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Brainstorming
Effective
Techniques
5
Does brainstorming ever feel like a total waste of time?
You feel it’s necessary to get your team’s input on a topic, but
the session usually just turns into a few people bickering, and
the other participants saying nothing at all.
Many people forget the key to brainstorming is quantity, not quality.
Brainstorming is the first step in the exploration phase of a new
project, so it’s important to be open to all ideas and possibilities.
Photo	
  by	
  Chris	
  Potter	
  -­‐	
  Creative	
  Commons	
  Attribution	
  License	
  	
  https://flic.kr/p/dzEGnd	
  
Problems arise when team members think they
need to filter out the good ideas from the not-
so-good ones due to fear of being judged or
rejected.
Another problem with brainstorming is that many people think
it can only be done one way: an open discussion in a meeting
room with everyone involved.
This	
  method	
  is	
  not	
  necessarily	
  wrong,	
  but	
  it	
  can	
  lead	
  to	
  some	
  
largely	
  unrecognized	
  social	
  drawbacks	
  that	
  might	
  contribute	
  to	
  an	
  
unproductive	
  session.
Here are 5 easy ways to
brainstorm effectively,
encourage collaboration,
and eliminate judgment:
Photo	
  by	
  Dean	
  Hochman	
  -­‐	
  Creative	
  Commons	
  Attribution	
  License https://flic.kr/p/ebt15q	
  
Brain
Writing
1
Photo	
  by	
  Sebastien	
  Wiertz	
  -­‐	
  Creative	
  Commons	
  Attribution	
  License https://flic.kr/p/e2NtJE	
  
The team leader shares the topic with the
team, and everyone writes down their
ideas individually.This helps eliminate
anchoring and encourages everyone on
the team to share their own ideas.
This brainstorming technique works best
for teams who seem to be greatly
influenced by the first ideas presented
during a meeting.
Photo	
  by	
  Sebastien	
  Wiertz	
  -­‐	
  Creative	
  Commons	
  Attribution	
  License https://flic.kr/p/e2NtJE	
  
Online
Brainstorming
2
Photo	
  by	
  Markus	
  Spiske	
  -­‐	
  Creative	
  Commons	
  Attribution	
  License https://flic.kr/p/of1zoJ	
  
Have a central location where team
members can archive their ideas so it's
easier for remote teams to brainstorm.
Redfoo uses Wrike to brainstorm music
and clothing ideas for his companies. He
created an ideas folder in Wrike where he
can jot down new concepts and share them
with his team.
Photo	
  by	
  Markus	
  Spiske	
  -­‐	
  Creative	
  Commons	
  Attribution	
  License https://flic.kr/p/of1zoJ	
  
Rapid Ideation
3
Photo	
  by	
  Ignacio	
  Palomo	
  Duarte	
  -­‐	
  Creative	
  Commons	
  Attribution	
  License https://flic.kr/p/8QjDJy	
  
Set a time limit for team members to
write down as many thoughts or ideas
around a topic as possible, using any
mediums available.This style of
brainstorming is great because it's
completely customizable to meet the
needs of each team and project.
Photo	
  by	
  Ignacio	
  Palomo	
  Duarte	
  -­‐	
  Creative	
  Commons	
  Attribution	
  License https://flic.kr/p/8QjDJy	
  
Round Robin
Brainstorming
4
Have everyone stand in a circle
while the facilitator presents a
topic.Then, have each person share
an idea one after the other until
everyone shares.
Simultaneously, a facilitator records
each idea so they can be discussed
once the sharing is over. It’s very
important to not evaluate any ideas
until everyone has the opportunity
to share.
Starbursting
5
This technique challenges the team to come up with as many questions as
they can about your topic.An easy way to begin a session like this would
be to start listing questions that deal with the who, what, where, when, and
why.This style assures that all aspects of the project are addressed before
any work goes into executing it.
Try out each method and evaluate the response from your
team. It's important to keep them involved in figuring out
which method works best.
Photo	
  by	
  Kenny	
  Louie	
  -­‐	
  Creative	
  Commons	
  Attribution	
  License https://flic.kr/p/7KX3MD	
  
