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Ian Lurie
@portentint
www.portent.com
PRESENTATION HORRORS: DON’T DO THESE THINGS
NEW BOLD COLOR!Hi. I’m Ian Lurie. CEO of an
overflowing-with-awesome internet
marketing agency called Portent.
@portentint	
  
NEW BOLD COLOR!
This presentation is every bad
thing I’ve ever done when
creating a presentation. Read,
learn, and avoid my embarrassing
moments.
@portentint	
  
NEW BOLD COLOR!It’s actually TWO presentations:
First, the bad presentation. Then
the same presentation, annotated.
@portentint	
  
CATCHY
TITLEWITH SQUARED FONTS
Ian Lurie
@portentint
www.portent.com
WHICH IS WONDERFUL, BUT NOW YOU NEED A SUBTITLE
SIMPLY TO EXPLAIN THE TITLE
SELF-PROMOTION
@portentint	
  
SELF-PROMOTION
@portentint	
  
SELF-PROMOTION
@portentint	
  
SELF-PROMOTION
@portentint	
  
WITTY ANECDOTE!
@portentint	
  
NEW BOLD COLOR!
@portentint	
  
SUMMARY OF WHAT
YOU’LL HEAR
@portentint	
  
LIST
@portentint	
  
OF
@portentint	
  
POINTS
@portentint	
  
BUT NO BULLETS
@portentint	
  
•  Now I’m going to use bullets
•  So I can string stuff together
•  And because I got really tired
•  And because I didn’t rehearse, so I’m going to read this to
you
@portentint	
  
•  OK but now
•  I’m using bullets because
•  I know people will
•  want to read this later and remember
•  what I talked about
@portentint	
  
COLORS USED
RANDOMLY
@portentint	
  
COLORS USED
RANDOMLY
COLORS USED
RANDOMLY
@portentint	
  
F-BOMB!!!! SWEARING!
AUDIENCE LAUGHS, SO
I’LL DO IT MORE!!!
@portentint	
  
OOOOH, AAAH,
ANIMATED TEXT
@portentint	
  
SELF-PROMOTION
@portentint	
  
ACCIDENTAL
@portentint	
  
ANIMATION
@portentint	
  
DRONEEEEEEEEEEEEE
@portentint	
  
DRONEEEEEEEEEEEEE
@portentint	
  
DRONEEEEEEEEEEEEE
@portentint	
  
DRONEEEEEEEEEEEEE
@portentint	
  
DRONEEEEEEEEEEEEE
@portentint	
  
DRONEEEEEEEEEEEEE
@portentint	
  
DRONEEEEEEEEEEEEE
@portentint	
  
Look! Drop shadows!!!
@portentint	
  
JOKE ABOUT HOW IT’S JUST BEFORE/AFTER
LUNCH/COFFEE/A BIG PARTY LAST NIGHT
@portentint	
  
OBLIGTORY TYPO
@portentint	
  
HEY, LET’S GET POLITICAL!!!!!
@portentint	
  
LAST YEAR’S SLIDE
@portentint	
  
ANOTHER LAYOUT
AT RANDOM
@portentint	
  
STOCK PHOTO TO
‘HUMANIZE’ PRESENTATION
BETCHA CAN’T READ THIS
BETCHA CAN’T READ THISI PAID GOOD MONEY FOR THIS IMAGE
SO I’M GOING TO USE IT DAMMIT.
@portentint	
  
I FORGOT
YOU USE 4:
@portentint	
  
0	
  
10	
  
20	
  
30	
  
40	
  
50	
  
60	
  
1	
   2	
   3	
   4	
   5	
  
Foobly	
  stuff	
  
Foobly	
  stuff	
  
SELF-PROMOTION
@portentint	
  
OHGODI’MOUTOFTIME
SOIWILLRUSHTHROUGH
THELASTPARTSSOFAST
YOULEARNNOTHING
@portentint	
  
TANGENT RANT THING
@portentint	
  
@portentint	
  
LOW-CONTRAST. IT’S
ARTISTIC AND STUFF.
@portentint	
  
DIFFERENT FONTS
BECAUSE IT’S ARTISTIC
TOO
@portentint	
  
WTF??! THIS ISN’T
KNOCKOUT BOLD!!!	

