SOMOS TFUS 2020 - Breakout Session Talk by Mifan Careem

1. Building Sustainable
Ecosystems
The Economics of Collaboration
Mifan Careem, Vice President - Solution Architecture, WSO2 Inc
mifan@wso2.com | https://www.linkedin.com/in/mifan/

2. 2
Addresses full API lifecycle
management operations. Open,
extensible, customizable.
200K APIs for 20K Orgs
Hybrid integration platform for
quick, iterative integration of any
application, data, or system.
6 Trillion Transactions/yr
Federates and manages identities
across both cloud service and
enterprise environments.
100M identities managed
WSO2 API MANAGER WSO2 IDENTITY SERVERWSO2 ENTERPRISE INTEGRATOR
WSO2 - Technology for Digital Transformation
650+ Employees
50% Engineering
650+ Employees
50% Engineering
550+ Customers
Around the world
(129 New in 2019)
Open Source
Flexible Deployment,
Faster Time To
Market
Since 2005
Founded in 2005,
Backed by Cisco and
Toba Capital
Global Presence
Colombo, New York,
London, Mountain
View, São Paulo,
Sydney, Berlin,
Mexico, Italy

3. “Every company is a software
company.
You have to start thinking and
operating like a digital company. It’s
no longer just about procuring one
solution and deploying one. It’s not
about one simple software solution.
It’s really you yourself thinking of your
own future as a digital company.”
- Satya Nadella, Microsoft - 2019 -

4. “Software alone is a commodity.
There is nothing stopping
anyone from copying the
feature set, making
it better, cheaper, or faster.”
FRED WILSON, FOUNDER – USV – MODERN MONOPOLIES

5. Platforms provide
the power of
network effects

6. Source: Trust mechanisms and online platforms: A regulatory response, Harvard Business School

7. API Platforms enable Business Platforms
● APIs are the Products of the 21s
Century
● APIs provide Digital Value = Value
Programming Interface (VPI)
● APIs encapsulate Intellectual Property
● API platforms provide a medium for
API exchange
● API Marketplaces promotes
collaboration on top of API platforms

8. “What was once a rich selection of
blogs and websites has been
compressed under the powerful
weight of a few dominant
platforms. This concentration of
power creates a new set of
gatekeepers, allowing a handful of
platforms to control which ideas
and opinions are seen and shared.”
Tim Berners-Lee
https://webfoundation.org/2018/03/we
b-birthday-29/

9. Source: Building Trust on Digital Platforms, HawkPartners

10. Source: David Sacks, Yammer on Uber’s business model valuation Source: Trust mechanisms and online platforms: A regulatory
response, Harvard Business School
Platforms and Feedback Loops

11. More Buyers/Consumers means
more users, better prices, more
incentives for better products/APIs
More Sellers/Producers means
more products, better
competition, incentives for more
buyers
Same side
network effects
Same side
network effects
Cross
side
network
effects

12. API ecosystem patterns
https://wso2.com/library/webinars/federated-apis-across-ecosystems/
12
#1
e.g. Scania
Internal federated marketplace #2
e.g. BNY Mellon
Partner marketplace #3
e.g. Smart Dubai
Closed group marketplace
#4
e.g. ideabiz
Shared revenue marketplace #5
e.g. Apigate
Aggregator marketplace

13. It is not the strongest of the species
that survives, nor the most intelligent
that survives. It is the one that is the
most adaptable to change.”“ Charles Darwin