SlideShare a Scribd company logo
1 of 20
Download to read offline
WaleedElSayed
SamehQotb
AhmedA.Hafeez
MahmoudFarghaly
EhabAhmedYoussef
Marketing MBA2B
1 Introduction
2 SWOT Analysis
3 Targeting
4 Positioning
Contents
6 Forecasting
7 Conclusion
5 4 PCs
Introduction
XM Satellite Radio, Inc.
By the end of 2003, XM expects to have
more than 1 million signed up with each
subscriber paying $9.99 per month after
purchasing a $300-500 receiver.
XM Satellite Radio, Inc. was founded in 1992, but didn’t hit the
airways until September 25th, 2001 with its first broadcast in San
Diego and Dallas / Ft. Worth.
.
XM runs programming on 100 different channels offering content from
that found in the mainstream to content targeted towards niche
segments like disco, comedy, and blues. .
XM has formed strategic partnerships with General Motors,
Sony, Clear Channel Communications, and Direct TV, trading
equity in exchange for the benefits they are able to provide to
XM Radio’s business model. XM will require 7-8 million
customers to reach breakeven on an operating cash flow basis,
which many forecast XM to achieve in 2005 or 2006.
WS
1. The receiver XM is about 400$ which is expensive.1. For only 56 days, XM has over 30,000 subscribers.
2. XM is compatible with all type of existing car radio.
3. A 100$ million advertising campaign . Included TV, radio,
magazines, News papers, direct mail, outdoor and online
advertising.
4. XM aired 71 music channels more than 30 of them are
commercial free. limited Ads. (2-4 min. per hour on some
music channels.
5. (7-9 minutes per hour on third party programming
channels like CNN.
6. About 35 channel are commercial free.
7. Most affordable than SIRIUS.
8. Reaction to XM service is range from very good to
fabulous. (Telephone survey)
9. Retailers are more excited about the market potential for
satellite radio than any other mobile electronic products.
10. Fees are less than SIRIUS by 3$/Month.
SWOT
TO
1. 9/11 terrorist attack.
2. SIRIUS has 60 music channels commercial free.
3. SIRIUS has strong relationships with retail, electronics
and automotives partners.
4. Completely original music programming.
5. AM and FM are free.
6. Satellite radio , cable radio and internet radio have a
large audience.
1. Very potential market.
2. Large sectors of customers spend more than 1 hr driving.
3. Rapid growth market.
United Sales In Thousand
2.83.4
7.88.6
30
0
5
10
15
20
25
30
35
SACD & DVD
Audio (2000)
TIVO (1993)CD Players
(1983)
DVD Players
(1997)
XM Satellite
Radio (2001)
Distribution of XM subscribers as of January 2002
XM Radio Customer Satisfaction of 100 Early Adopters (Dec.2001)
ExcellentGoodOkPoorVery PoorElement
94%5%1%Overall Rating of XM Service
92%7%1%Rating of SoundQuality
88%9%2%1%Rating of Signal Strength/Coverage
88%11%1%RatingThe Price/Value at 9.99$
XM satellite radio launch advertisements (Sept-Nov. 2001)
Very
Smooth
Good
Ok/Minor
Delays
InconvenientA Big HassleElement
82%2%11%3%2%Rating of the activation process
XM Has Far
Fewer
Commercials
XM Has
Fewer
Commercials
About
The Same
XM Has More
Commercials
XM Has
Many More
Commercials
Element
85%13%2%
Radio rating of the installation
process
No
Comparison/
XM Clearly
Better
XM
Better
The Same
AM/FM
Better
AM/FM
Much
Better
Element
93%6%1%Rating of XM compared to regular radio
Very
Smooth
Good
Minor
Problems
Many
Problems
Terrible
Problems
Element
86%4%8%2%Radio rating of the installation process
Differentiation
Strategy
Targeting
The target market segment we will serve is:
• Adults from 18th to 50th.
• Truck drivers and RV owners.
• Commuters driving more than 90 minutes
per day.
• Business traveler who spend much of their
time in the car. Like a real state sales
agent.
• Workplace listeners. Includes places needs
non stop music such as outlets and
restaurants.
• Residents of undeserved rural areas.
These target group spend an extraordinary
amount of time listening to radio, especially
in the car.
Positioning
The ultimate radioexperience
4PCs
Jo
Product
Promotion
Place
Price
Product
K EY F E AT U R E SSatellite
XM receiver
Customer
• XM radio is a brand new way to listen to radio.
• XM radio is a service.
• XM radio includes 100 channels.
o 71 music channels (more than 30 of them are commercial-free).
o 29 are news, sports, talk, children's, and comedy channels.
o The amount of time used for commercial ranged from 2-4 min. / hr for
music channels and 7-9 min/hr for news, talks and sports channels. The
amount used to partially fill the gap in third party programming that were
left specially for advertising. XM filled the remaining gap with the
announcement of internal programming and news.
• The sound quality and signal strength are very good.
• The installation and activation process are very smooth.
The packages
Basic package
Premium package
XM Radio
Includes all channels except the 30
Ads. Free music channels.
Includes all channels
• The target market will be North America.
• Use local and national retail stores as
distributions channels. Chains like Best Buys
and Circuit City have a large no. of stores
nationwide.
Place
XM Satellite• Strategic partner for
manufacturing and
distribution channels such
as:
 Partner with manufacturing
of aftermarket car radios such
as Sony, Pioneer and Alpine.
 Partner with OEM companies
(original equipment
manufacturer) such as Delphi
Delco in order to include XM
receiver as factory installed in
new vehicles.
• 100$ million advertising campaign.
• The campaign included TV, radio, magazines,
newspaper, direct mail, outdoor and online
advertising.
• The agency TBWA/Chiat/Day created the
campaign: X_M radio the power of X. the
campaign branded XM as the ultimate radio
experience and used a series of artists-BB King,
Snopy Dog and David Bowei.
Promotion
XM Satellite
• The campaigns have two
main goals
 To educate the customers,
how to use and how XM is
differ from regular AM and
FM radio.
 To differentiate XM from
SIRIUS.
LOGO
Price
Future Of Radio
• Price of the receiver is about 400$.
• Price of subscription for basic package is about 9.99$/m.
• Price of subscription for the premium package is about
12$/m.
LOGO
ForecastingTo reach 8 million customers
Forecasting
LOGO
Conclusion
• XM Radio is adding value to customers who spend
much time in their cars and customers in rural area that
lake from variety of entertainment.
• XM Radio is differentiated from regularly AM and FM
radio because it has 30 music channel commercial free
and the rest is limited Ads.
• XM Radio is differentiated from SIRIUS because it is
more affordable. And lower pricing structure.
LOGO