@portentint	
  
LOOK! I GOT ALL
DESIGNY AND STUFF.
Ian Lurie
@portentint
www.portent.com
logo here
phone
address
first-born male child’s name
CONTACT ME!
PLEASEOHPLEASEOHPLEASEOHPLEASE
@portentint	
  
Let’s analyze this
presentation, shall we?
CATCHY
TITLEWITH SQUARED FONTS
I’m guilty of this.
Ian Lurie
@portentint
www.portent.com
WHICH IS WONDERFUL, BUT NOW YOU NEED A SUBTITLE
SIMPLY TO EXPLAIN THE TITLE
SELF-PROMOTION
OK, no problem
@portentint	
  
SELF-PROMOTION
OK, no problem
@portentint	
  
SELF-PROMOTION
Wait…
@portentint	
  
SELF-PROMOTION
K now it’s becoming a
problem. 5 minutes of self-
promotion in a 30-minute
presentation? Not OK.
@portentint	
  
WITTY ANECDOTE!
Please, make it relevant
And not offensive
I once cracked a joke making fun of
economists and their fashion choices.
At an economics conference.
Guess what? They didn’t laugh. I felt
like an idiot for the rest of my talk.
Oh, see that? That was an anecdote.
@portentint	
  
NEW BOLD COLOR!
GAAAH My eyes!!!!
Try a natural color palette
for starters
SUMMARY OF WHAT
YOU’LL HEAR
I actually don’t suggest a
summary
Try going naturally from
one point to the next,
instead
@portentint	
  
LIST
@portentint	
  
OF
You’re avoiding bullets.
That’s great!!!!
But there is a place for
bullets in presentations
@portentint	
  
POINTS
Bullets are meant for lists
If you have a real list
@portentint	
  
BUT NO BULLETS
So use bullets for lists
@portentint	
  
Oy. This is bloody awful.
Don’t use bullets as
punctuation, or to string
thoughts together
•  Now I’m going to use bullets
•  So I can string stuff together
•  And because I got really tired
•  And because I didn’t rehearse, so I’m going to read this to
you
@portentint	
  
Still no.
Consider doing a separate
annotated version (like
what you’re reading now)
instead.
•  OK but now
•  I’m using bullets because
•  I know people will
•  want to read this later and remember
•  what I talked about
@portentint	
  
Presentation Horrors: Don't do these things
COLORS USED
RANDOMLY
@portentint	
  
COLORS USED
RANDOMLY
@portentint	
  
COLORS USED
RANDOMLY
Why? Use colors to
delineate sections or
different ideas
@portentint	
  
F-BOMB!!!! SWEARING!
AUDIENCE LAUGHS, SO
I’LL DO IT MORE!!!
Not recommended,unless you
can really pull it off and
have the right audience.
The audience often
laughs because they’re
uncomfortable with you
swearing like a sailor.
OOOOH, AAAH,
ANIMATED TEXT
Please, no. Ask: Does it
serve a communications
purpose? No? Forget it.
SELF-PROMOTION
…
@portentint	
  
ACCIDENTAL
@portentint	
  
Whereever possible, keep
text in the same position…
ANIMATION
@portentint	
  
…from slide to slide. Don’t
disrupt chain of thought.
DRONEEEEEEEEEEEEE
Don’t ‘plow through’
material. Mix it up! Tell
stories that support your
point. Reinforce stuff.
@portentint	
  
DRONEEEEEEEEEEEEE
@portentint	
  
I have a habit of putting
the cool stuff at the start
and end, and then filling
the middle with endless
stuff.
Don’t do that. Otherwise it
goes on…
DRONEEEEEEEEEEEEE
@portentint	
  
…and on…
DRONEEEEEEEEEEEEE
@portentint	
  
…and on.
DRONEEEEEEEEEEEEE
@portentint	
  
Your stretched, blurred
screen capture is not
helpful. Be sure to get the
original right.
DRONEEEEEEEEEEEEE
@portentint	
  
Point out one thing per
slide, not 5.
DRONEEEEEEEEEEEEE
@portentint	
  
Use drop shadows when they
help, not because you can.
Look! Drop shadows!!!
@portentint	
  
