Philips Yacht seminar
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Philips Personal Care Digital presentation @ Yacht seminar
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Philips Yacht seminar
- 1. 1 Digital @ Philips Willem Schüngel Digital Campaign Director, Personal Care CL @wschungel
- 2. 2 The world of Philips (now) Lighting Healthcare Consumer Lifestyle
- 3. 3 The world of Philips (tomorrow) Lighting Solutions Health Tech
- 4. 4 The world of Philips (now) & Personal Care Lighting Healthcare Consumer Lifestyle Health & Wellness Domestic Appliances Consumer Lighting Personal Care
- 5. 5 Personal Care is front running digital We are pushing the boundaries within Philips, challenging existing communication strategies & developing digital propositions. Digital Customer Journey mapping Digital Campaigns Digital Propositions
- 6. 6 Philips Health Tech will embrace digital Philips will focus more on digital services and propositions, and continue to deploy high-quality content & campaigns online.
- 7. 7
Editor's Notes
- Who am I What do I do at Philips How long I have been at Philips How I joined Philips
- How Philips is structured (and how it will be in the future -Healthtech)
- How Philips is structured (and how it will be in the future -Healthtech)
- Philips comes from a traditional approach to marcoms (campaigns) However we see the Customer Journey becoming more sophisticated and digital, especially for durable goods We have embraced a CDJ model from McKinsey that distinguishes 5 different phases In our activation strategy we map channels, content and touch points across all channels of the CDJ, with an emphasis on digital This means we are changing the way we work and pushing the boundaries within Philips We are moving into a world where we do all digital campaigns (even awarded with an Effie) Explain Design-2-Play campaign and how we use YT as a single destination for activation across the entire CDJ Develop digital propositions and services that allow us to connect with consumers on a daily basis, building and maintaining a relationship with them Explain Grooming Guide proposition Moving into an Always-on world, challenging existing campaign /