More Related Content

What's hot

Baldwin Bicycle Case
Baldwin Bicycle CaseBaldwin Bicycle Case
Baldwin Bicycle CaseRobin Cheung
 
Virgin mobiles pricing for the very first time
Virgin mobiles  pricing for the very first timeVirgin mobiles  pricing for the very first time
Virgin mobiles pricing for the very first timeSwapnil Soni
 
Chateau Margaux case study
Chateau Margaux case studyChateau Margaux case study
Chateau Margaux case studyMila Ioffe
 
Marriott Corporation. Cost of Capital
Marriott Corporation. Cost of CapitalMarriott Corporation. Cost of Capital
Marriott Corporation. Cost of CapitalTurumbayevRassul
 
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Aqualisa Quartz - Simply A Better Shower (HBR Case Study)
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Arjun Parekh
 
Case Study on Oscar Mayer
Case Study on Oscar MayerCase Study on Oscar Mayer
Case Study on Oscar MayerRohan Bharaj
 
Oscar mayer, Strategic Marketing Planning
Oscar mayer, Strategic Marketing PlanningOscar mayer, Strategic Marketing Planning
Oscar mayer, Strategic Marketing PlanningPrasant Patro
 
Wal-Mart Stores in 2003 (HBS Case 9-704-430)
Wal-Mart Stores in 2003 (HBS Case 9-704-430)Wal-Mart Stores in 2003 (HBS Case 9-704-430)
Wal-Mart Stores in 2003 (HBS Case 9-704-430)Aditya Jhunjhunuwala
 