Here, the drop shadow blurs
the text. Ew.
JOKE ABOUT HOW IT’S JUST BEFORE/AFTER
LUNCH/COFFEE/A BIG PARTY LAST NIGHT
Yeah, none of us have EVER
heard that one before.
Avoid it if you can.
Again, I’m guilty of this
one far too often.
OBLIGTORY TYPO
Can’t avoid ‘em all.
But at least proofread.
HEY, LET’S GET POLITICAL!!!!!
BE CAREFUL. Especially in
the US. I’m a lefty pinko
liberal
I only make political jokes
after that disclaimer. And
I poke fun at everyone.
LAST YEAR’S SLIDE
Don’t do 100% exact
repetition. Always bring
something new to a repeat
presentation.
@portentint	
  
ANOTHER LAYOUT
Use alternate layouts to
delineate or emphasize
ideas. Not to ‘make it
interesting.’
AT RANDOM
You make it interesting.
Not your slides.
@portentint	
  
STOCK PHOTO TO
‘HUMANIZE’ PRESENTATION
Were all these people grown
in vats?
Your audience will not
connect with this image
unless they’re clones.
Don’t use stock images
unless they’re truly
relevant and approachable.
BETCHA CAN’T READ THIS
You’ve already blinded your
audience with the optic
yellow background.
Keep some contrast w/ a
transparent fill, or
something. Anything.
BETCHA CAN’T READ THIS
Images must serve a purpose:
Elicit an emotional response,
or illustrate a specific
idea. Don’t use them just
because.
I PAID GOOD MONEY FOR THIS IMAGE
SO I’M GOING TO USE IT DAMMIT.
I FORGOT
YOU USE 4:
Check your slide dimensions
against your A/V setup.
Otherwise, hilarity may
ensue.
@portentint	
  
I have no words. Just go
read this presentation,
instead.
0	
  
10	
  
20	
  
30	
  
40	
  
50	
  
60	
  
1	
   2	
   3	
   4	
   5	
  
Foobly	
  stuff	
  
Foobly	
  stuff	
  
SELF-PROMOTION
…
@portentint	
  
OHGODI’MOUTOFTIMES
OIWILLRUSHTHROUGHT
HELASTPARTSSOFASTY
OULEARNNOTHING
For Heaven’s sake: Rehearse.
Get your timing right.
@portentint	
  
TANGENT RANT THING
Sometimes, this is OK. I
don’t suggest riffing on
health care at a marketing
conference, though.
@portentint	
  
Seriously?
@portentint	
  
LOW-CONTRAST. IT’S
ARTISTIC AND STUFF.
This might be invisible on a
projector.
@portentint	
  
DIFFERENT FONTS
BECAUSE IT’S ARTISTIC
TOO
Don’t make your slide look
like a ransom note. Unless
that’s what you want.
@portentint	
  
WTF??! THIS ISN’T
KNOCKOUT BOLD!!!	

You used a special font,
didn’t you? Now you get to
read your presentation in
poorly formatted Times.
Bring copies of your fonts,
or use a ‘safe’ font.
A nice list here.
LOOK! I GOT ALL
DESIGNY AND STUFF.	

If you know how to do a good
gradient, cool! Go for it.
But it’s important to
recognize your design
limitations and stay within
them.
If you want, I’ll show you my
presentation stick figures
sometime…
Ian Lurie
@portentint
www.portent.com
logo here
phone
address
first-born male child’s name
CONTACT ME!
PLEASEOHPLEASEOHPLEASEOHPLEASE
When you list 12 different ways for
folks to contact you, it just confuses
them, and maybe sounds a little
desperate…? Keep it simple: E-mail,
Twitter, maybe website.
NEW BOLD COLOR!
Here’s my point: Your presentation has
a purpose. Everything you put in it
should work towards that purpose. So be
clear. Only use what you need. And
create for your audience, not for you.
@portentint	
  
Ian Lurie
@portentint
www.portent.com
HAVE I COMMITTED OTHER
PRESENTATION HORRORS?
YES. PAY ME, AND I MIGHT TELL
YOU. I ACCEPT PAYMENTS IN
CHOCOLATE AND CASH.
Oh, also: Don’t try
to extort your
audience.
Ian Lurie
@portentint
www.portent.com
OTHER PRESENTATIONS I’VE DONE
(PRETTY MUCH HORROR-FREE)

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