1. By
 Will
 Roettger
Â
Principal
 Consultant
Â
20/20
 Market
 Insights,
 LLC
Â
July
 12,
Â
 2013
Â
2. Will
 Roettger
 is
 an
 established
 career
 professional
 in
 the
 pharmaceutical
 and
Â
biotech
 industry.
 Having
 worked
 for
 Novartis,
 AstraZeneca,
 Merck,
 Alexion,
 and
Â
Dendreon
 he
 has
 developed
 expertise
 across
 the
 therapeutic
 areas
 of
 oncology,
Â
hematology,
 and
 immunology
 for
 pipeline
 and
 launch
 products.
 He
 has
 been
Â
instrumental
 in
 establishing
 marketing
 intelligence
 as
 a
 core
 capability
 in
Â
support
 of
 clinical
 and
 commercial
 new
 product
 development,
 solving
 the
 many
Â
commercial
 challenges
 that
 high-Ââpriced
 specialty
 products
 face
 from
 a
 patient,
Â
provider,
 and
 investor
 perspective.
 Additionally
 he
 has
 supported
 two
 specialty
Â
product
 launches,
 providing
 actionable
 insights
 and
 recommendations
 by
Â
integrating
 market
 research
 ďŹndings
 with
 competitive
 intelligence.
 As
 a
Â
principal
 for
 20/20
 Market
 Insights,
 LLC,
 he
 is
 dedicated
 to
 providing
 clients
 with
Â
clear
 vision
 into
 competitor
 landscapes,
 strategies,
 and
 product
 assessments
Â
that
 drive
 strategic
 business
 decisions
 in
 new
 drug
 development.
Â
Contact
 Information:
Â
Will
 Roettger
Â
Principal
 Consultant
Â
20/20
 Market
 Insights,
 LLC
Â
908-Ââ391-Ââ4362
Â
will.roettger@gmail.com
Â
2
Â
5. AIHA
 is
 the
 immunologic
 destruction
 of
 RBCs
 mediated
 by
 auto-Ââantibodies
 against
 antigens
 on
Â
the
 RBC
 surface.
 They
 are
 classiďŹed
 by
 isotype
 (IgG,
 IgM,
 IgA)
 and
 the
 temperature
 at
 which
 they
Â
maximally
 react
Â
5
Â
6. Acquired
 Hemolytic
 Anemia
Â
Immune
 Hemolytic
 Anemia
Â
(most
 common
 form)
Â
Non-ÂâImmune
 Hemolytic
 Anemia
Â
!âŻ
!âŻ
!âŻ
(1:80,000)
Â
Autoimmune
 (AIHA)
Â
(1:300,000)
Â
(50%)
Â
!⯠Idiopathic
Â
!⯠PCH
Â
Alloimmune
Â
!âŻ
!âŻ
(1:100,000)
Â
Cold
 Antibody
Â
(13-Ââ25%)
Â
Primary
Â
Â
Drug
 Induced
Â
Infection
 Induced
Â
Mechanical
 Trauma
Â
Paroxysmal
 Nocturnal
Â
Hemoglobinuria
 (PNH)
Â
MAHA
 (TTP,
 HUS,
 aHUS)
Â
Toxins
Â
Secondary
Â
Â
(50%)
Â
!⯠Infectious
Â
Mononucleosis
Â
!⯠Lymphoma
Â
Warm
 Antibody
Â
Â
(50-Ââ70%)
Â
!⯠Idiopathic
 (ITP)
Â
!⯠Systemic
 Lupus
Â
Erythematosus
 (SLE)
Â
!⯠Evanâs
 Syndrome
Â
Hemolytic
 Disease
Â
of
 the
 Newborn
Â
(HDN)
Â
Blood
 Transfusion
Â
Reactions
Â
Sources:
 Kelton,
 AHA
 10.
 ICD-Ââ10
 Disease
 of
 Blood
 D55-ÂâD59.
 http://en.wikipedia.org/
wiki/Acquired_hemolytic_anemia.
 Haematologica
 2006;
 91:460-Ââ466
Â
6
Â
14. Intravascular Hemolysis
Extra-vascular Hemolysis
Mechanism
Red cell destruction in the
intravascular compartment resulting
in hemoglobin being released into the
plasma
Red cells are recognized as foreign or
become more rigid and are sequestered in
the spleen with subsequent phagocytosis
Possible Causes
Complement, toxins, membrane
defects, enzyme deficiencies, drugs
Immunoglobulin, complement, membrane
defects
â˘âŻ Hemoglobinemia
Present
Absent/present in severe cases
â˘âŻ Hemoglobinuria
Present
Absent/present in severe cases
â˘âŻ Haptoglobin
Reduced or absent
Normal or Reduced
â˘âŻ Methemalbumin
Present
Absent
â˘âŻ Hemosidinuria
Present
Absent
â˘âŻ LDH
Grossly elevated
Elevated
â˘âŻ Jaundice
Present
Present
â˘âŻ Splenomegaly
Absent
Present
â˘âŻ Blood Film
Schistocytes. Helmet cells,
fragmented red cells
Spherocytes, erythrophagocytosis
Laboratory Feature
Source:
 AHA
 10
Â
14
Â
17. Rituxan
 (375
 mg/m2)
 +
 Fludarabine
 (40
 mg/m2)
 â
 Berensten,
 et.al.
 2010
Â
Response Level
Frequency
Hb Level
IgM Concentration
(Median, g/dL)
(Median, % of Baseline)
(n)
(%)
22
76
CR
6
21
+4.0
-81
PR
16
55
+3.1
-76
NR
7
24
-0.2
-27
29
100
+2.5
-71
Response Rate
TOTAL
Median Time To Response:
4 months
Response Duration:
>66 months
Grade 3-4 Hematologic Toxicity:
41%
â˘âŻ CR
 =
 absence
 of
 anemia
 ,
 no
 signs
 of
 hemolysis,
 no
 clinical
 symptoms
 of
 CAD,
 undetectable
 serum
 monoclonal
 protein,
 and
 no
 signs
 of
Â
clonal
 lymphyproliferation
 by
 bone
 marrow
 histology,
 immunohistochemistry
 and
 ďŹow
 cytometry.
Â
â˘âŻ PR
 =
 stable
 increase
 in
 Hb
 levels
 by
 at
 least
 2.0
 g/dL
 or
 to
 the
 normal
 range,
 combined
 with
 a
 reduction
 in
 serum
 IgM
 concentrations
 by
 at
Â
least
 50%
 or
 to
 the
 normal
 range,
 improvement
 of
 clinical
 symptoms,
 transfusion
 independency
Â
â˘âŻ NR
 =
 patients
 not
 meeting
 CR
 or
 PR.
Â
Source:
 NCT00373595
 (Blood
 2010;116(17):3180-Ââ3184
Â
17
Â