Goodyear aquatred launch
Goodyear aquatred launchGoodyear aquatred launch
Goodyear aquatred launchSameer Mathur
 
Virgin mobile USA pricing first time case analysis
Virgin mobile USA pricing first time case analysisVirgin mobile USA pricing first time case analysis
Virgin mobile USA pricing first time case analysisSiddharth Dhamija
 
House of Tata: Acquiring a Global Footprint
House of Tata: Acquiring a Global FootprintHouse of Tata: Acquiring a Global Footprint
House of Tata: Acquiring a Global FootprintSinchan Pathak
 
Cola war continues: Coke and Pepsi 21st century and battle for Internationa...
Cola war  continues: Coke and Pepsi 21st century and battle for  Internationa...Cola war  continues: Coke and Pepsi 21st century and battle for  Internationa...
Cola war continues: Coke and Pepsi 21st century and battle for Internationa...Sulabh Subedi
 
Harrah's Entertainment, Inc. Case Analysis
Harrah's Entertainment, Inc. Case AnalysisHarrah's Entertainment, Inc. Case Analysis
Harrah's Entertainment, Inc. Case Analysismbartugs
 
D.Light Design Case Study Ananlysis
D.Light Design Case Study AnanlysisD.Light Design Case Study Ananlysis
D.Light Design Case Study AnanlysisCherry Malhotra
 
Apex corporation case study
Apex corporation case studyApex corporation case study
Apex corporation case studyUtkarsh Shivam
 

What's hot (20)

Baldwin Bicycle Case
Baldwin Bicycle CaseBaldwin Bicycle Case
Baldwin Bicycle Case
 
Virgin mobiles pricing for the very first time
Virgin mobiles  pricing for the very first timeVirgin mobiles  pricing for the very first time
Virgin mobiles pricing for the very first time
 
Chateau Margaux case study
Chateau Margaux case studyChateau Margaux case study
Chateau Margaux case study
 
Marriott Corporation. Cost of Capital
Marriott Corporation. Cost of CapitalMarriott Corporation. Cost of Capital
Marriott Corporation. Cost of Capital
 
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)Aqualisa Quartz - Simply A Better Shower (HBR Case Study)
Aqualisa Quartz - Simply A Better Shower (HBR Case Study)
 
Walt disney - ABC Acquisition
Walt disney - ABC AcquisitionWalt disney - ABC Acquisition
Walt disney - ABC Acquisition
 
Case Study on Oscar Mayer
Case Study on Oscar MayerCase Study on Oscar Mayer
Case Study on Oscar Mayer
 
Oscar mayer, Strategic Marketing Planning
Oscar mayer, Strategic Marketing PlanningOscar mayer, Strategic Marketing Planning
Oscar mayer, Strategic Marketing Planning
 
Showrooming at best buy
Showrooming at best buyShowrooming at best buy
Showrooming at best buy
 
Wal-Mart Stores in 2003 (HBS Case 9-704-430)
Wal-Mart Stores in 2003 (HBS Case 9-704-430)Wal-Mart Stores in 2003 (HBS Case 9-704-430)
Wal-Mart Stores in 2003 (HBS Case 9-704-430)
 
Goodyear aquatred launch
Goodyear aquatred launchGoodyear aquatred launch
Goodyear aquatred launch
 
Virgin mobile USA pricing first time case analysis
Virgin mobile USA pricing first time case analysisVirgin mobile USA pricing first time case analysis
Virgin mobile USA pricing first time case analysis
 
House of Tata: Acquiring a Global Footprint
House of Tata: Acquiring a Global FootprintHouse of Tata: Acquiring a Global Footprint
House of Tata: Acquiring a Global Footprint
 
BMW in Greece
 BMW in Greece BMW in Greece
BMW in Greece
 
Cola war continues: Coke and Pepsi 21st century and battle for Internationa...
Cola war  continues: Coke and Pepsi 21st century and battle for  Internationa...Cola war  continues: Coke and Pepsi 21st century and battle for  Internationa...
Cola war continues: Coke and Pepsi 21st century and battle for Internationa...
 
