PB&J
● How Ignoring UX Can Destroy Your SEO Results
● How Site Speed Impacts Your SEO and UX
● The ROI of Investing in SEO and UX
● How to Report on SEO and UX to the C-Suite
● Q&A

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CEO
Stratabeat
@TomShapiro
Tom Shapiro
INTRODUCING TODAY’S EXPERT
• CEO of Stratabeat, a branding, web design,
and marketing agency
• Founder of a neuromarketing group with
330+ members
• Developed marketing strategies for more
than a dozen Fortune 500 brands
• Published in CMO.com, CNN, Forbes & More
• Lived in Japan for six years

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How SEO & UX Are Like PB&J

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SEO Is an Effective Traffic Driver

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UX Is an Effective Engagement Driver

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The Combination of SEO & UX Creates a
Delicious Conversion Sandwich

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Mapping Intent to Experience

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Taxonomy & Content Strategy

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Post-Click Engagement

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How Ignoring UX Can Destroy Your SEO
Results

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Optimizing
Pasta

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Looking for Traffic

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?

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High Bounce Rate

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Bring the Family Back to the
Dining Room Table

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Selling More
Shampoo

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Photo Source: A Beautiful Zen http://ow.ly/MDTE30b4JoK
Ingredients

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Hairstyles!

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Annual Google Search Volumes
Keyword Search Volume
Hairstyles 5,400,000
Short Hairstyles 2,952,000
Cute Hairstyles 1,086,000
Long Hairstyles 888,000
Bob Hairstyles 594,000
Keyword Search Volume
Methylparaben 97,200
Palmitic Acid 97,200
Cocamidopropyl Betaine 79,200
Allantoin 79,200
Sodium Laureth Sulfate 64,800

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Annual Social Shares
Hairstyles Social Shares
Most Popular 333,800
2nd
Most Popular 327,700
3rd
Most Popular 220,700
4th
Most Popular 201,900
5th
Most Popular 191,300
Methylparaben Social Shares
Most Popular 14
2nd
Most Popular 2
3rd
Most Popular 2
4th
Most Popular 2
5th
Most Popular 2

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10X

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How Site Speed Impacts Your SEO and UX

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Google & Site Speed

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UX & Site Speed

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• Use a fast web host like
WP Engine
• Use a CDN
• Reduce the number of HTTP
requests
• Optimize images
• Streamline your HTML
• Minify JavaScript & CSS
• Minimize the number of plugins
Methods for Improving Page
Load Speed
Useful Tools to Test Page Load Speed for Your Own Website
Identify and Clear Any Roadblocks
Acceleration
Test Your Site Speed
• WP Engine WordPress Speed Test
https://wpengine.com/speed-tool/
• Pingdom Website Speed Test
https://tools.pingdom.com/
• Google PageSpeed Insights
https://developers.google.com/speed/
pagespeed/insights/
• Google Mobile Website Speed Testing Tool
https://testmysite.thinkwithgoogle.com/

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The ROI of Investing in SEO and UX

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Is the Tail Wagging the Dog?

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Why Rankings Mean Nothing…

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Think Holistically about ROI
ROI = LTV – CAC

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450.1%Geoff Teehan and Jon Lax’s UX Fund grew 450.1% in ten years,
whereas the NASDAQ returned merely 93.2%.

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The Missing Link
Conversion Optimization

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How to Report on SEO and UX to the
C-Suite

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Button Color?

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The Language of the C-Suite

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The Language of the C-Suite
Levers Momentum New Markets
Segmentation Competition
Your executives want to know what the
company can do to achieve greater
growth more efficiently – with less effort
or investment. What are the strategies
you can recommend that would produce
2X, 3X, or 10X results?
It’s always easier to grow when riding the
waves of market change rather than
fighting against any new market
directions. What are the coming trends
on which the brand should capitalize for
an easier path to growth?
Bain & Company conducted a five-year
study of growth-driving moves to
determine how businesses achieve
sustainable, profitable growth. The
research revealed that the most
profitable growth arises from the
boundaries of “adjacent spaces”.
How can you slice and dice the market
further in order to dominate specific
audience segments? Ownership of a
segment is a very profitable proposition,
and one that executives understand
give the brand a competitive edge.
Executives are always eager to
understand the “Moneyball” of the
market, where they can efficiently gain a
competitive edge where a competitor is
weak, using the wrong metrics, or
simply not paying attention.

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Growth!

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Slides and recording will be made available shortly after the webinar
QUESTIONS AND ANSWERS

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RESOURCES
STRATABEAT
RETHINK YOUR MARKETING
VELOCITIZE
EBOOK: SEO + UX = PB&J

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RETHINK YOUR
MARKETING
7 Strategies to Unleash Revenue Growth
By Tom Shapiro
Free Chapter:
RethinkYourMarketing.com/wpengine

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CROP IMAGE
TO GRAY BOX
NEXT UP...
Register Now:
http://wpeng.in/
30mins
Wednesday, June 7
2 sessions
9 am or 2 pm CDT,
10 am or 3 pm EDT,
7 am or 12 pm PDT,
2 pm or 7 pm UTC/GMT

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HELP US IMPROVE

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THANK YOU
#wpewebinar
@wpengine
@stratabeat