Nike One Platinum Golf Ball Marketing Plan
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This document summarizes Nike Golf's One Platinum golf ball. It is the #1 ball used by Nike Golf and the #2 most used ball on the PGA Tour. The ball features a soft core and cover designs that improve distance, feel, and spin. Marketing will focus on advertisements with Tiger Woods and getting samples into customers' bags. The business proposition outlines purchasing details, pricing, customization options, and financing for golf shops interested in carrying the One Platinum ball.
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