Harrah's Entertainment, Inc. Case Analysis
Harrah's Entertainment, Inc. Case AnalysisHarrah's Entertainment, Inc. Case Analysis
Harrah's Entertainment, Inc. Case Analysis
 
AVARI RAMADA HOTEL-Stanford Case Study
AVARI RAMADA HOTEL-Stanford Case StudyAVARI RAMADA HOTEL-Stanford Case Study
AVARI RAMADA HOTEL-Stanford Case Study
 
D.Light Design Case Study Ananlysis
D.Light Design Case Study AnanlysisD.Light Design Case Study Ananlysis
D.Light Design Case Study Ananlysis
 
Apex corporation case study
Apex corporation case studyApex corporation case study
Apex corporation case study
 
Signode case study
Signode case studySignode case study
Signode case study
 

Viewers also liked

Strategic Management: XM, Sirious Satelitte, and the Radio Industry
Strategic Management: XM, Sirious Satelitte, and the Radio IndustryStrategic Management: XM, Sirious Satelitte, and the Radio Industry
Strategic Management: XM, Sirious Satelitte, and the Radio IndustryMikenna Kossow
 
Mm Final
Mm FinalMm Final
Mm FinalFMS
 
Xm Radio Presentation
Xm Radio PresentationXm Radio Presentation
Xm Radio Presentationnowaczew
 
Presentation on satellite radio
Presentation on satellite radioPresentation on satellite radio
Presentation on satellite radioPinky Rao
 
Satellite Radio
Satellite RadioSatellite Radio
Satellite RadioLiz Kelley
 
Merger Recommendations between Sirius Canada & XM Canada
Merger Recommendations between Sirius Canada & XM CanadaMerger Recommendations between Sirius Canada & XM Canada
Merger Recommendations between Sirius Canada & XM CanadaSkusic
 
What’s up with radio 2016?
What’s up with radio 2016? What’s up with radio 2016?
What’s up with radio 2016? mikepaterson72
 
Benavides cubbage presentationroughdraft
Benavides cubbage presentationroughdraftBenavides cubbage presentationroughdraft
Benavides cubbage presentationroughdraftBethanyandJarrett
 
Satellite radio
Satellite radioSatellite radio
Satellite radioPri2682
 
Sirius Corporate Innovation Project
Sirius Corporate Innovation ProjectSirius Corporate Innovation Project
Sirius Corporate Innovation ProjectShay-Jahen Merritté
 
Digital satellite radio
Digital satellite radioDigital satellite radio
Digital satellite radioMinakshi Atre
 
Satellite broadcasting
Satellite broadcastingSatellite broadcasting
Satellite broadcastingSaroj Shrestha
 
Panera Market Research Project
Panera Market Research ProjectPanera Market Research Project
Panera Market Research Projectcarluttaro
 
Panara internal analysis moorman v4
Panara internal analysis moorman v4Panara internal analysis moorman v4
Panara internal analysis moorman v4nazir786
 

Viewers also liked (20)

Strategic Management: XM, Sirious Satelitte, and the Radio Industry
Strategic Management: XM, Sirious Satelitte, and the Radio IndustryStrategic Management: XM, Sirious Satelitte, and the Radio Industry
Strategic Management: XM, Sirious Satelitte, and the Radio Industry
 
Mm Final
Mm FinalMm Final
Mm Final
 
Satellite Radio
Satellite RadioSatellite Radio
Satellite Radio
 
Xm Radio Presentation
Xm Radio PresentationXm Radio Presentation
Xm Radio Presentation
 
Sirius XM merger 09
Sirius XM merger 09Sirius XM merger 09
Sirius XM merger 09
 
Sattelite Radio
Sattelite RadioSattelite Radio
Sattelite Radio
 
Presentation on satellite radio
Presentation on satellite radioPresentation on satellite radio
Presentation on satellite radio
 
Satellite Radio
Satellite RadioSatellite Radio
Satellite Radio
 
Merger Recommendations between Sirius Canada & XM Canada
Merger Recommendations between Sirius Canada & XM CanadaMerger Recommendations between Sirius Canada & XM Canada
Merger Recommendations between Sirius Canada & XM Canada
 
Satellite Radio
Satellite RadioSatellite Radio
Satellite Radio
 
What’s up with radio 2016?
What’s up with radio 2016? What’s up with radio 2016?
What’s up with radio 2016?
 
