More Related Content Similar to Data visualization: Be understood (20) Data visualization: Be understood22. FOLLOW TUFTE’S LAWS
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ABOVE ALL ELSE, SHOW THE DATA
MAXIMIZE DATA-INK RATIO
ERASE NON-DATA INK
ERASE REDUNDANT DATA INK
REVISE AND EDIT
From The Visual Display of Quantitative Information,
by Edward Tufte
35. Jan
Feb
March
April
May
June
July
Aug
Sep
Oct
Nov
Dec
2008
319
405
667
926
1,121
913
817
520
433
331
267
204
2009
239
780
992
1,073
889
862
722
567
199
133
86
2010
253
397
618
741
573
456
463
402
370
333
192
153
2011
217
322
511
640
931
793
603
526
390
357
250
262
2012
339
405
581
0
200
400
600
800
1,000
1,200
Unique
Visitors
Monthly
Organic
visitors
40. $-‐
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
PPC
SEO
E-‐mail
Begging
May-‐12
Jun-‐12
Jul-‐12
42. $-‐
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
PPC
SEO
E-‐mail
Begging
May-‐12
Jun-‐12
Jul-‐12
44. $-‐
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
PPC
SEO
E-‐mail
Begging
May-‐12
Jun-‐12
Jul-‐12
3D = BLEAH
46. $-‐
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
PPC
SEO
E-‐mail
Begging
May-‐12
Jun-‐12
Jul-‐12
2D = UNDERSTOOD
48. $-‐
$600.00
$1,200.00
PPC
SEO
E-‐mail
Begging
May-‐12
Jun-‐12
Jul-‐12
Sales by channel
my eyes!!!
gaaaaah.
51. $-‐
$600.00
$1,200.00
PPC
SEO
E-‐mail
Begging
May-‐12
Jun-‐12
Jul-‐12
Sales by channel
53. $-‐
$600.00
$1,200.00
PPC
SEO
E-‐mail
Begging
May-‐12
Jun-‐12
Jul-‐12
Sales by channel
55. $-‐
$200
$400
$600
$800
$1,000
$1,200
PPC
SEO
E-‐mail
Begging
May-‐12
Jun-‐12
Jul-‐12
DO I NEED THESE?
57. $-‐
$200
$400
$600
$800
$1,000
$1,200
PPC
SEO
E-‐mail
Begging
May-‐12
Jun-‐12
Jul-‐12
DO I NEED ALL OF THESE?
58. $-‐
$600
$1,200
PPC
SEO
E-‐mail
Begging
May-‐12
Jun-‐12
Jul-‐12
60. $-‐
$600
$1,200
PPC
SEO
E-‐mail
Begging
May-‐12
Jun-‐12
Jul-‐12
61. $-‐
$600
$1,200
PPC
SEO
E-‐mail
Begging
May-‐12
Jun-‐12
Jul-‐12
USE WHITESPACE FOR 1 GRIDLINE
83. $750.00
$950.00
$1,150.00
$1,350.00
May-‐12
Jun-‐12
Jul-‐12
PPC
$750.00
$950.00
$1,150.00
$1,350.00
May-‐12
Jun-‐12
Jul-‐12
SEO
$750.00
$950.00
$1,150.00
$1,350.00
May-‐12
Jun-‐12
Jul-‐12
E-‐mail
$750.00
$950.00
$1,150.00
$1,350.00
May-‐12
Jun-‐12
Jul-‐12
Begging
Sales by channel
84. $-‐
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
May-‐12
Jun-‐12
Jul-‐12
PPC
$750.00
$950.00
$1,150.00
$1,350.00
May-‐12
Jun-‐12
Jul-‐12
SEO
$750.00
$950.00
$1,150.00
$1,350.00
May-‐12
Jun-‐12
Jul-‐12
E-‐mail
$750.00
$950.00
$1,150.00
$1,350.00
May-‐12
Jun-‐12
Jul-‐12
Begging
Sales by channel
85. $750.00
$950.00
$1,150.00
$1,350.00
May-‐12
Jun-‐12
Jul-‐12
PPC
$750.00
$950.00
$1,150.00
$1,350.00
May-‐12
Jun-‐12
Jul-‐12
SEO
$750.00
$950.00
$1,150.00
$1,350.00
May-‐12
Jun-‐12
Jul-‐12
E-‐mail
$750.00
$950.00
$1,150.00
$1,350.00
May-‐12
Jun-‐12
Jul-‐12
Begging
Sales by channel
113. R² = 0.81774
$-
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
$12,000.00
$14,000.00
$16,000.00
$18,000.00
$20,000.00
- 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
Revenue(USD)
Visits from Social Media
PPC Rev
116. R² = 0.81774
$-
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
$12,000.00
$14,000.00
$16,000.00
$18,000.00
$20,000.00
- 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
Revenue(USD)
Visits from Social Media
PPC Rev
117. R² = 0.81774
$-
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
$12,000.00
$14,000.00
$16,000.00
$18,000.00
$20,000.00
- 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
Revenue(USD)
Visits from Social Media
PPC Rev