There are over a BILLION people ACTIVE on Facebook. That's a lot of people. What is so powerful about Facebook is that you can target specific demographics! That means you don't have to pay for people clicking on your ads that are not going to convert. YouTube Presentation of Slides - https://www.youtube.com/watch?v=mypt19fdW1c Want to only show and pay for ads to people that are moving soon in Dallas? Want to only show ads to soccer moms in Frisco? Want to only show ads to gamers in the DFW area? All of this is possible and Facebook. And cost is super cheap as well for clicks. We'll cover setting up an ad, best practices, and get you going with your own Facebook ads. Teacher Info: Jeff VanDrimmelen (MBA) is a serial web entrepreneur, educator, and national presenter. He has started multiple successful web development companies and is currently the CEO at CedarWaters (http://cedarwaters.com) a custom software company based in Frisco, TX

1.
PRESENTED BY:
JEFF VANDRIMMELEN
HTTP://CEDARWATERS.COM
JEFF@CEDARWATERS.COM
The Power of Facebook Ads

2. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who are you & why are you here?
● Add a note to chat
in the sidebar about
your background
with Facebook and
Marketing and
what you are
hoping to get out of
our time together
today

3. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Amazon Gift Card Giveaway
I will pick one
person today from
those that
contribute in the
chat and send them
$5 to use on
Amazon. :)

4. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who am I?

5. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Class Overview
● Types of Ads
● Targeting
Demographics,
Interests &
Behaviors
● Creating the Ads
● Reporting

6. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Facebook Advertising Policies
https://www.facebook.com/policies/ads/#overview

7. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
You Need a Business Page

8. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Types of Ads

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Pixel Conversion

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3 Steps to Any Ad

11. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Audiences

12. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Demographics
● Education (Level, Fields of Study, Schools, Years in
School)
● Ethnic Affinity (African American, Asian American,
Hispanic, etc.)
● Financial (Income and Net Worth)
● Generation (Baby Boomers, Generation X,
Millennials)
● Home (Ownership, Type, Household Composition)

13. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Demographics Cont.
● Life Events (Anniversary, Away from…, Friends of,
New Job, New Relationship, Engaged, Newlywed,
Recently Moved)
● Parents (New Parents, Young Kids, Teenagers, Adult
Children, Moms, Fit Moms, Green Moms… etc.)
● Politics (US) - (Likely to Engage, Self Reported)
● Relationship - (Interested in, Married, Single, etc.)
● Work - (Employers, Industry, Job Titles, Office
Types)

14. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Interests
● Business & Industry
● Entertainment
● Family & Relationships
● Fitness & Wellness
● Food & Drink
● Hobbies & Activities
● Shopping & Fashion
● Sports & Outdoors
● Technology

15. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Behaviors
● Automotive
● B2B
● Charitable Donations
● Digital Activities
● Expats
● Financial
● Job Role
● Media
● Mobile Device User
● Purchase Behavior
● Residential Profiles
● Seasonal & Events
● Travel

16. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Target Connections

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Set your Budget

18. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Set your Schedule

19. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Type of Ad (Point to Website)

20. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Ad Content

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20% Text Policy
https://www.facebook.com/policies/ads/#text_in_images

22. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Reporting

23. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Reporting Continued

24. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Website Remarking
https://www.facebook.com/business/learn/facebook-ads-website-
custom-audiences

25. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Questions

26. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Getting Help From Here

27. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Free Webinars- Meetups
http://www.meetup.com/DFW-
Online-Marketing-Meetup-
Webinars/
http://www.meetup.com/
DFW-Online-WordPress-
Users-Group/

28. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Next Webinar: Conversions
● http://www.meetup.com/DFW-Online-Marketing-
Meetup-Webinars/events/228068124/

29. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
What Do you Want to Learn?
http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/
messages/boards/thread/49563983

30. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Leave us a Review

31. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Amazon Gift Card Giveaway
I will pick one
person today from
those that
contribute in the
chat and send them
$5 to use on
Amazon. :)

32. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Questions & Additional Support
Contact me for a Brainstorm Lunch!
Jeff VanDrimmelen
jeff@cedarwaters.com