This document provides advice on how to effectively teach SEO to non-SEO audiences. It argues that expecting an entire company to fully commit to SEO training during a single session is unrealistic. Instead, training should be treated like marketing, with a focus on creating targeted content for different audiences, and delivering it consistently over time through various channels. The goal is to convert some trainees into advocates for SEO rather than expecting full adoption from all attendees in a single session. Quality is more about content being complete, usable and up-to-date than about production values. Priorities should be completeness, always being available, and targeting the right audience.