Benavides cubbage presentationroughdraft
Benavides cubbage presentationroughdraftBenavides cubbage presentationroughdraft
Benavides cubbage presentationroughdraft
 
Slide1 (Unit 5)
Slide1 (Unit 5)Slide1 (Unit 5)
Slide1 (Unit 5)
 
Satellite radio
Satellite radioSatellite radio
Satellite radio
 
Sirius Corporate Innovation Project
Sirius Corporate Innovation ProjectSirius Corporate Innovation Project
Sirius Corporate Innovation Project
 
Digital satellite radio
Digital satellite radioDigital satellite radio
Digital satellite radio
 
Satellite broadcasting
Satellite broadcastingSatellite broadcasting
Satellite broadcasting
 
Panera Market Research Project
Panera Market Research ProjectPanera Market Research Project
Panera Market Research Project
 
Panara internal analysis moorman v4
Panara internal analysis moorman v4Panara internal analysis moorman v4
Panara internal analysis moorman v4
 
Case solving 1 Case Study of Panera Bread
Case solving 1 Case Study of Panera BreadCase solving 1 Case Study of Panera Bread
Case solving 1 Case Study of Panera Bread
 

Similar to Xm satellite final0

The Benefits Of XM Radio Essay
The Benefits Of XM Radio EssayThe Benefits Of XM Radio Essay
The Benefits Of XM Radio EssayKim Isleb
 
Equity Research Report Siri
Equity Research Report SiriEquity Research Report Siri
Equity Research Report Sirijiamianyang
 
Final Project For New Media
Final Project For New MediaFinal Project For New Media
Final Project For New Mediajhartz03
 
ITT presentation 11/3/09
ITT presentation 11/3/09ITT presentation 11/3/09
ITT presentation 11/3/09wendytaylor
 
Amad and thopon commercial radio
Amad and thopon commercial radioAmad and thopon commercial radio
Amad and thopon commercial radiohaverstockmedia
 
Amad and thopon commercial radio
Amad and thopon commercial radioAmad and thopon commercial radio
Amad and thopon commercial radiohaverstockmedia
 
Australian media organisations[1]
Australian media organisations[1]Australian media organisations[1]
Australian media organisations[1]Chris David
 
Sirius Xm Holding Inc.
Sirius Xm Holding Inc.Sirius Xm Holding Inc.
Sirius Xm Holding Inc.Adriana Wilson
 
ITT 11-3-09 presentation
ITT 11-3-09 presentationITT 11-3-09 presentation
ITT 11-3-09 presentationwendytaylor
 
Media presentation
Media presentationMedia presentation
Media presentationMeekz123
 
Amad and thopon media radio
Amad and thopon media radioAmad and thopon media radio
Amad and thopon media radiohaverstockmedia
 
Amad and thopon commercial radio
Amad and thopon commercial radioAmad and thopon commercial radio
Amad and thopon commercial radiohaverstockmedia
 
Amad and thopon commercial radio
Amad and thopon commercial radioAmad and thopon commercial radio
Amad and thopon commercial radiohaverstockmedia
 
Evaluation Of Broadcast Media
Evaluation Of Broadcast MediaEvaluation Of Broadcast Media
Evaluation Of Broadcast Mediajen lim
 
Sirius Satellite Radio Marketing Plan
Sirius Satellite Radio Marketing PlanSirius Satellite Radio Marketing Plan
Sirius Satellite Radio Marketing PlanRebecca Diamond
 

Similar to Xm satellite final0 (20)

The Benefits Of XM Radio Essay
The Benefits Of XM Radio EssayThe Benefits Of XM Radio Essay
The Benefits Of XM Radio Essay
 
