Core Web Vitals and SEO: Don't Panic. Improve.

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Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre. I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.

Marketing

Core web vitals
pay attention. Improve. Don’t panic.
Ian lurie
@ianlurie
Presented by

Google will incorporate new page
experience signals into the algorithm
@ianlurie

Speed. Load time, rendering time
Interactivity. Layout shift, input delay
@ianlurie

Speed. First Contentful Paint (FCP)
Time it takes to deliver and display the
first “chunk” of content
@ianlurie

Speed. Largest Contentful Paint (LCP)
Time it takes to deliver and display the
largest “chunk” of content.
Largest = Real estate, not file size
@ianlurie

Interactivity. First Input Delay (FID)
Delay between a click and a visual response

Interactivity. Cumulative Layout Shift
Page wiggles
@ianlurie

Read between the lines…
how much will Core Web Vitals Matter?

Similar Updates. Mobile-First
Slow rollout.
Small impact at first.
Big long-term impact.
@ianlurie

Similar Updates. https
I have no #(@*!ng idea.
@ianlurie

Sites on the margins got ed on
@ianlurie

Then impact increased over time
@ianlurie

1. Content
2. Crawl visibility
3. Authority
4. Core Web Vitals
@ianlurie

Get off the margins & steadily improve.
@ianlurie

Compress your images. I beg you.
@ianlurie

Cloudflare
Amazon Cloudfront
KeyCDN
Fastly
...
@ianlurie

Reduce blocking payloads
Check rendering
Check script execution
@ianlurie

Great overview of SEO and Core Web Vitals
(From Google)
https://tinyurl.com/5yfsdsv3

Nerdier Guide to Core Web Vitals
(From Jamie Indigo)
https://tinyurl.com/3x8fu36n

Presented by
Ian lurie
ian@ianlurie.com
@ianlurie
Reach out any time
Thisdeck (and links): https://tinyurl.com/cwv-xcart
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1. Core web vitals pay attention. Improve. Don’t panic. Ian lurie @ianlurie Presented by

2. Cool shirt. Jeff Cohen VP Of Marketing Ian Lurie Founder, Portent Digital Marketing Nerd

3. Performance has always mattered

4. Core web vitals

5. Coming in May June @ianlurie

6. Google will incorporate new page experience signals into the algorithm @ianlurie

7. Speed. Load time, rendering time Interactivity. Layout shift, input delay @ianlurie

8. Speed. First Contentful Paint (FCP) Time it takes to deliver and display the first “chunk” of content @ianlurie

9. Howlong before this appeared? Expensive Logo

10. Speed. Largest Contentful Paint (LCP) Time it takes to deliver and display the largest “chunk” of content. Largest = Real estate, not file size @ianlurie

11. Background image occupies the mostrealestate Expensive Logo

12. Interactivity. First Input Delay (FID) Delay between a click and a visual response

13. How long after I click this… Expensive Logo

14. Search …Do I see this? Expensive Logo

15. Interactivity. Cumulative Layout Shift Page wiggles @ianlurie

16. Expensive Logo

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18.

19.

20. Read between the lines… how much will Core Web Vitals Matter?

21. https://tinyurl.com/5awrjrhe

22. Similar Updates. Mobile-First Slow rollout. Small impact at first. Big long-term impact. @ianlurie

23. Similar Updates. https I have no #(@*!ng idea. @ianlurie

24. Sites on the margins got ed on @ianlurie

25. Great sites got a boost @ianlurie

26. Then impact increased over time @ianlurie

27. 1. Content 2. Crawl visibility 3. Authority 4. Core Web Vitals @ianlurie

28. Get off the margins & steadily improve. @ianlurie

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