Try out your next
brainstorming session
on Wrike!
Click
here

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5 Effective Techniques for Better Brainstorming

  • 2. Does brainstorming ever feel like a total waste of time? You feel it’s necessary to get your team’s input on a topic, but the session usually just turns into a few people bickering, and the other participants saying nothing at all.
  • 3. Many people forget the key to brainstorming is quantity, not quality. Brainstorming is the first step in the exploration phase of a new project, so it’s important to be open to all ideas and possibilities. Photo  by  Chris  Potter  -­‐  Creative  Commons  Attribution  License    https://flic.kr/p/dzEGnd  
  • 4. Problems arise when team members think they need to filter out the good ideas from the not- so-good ones due to fear of being judged or rejected.
  • 5. Another problem with brainstorming is that many people think it can only be done one way: an open discussion in a meeting room with everyone involved.
  • 6. This  method  is  not  necessarily  wrong,  but  it  can  lead  to  some   largely  unrecognized  social  drawbacks  that  might  contribute  to  an   unproductive  session.
  • 7. Here are 5 easy ways to brainstorm effectively, encourage collaboration, and eliminate judgment: Photo  by  Dean  Hochman  -­‐  Creative  Commons  Attribution  License https://flic.kr/p/ebt15q  
  • 8. Brain Writing 1 Photo  by  Sebastien  Wiertz  -­‐  Creative  Commons  Attribution  License https://flic.kr/p/e2NtJE  
  • 9. The team leader shares the topic with the team, and everyone writes down their ideas individually.This helps eliminate anchoring and encourages everyone on the team to share their own ideas. This brainstorming technique works best for teams who seem to be greatly influenced by the first ideas presented during a meeting. Photo  by  Sebastien  Wiertz  -­‐  Creative  Commons  Attribution  License https://flic.kr/p/e2NtJE  
  • 10. Online Brainstorming 2 Photo  by  Markus  Spiske  -­‐  Creative  Commons  Attribution  License https://flic.kr/p/of1zoJ  
  • 11. Have a central location where team members can archive their ideas so it's easier for remote teams to brainstorm. Redfoo uses Wrike to brainstorm music and clothing ideas for his companies. He created an ideas folder in Wrike where he can jot down new concepts and share them with his team. Photo  by  Markus  Spiske  -­‐  Creative  Commons  Attribution  License https://flic.kr/p/of1zoJ  
  • 12. Rapid Ideation 3 Photo  by  Ignacio  Palomo  Duarte  -­‐  Creative  Commons  Attribution  License https://flic.kr/p/8QjDJy  
  • 13. Set a time limit for team members to write down as many thoughts or ideas around a topic as possible, using any mediums available.This style of brainstorming is great because it's completely customizable to meet the needs of each team and project. Photo  by  Ignacio  Palomo  Duarte  -­‐  Creative  Commons  Attribution  License https://flic.kr/p/8QjDJy  
  • 15. Have everyone stand in a circle while the facilitator presents a topic.Then, have each person share an idea one after the other until everyone shares. Simultaneously, a facilitator records each idea so they can be discussed once the sharing is over. It’s very important to not evaluate any ideas until everyone has the opportunity to share.
  • 17. This technique challenges the team to come up with as many questions as they can about your topic.An easy way to begin a session like this would be to start listing questions that deal with the who, what, where, when, and why.This style assures that all aspects of the project are addressed before any work goes into executing it.
  • 18. Try out each method and evaluate the response from your team. It's important to keep them involved in figuring out which method works best. Photo  by  Kenny  Louie  -­‐  Creative  Commons  Attribution  License https://flic.kr/p/7KX3MD  
  • 19. Try out your next brainstorming session on Wrike! Click here