Equity Research Report Siri
Equity Research Report SiriEquity Research Report Siri
Equity Research Report Siri
 
Final Project For New Media
Final Project For New MediaFinal Project For New Media
Final Project For New Media
 
Amad commercial radio
Amad commercial radioAmad commercial radio
Amad commercial radio
 
hdradio2
hdradio2hdradio2
hdradio2
 
Commercial radio
Commercial radioCommercial radio
Commercial radio
 
Commercial radio
Commercial radioCommercial radio
Commercial radio
 
ITT presentation 11/3/09
ITT presentation 11/3/09ITT presentation 11/3/09
ITT presentation 11/3/09
 
Amad and thopon commercial radio
Amad and thopon commercial radioAmad and thopon commercial radio
Amad and thopon commercial radio
 
Commercial radio
Commercial radioCommercial radio
Commercial radio
 
Amad and thopon commercial radio
Amad and thopon commercial radioAmad and thopon commercial radio
Amad and thopon commercial radio
 
Australian media organisations[1]
Australian media organisations[1]Australian media organisations[1]
Australian media organisations[1]
 
Sirius Xm Holding Inc.
Sirius Xm Holding Inc.Sirius Xm Holding Inc.
Sirius Xm Holding Inc.
 
ITT 11-3-09 presentation
ITT 11-3-09 presentationITT 11-3-09 presentation
ITT 11-3-09 presentation
 
Media presentation
Media presentationMedia presentation
Media presentation
 
Amad and thopon media radio
Amad and thopon media radioAmad and thopon media radio
Amad and thopon media radio
 
Amad and thopon commercial radio
Amad and thopon commercial radioAmad and thopon commercial radio
Amad and thopon commercial radio
 
Amad and thopon commercial radio
Amad and thopon commercial radioAmad and thopon commercial radio
Amad and thopon commercial radio
 
Evaluation Of Broadcast Media
Evaluation Of Broadcast MediaEvaluation Of Broadcast Media
Evaluation Of Broadcast Media
 
Sirius Satellite Radio Marketing Plan
Sirius Satellite Radio Marketing PlanSirius Satellite Radio Marketing Plan
Sirius Satellite Radio Marketing Plan
 

More from waleed sayed

Waleed Eweeda Stakeholder Management Mind Mapping
Waleed Eweeda Stakeholder Management Mind MappingWaleed Eweeda Stakeholder Management Mind Mapping
Waleed Eweeda Stakeholder Management Mind Mappingwaleed sayed
 
RCA Root Cause Analysis
RCA Root Cause AnalysisRCA Root Cause Analysis
RCA Root Cause Analysiswaleed sayed
 
Example 01 eviews8
Example 01 eviews8Example 01 eviews8
Example 01 eviews8waleed sayed
 
Recruitmentandselection
RecruitmentandselectionRecruitmentandselection
Recruitmentandselectionwaleed sayed
 
البيع الناجح يتم فى عشر خطوات
البيع الناجح يتم فى عشر خطواتالبيع الناجح يتم فى عشر خطوات
البيع الناجح يتم فى عشر خطواتwaleed sayed
 
بياع الدقيقة الواحدة
بياع الدقيقة الواحدةبياع الدقيقة الواحدة
بياع الدقيقة الواحدةwaleed sayed
 
المفاتيح الخمسة لخلق الولاء لدي العاملين بالشركة
المفاتيح الخمسة لخلق الولاء لدي العاملين بالشركةالمفاتيح الخمسة لخلق الولاء لدي العاملين بالشركة
المفاتيح الخمسة لخلق الولاء لدي العاملين بالشركةwaleed sayed
 
الزبون مركز اهتمام
الزبون مركز اهتمامالزبون مركز اهتمام
الزبون مركز اهتمامwaleed sayed
 
تقسيم السوق
تقسيم السوقتقسيم السوق
تقسيم السوقwaleed sayed
 
مقدمة التسويق
مقدمة التسويقمقدمة التسويق
مقدمة التسويقwaleed sayed
 

More from waleed sayed (14)

