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Learner participation in a 
massive open online course 
Wilfred Rubens & Katrien Bernaerts
Inhoud 
• Motivation research 
• Hypotheses 
• Engagement in MOOCs 
• Interview 
• Personal factors 
• Engagement MOOC e-learning 
• Design MOOCs and results 
• Discussion 
2
Foto: Audrey Watters
Quality 
issue: 
research input 
for improving 
concept 
Foto: Audrey Watters
Motivation research 
• Clow (2013): funnel of 
participation caused by 
open and online nature of 
MOOCs 
4 
Enrollments 
Completion
Motivation research 
• Clow (2013): funnel of 
participation caused by 
open and online nature of 
MOOCs 
4 
Enrollments 
Completion 
Drop out? 
Intentions learners differs 
Specific learning needs 
Permissiveness MOOC
Hypotheses 
• More complex 
• Personal factors 
• Design MOOC 
• Process MOOC 
• Content MOOC 
Engagement in MOOC 
5
Engagement learners in MOOCs 
• Shortcomings currents definitions 
• Time investment 
• Amount of activities 
• Activities outside MOOC 
• Depth of study activities 
6
7
Design MOOCs 
MOOC e-learning MOOC blended learning 
8 
Turn around time 17 weeks 8 weeks 
Workload Max. 120 hours Max. 64 hours 
Group assignments No Yes 
Set up Masterclasses, study 
tasks, progress 
sessions, resources 
Orientation, live 
session, weekly, 
deepening, end-task, 
resources 
Certification Via learning track, €285 Directly, € 49,95
Interview 
• Katrien Bernaerts 
9
Methodology 
• Questionnaire 
• Activity streams 
10
Personal factors 
• Ability to combine work, private, MOOC 
(important barrier MOOC e-learning) 
• Mental barriers: e.g. poor family culture, low 
aspirations, self esteem (added value own 
contribution) 
11
Personal factors: intentions 
• Minority: certificate 
• Continuous professional development 
• Specific learning needs 
• Curiosity 
12
Personal factors: Learners 
preferences 
• Ghosts (21,3%) 
• Tourists (23,7%) 
• Explorer (15,6%) 
• Philosopher (22,3%) 
• Professor (17,1%) 
• Student (1,3%) 
• Politician (0,9%) 
13
Personal factors: Learners 
preferences 
• Ghosts (21,3%) 
• Tourists (23,7%) 
• Explorer (15,6%) 
• Philosopher (22,3%) 
• Professor (17,1%) 
• Student (1,3%) 
• Politician (0,9%) 
13 
Typologies 
have been 
criticized
Engagement MOOC e-learning 
• 226 respondents: 80% started 
• 40% stopped after 3 weeks, then gradually 
• > 82%: did not (at all) study intensively, 6% did 
study (very) intensively
Engagement MOOC e-learning (2) 
• Lot of content used, relatively low degree of 
interaction 
• 88,5% less intensive than planned, 9,6% as much as 
planned (intention-behaviour gap) 
• 23 participants logged in 3 weeks after closure
Engagement MOOC e-learning (3) 
• 51,4% added own thoughts and ideas to 
content MOOC 
• 29% searched for additional information 
• 58,7% discussed content with others 
• 35,5% made notes 
• Other activities: 0-13,8% 
16
MOOC e-learning MOOC blended learning 
17 
(week 6) 
Number of participants 890 1180 
Learners active in 
interaction 
17% 50% 
Post per learner 0,94 1,52 
Post and replies per 
learner 
1,61 2,68
Results analysis MOOC e-learning 
• Attractiveness design influences invested 
time spend 
• Needs more analyses 
18
Discussion and impact 
• MOOC ≠ regular course (permissiveness) 
• Motivation learners MOOC differ from 
learners regular course 
• Different preferences learners 
• Engagement can be influenced by design 
• Compared with CSCL: larger groups needed
20
Contact 
• wilfred.rubens@ou.nl 
• @wrubens

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Learner Participation Factors and Engagement in MOOCs

  • 1. Learner participation in a massive open online course Wilfred Rubens & Katrien Bernaerts
  • 2. Inhoud • Motivation research • Hypotheses • Engagement in MOOCs • Interview • Personal factors • Engagement MOOC e-learning • Design MOOCs and results • Discussion 2
  • 4. Quality issue: research input for improving concept Foto: Audrey Watters
  • 5. Motivation research • Clow (2013): funnel of participation caused by open and online nature of MOOCs 4 Enrollments Completion
  • 6. Motivation research • Clow (2013): funnel of participation caused by open and online nature of MOOCs 4 Enrollments Completion Drop out? Intentions learners differs Specific learning needs Permissiveness MOOC
  • 7. Hypotheses • More complex • Personal factors • Design MOOC • Process MOOC • Content MOOC Engagement in MOOC 5
  • 8. Engagement learners in MOOCs • Shortcomings currents definitions • Time investment • Amount of activities • Activities outside MOOC • Depth of study activities 6
  • 9. 7
  • 10. Design MOOCs MOOC e-learning MOOC blended learning 8 Turn around time 17 weeks 8 weeks Workload Max. 120 hours Max. 64 hours Group assignments No Yes Set up Masterclasses, study tasks, progress sessions, resources Orientation, live session, weekly, deepening, end-task, resources Certification Via learning track, €285 Directly, € 49,95
  • 11. Interview • Katrien Bernaerts 9
  • 12. Methodology • Questionnaire • Activity streams 10
  • 13. Personal factors • Ability to combine work, private, MOOC (important barrier MOOC e-learning) • Mental barriers: e.g. poor family culture, low aspirations, self esteem (added value own contribution) 11
  • 14. Personal factors: intentions • Minority: certificate • Continuous professional development • Specific learning needs • Curiosity 12
  • 15. Personal factors: Learners preferences • Ghosts (21,3%) • Tourists (23,7%) • Explorer (15,6%) • Philosopher (22,3%) • Professor (17,1%) • Student (1,3%) • Politician (0,9%) 13
  • 16. Personal factors: Learners preferences • Ghosts (21,3%) • Tourists (23,7%) • Explorer (15,6%) • Philosopher (22,3%) • Professor (17,1%) • Student (1,3%) • Politician (0,9%) 13 Typologies have been criticized
  • 17. Engagement MOOC e-learning • 226 respondents: 80% started • 40% stopped after 3 weeks, then gradually • > 82%: did not (at all) study intensively, 6% did study (very) intensively
  • 18. Engagement MOOC e-learning (2) • Lot of content used, relatively low degree of interaction • 88,5% less intensive than planned, 9,6% as much as planned (intention-behaviour gap) • 23 participants logged in 3 weeks after closure
  • 19. Engagement MOOC e-learning (3) • 51,4% added own thoughts and ideas to content MOOC • 29% searched for additional information • 58,7% discussed content with others • 35,5% made notes • Other activities: 0-13,8% 16
  • 20. MOOC e-learning MOOC blended learning 17 (week 6) Number of participants 890 1180 Learners active in interaction 17% 50% Post per learner 0,94 1,52 Post and replies per learner 1,61 2,68
  • 21. Results analysis MOOC e-learning • Attractiveness design influences invested time spend • Needs more analyses 18
  • 22. Discussion and impact • MOOC ≠ regular course (permissiveness) • Motivation learners MOOC differ from learners regular course • Different preferences learners • Engagement can be influenced by design • Compared with CSCL: larger groups needed
  • 23. 20