Waleed Eweeda Stakeholder Management Mind Mapping
Waleed Eweeda Stakeholder Management Mind MappingWaleed Eweeda Stakeholder Management Mind Mapping
Waleed Eweeda Stakeholder Management Mind Mapping
 
RCA Root Cause Analysis
RCA Root Cause AnalysisRCA Root Cause Analysis
RCA Root Cause Analysis
 
Example 01 eviews8
Example 01 eviews8Example 01 eviews8
Example 01 eviews8
 
Team building MBA
Team building MBATeam building MBA
Team building MBA
 
01 history of pm
01 history of pm 01 history of pm
01 history of pm
 
Recruitmentandselection
RecruitmentandselectionRecruitmentandselection
Recruitmentandselection
 
5S Arabic
5S Arabic5S Arabic
5S Arabic
 
English course
English courseEnglish course
English course
 
البيع الناجح يتم فى عشر خطوات
البيع الناجح يتم فى عشر خطواتالبيع الناجح يتم فى عشر خطوات
البيع الناجح يتم فى عشر خطوات
 
بياع الدقيقة الواحدة
بياع الدقيقة الواحدةبياع الدقيقة الواحدة
بياع الدقيقة الواحدة
 
المفاتيح الخمسة لخلق الولاء لدي العاملين بالشركة
المفاتيح الخمسة لخلق الولاء لدي العاملين بالشركةالمفاتيح الخمسة لخلق الولاء لدي العاملين بالشركة
المفاتيح الخمسة لخلق الولاء لدي العاملين بالشركة
 
الزبون مركز اهتمام
الزبون مركز اهتمامالزبون مركز اهتمام
الزبون مركز اهتمام
 
تقسيم السوق
تقسيم السوقتقسيم السوق
تقسيم السوق
 
مقدمة التسويق
مقدمة التسويقمقدمة التسويق
مقدمة التسويق
 

Recently uploaded

2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 

Recently uploaded (20)

2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 

Xm satellite final0

  • 2. 1 Introduction 2 SWOT Analysis 3 Targeting 4 Positioning Contents 6 Forecasting 7 Conclusion 5 4 PCs
  • 3. Introduction XM Satellite Radio, Inc. By the end of 2003, XM expects to have more than 1 million signed up with each subscriber paying $9.99 per month after purchasing a $300-500 receiver. XM Satellite Radio, Inc. was founded in 1992, but didn’t hit the airways until September 25th, 2001 with its first broadcast in San Diego and Dallas / Ft. Worth. . XM runs programming on 100 different channels offering content from that found in the mainstream to content targeted towards niche segments like disco, comedy, and blues. .
  • 4. XM has formed strategic partnerships with General Motors, Sony, Clear Channel Communications, and Direct TV, trading equity in exchange for the benefits they are able to provide to XM Radio’s business model. XM will require 7-8 million customers to reach breakeven on an operating cash flow basis, which many forecast XM to achieve in 2005 or 2006.
  • 5. WS 1. The receiver XM is about 400$ which is expensive.1. For only 56 days, XM has over 30,000 subscribers. 2. XM is compatible with all type of existing car radio. 3. A 100$ million advertising campaign . Included TV, radio, magazines, News papers, direct mail, outdoor and online advertising. 4. XM aired 71 music channels more than 30 of them are commercial free. limited Ads. (2-4 min. per hour on some music channels. 5. (7-9 minutes per hour on third party programming channels like CNN. 6. About 35 channel are commercial free. 7. Most affordable than SIRIUS. 8. Reaction to XM service is range from very good to fabulous. (Telephone survey) 9. Retailers are more excited about the market potential for satellite radio than any other mobile electronic products. 10. Fees are less than SIRIUS by 3$/Month. SWOT TO 1. 9/11 terrorist attack. 2. SIRIUS has 60 music channels commercial free. 3. SIRIUS has strong relationships with retail, electronics and automotives partners. 4. Completely original music programming. 5. AM and FM are free. 6. Satellite radio , cable radio and internet radio have a large audience. 1. Very potential market. 2. Large sectors of customers spend more than 1 hr driving. 3. Rapid growth market.
  • 6. United Sales In Thousand 2.83.4 7.88.6 30 0 5 10 15 20 25 30 35 SACD & DVD Audio (2000) TIVO (1993)CD Players (1983) DVD Players (1997) XM Satellite Radio (2001) Distribution of XM subscribers as of January 2002
  • 7. XM Radio Customer Satisfaction of 100 Early Adopters (Dec.2001) ExcellentGoodOkPoorVery PoorElement 94%5%1%Overall Rating of XM Service 92%7%1%Rating of SoundQuality 88%9%2%1%Rating of Signal Strength/Coverage 88%11%1%RatingThe Price/Value at 9.99$ XM satellite radio launch advertisements (Sept-Nov. 2001)
  • 8. Very Smooth Good Ok/Minor Delays InconvenientA Big HassleElement 82%2%11%3%2%Rating of the activation process XM Has Far Fewer Commercials XM Has Fewer Commercials About The Same XM Has More Commercials XM Has Many More Commercials Element 85%13%2% Radio rating of the installation process No Comparison/ XM Clearly Better XM Better The Same AM/FM Better AM/FM Much Better Element 93%6%1%Rating of XM compared to regular radio Very Smooth Good Minor Problems Many Problems Terrible Problems Element 86%4%8%2%Radio rating of the installation process
  • 9. Differentiation Strategy Targeting The target market segment we will serve is: • Adults from 18th to 50th. • Truck drivers and RV owners. • Commuters driving more than 90 minutes per day. • Business traveler who spend much of their time in the car. Like a real state sales agent. • Workplace listeners. Includes places needs non stop music such as outlets and restaurants. • Residents of undeserved rural areas. These target group spend an extraordinary amount of time listening to radio, especially in the car.
  • 12. Product K EY F E AT U R E SSatellite XM receiver Customer
  • 13. • XM radio is a brand new way to listen to radio. • XM radio is a service. • XM radio includes 100 channels. o 71 music channels (more than 30 of them are commercial-free). o 29 are news, sports, talk, children's, and comedy channels. o The amount of time used for commercial ranged from 2-4 min. / hr for music channels and 7-9 min/hr for news, talks and sports channels. The amount used to partially fill the gap in third party programming that were left specially for advertising. XM filled the remaining gap with the announcement of internal programming and news. • The sound quality and signal strength are very good. • The installation and activation process are very smooth.
  • 14. The packages Basic package Premium package XM Radio Includes all channels except the 30 Ads. Free music channels. Includes all channels
  • 15. • The target market will be North America. • Use local and national retail stores as distributions channels. Chains like Best Buys and Circuit City have a large no. of stores nationwide. Place XM Satellite• Strategic partner for manufacturing and distribution channels such as:  Partner with manufacturing of aftermarket car radios such as Sony, Pioneer and Alpine.  Partner with OEM companies (original equipment manufacturer) such as Delphi Delco in order to include XM receiver as factory installed in new vehicles.
  • 16. • 100$ million advertising campaign. • The campaign included TV, radio, magazines, newspaper, direct mail, outdoor and online advertising. • The agency TBWA/Chiat/Day created the campaign: X_M radio the power of X. the campaign branded XM as the ultimate radio experience and used a series of artists-BB King, Snopy Dog and David Bowei. Promotion XM Satellite • The campaigns have two main goals  To educate the customers, how to use and how XM is differ from regular AM and FM radio.  To differentiate XM from SIRIUS.
  • 17. LOGO Price Future Of Radio • Price of the receiver is about 400$. • Price of subscription for basic package is about 9.99$/m. • Price of subscription for the premium package is about 12$/m.
  • 18. LOGO ForecastingTo reach 8 million customers Forecasting
  • 19. LOGO Conclusion • XM Radio is adding value to customers who spend much time in their cars and customers in rural area that lake from variety of entertainment. • XM Radio is differentiated from regularly AM and FM radio because it has 30 music channel commercial free and the rest is limited Ads. • XM Radio is differentiated from SIRIUS because it is more affordable. And lower pricing structure.
  • 20. LOGO