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1. 2© Copyright 2013 EMC Corporation. All rights reserved.
Big and Fast Data:
The Path To New
Business Value
A Pivotal Overview

2. 3© Copyright 2013 EMC Corporation. All rights reserved.
What Matters: Apps. Data. Analytics.
Apps power businesses,
and those apps generate
data
Analytic insights from that
data drive new app
functionality, which in-turn
drives new data
The faster you can move
around that cycle, the
faster you learn, innovate
and pull away from the
competition

3. 4© Copyright 2013 EMC Corporation. All rights reserved.
Uniquely positioned to help
enterprises modernize
each facet of this cycle
today
Comprehensive portfolio of
products spanning Apps,
Data, and Analytics
Converging these
technologies into a
coherent, next-gen
Enterprise PaaS platform
Pivotal’s Opportunity

4. 6© Copyright 2013 EMC Corporation. All rights reserved.
Generational Change in Enterprise IT
MAINFRAME
Automation
of financial
accounts
Mainframe
ISAM, VSAM
CLIENT-SERVER
& WEB
Automation of
most paper processes:
ERP, CRM, Email, …
SMP and MPP
Relational Databases
Mini and PC
Cloud-Enabled
Datacenter
Flexible MPP Data Fabrics
CONSUMER
GRADE
New Experiences
New Business Models
pioneered by new Consumer
Internet giants – requires a
new Application Fabric

5. 7© Copyright 2013 EMC Corporation. All rights reserved.
CONSUMER GRADE
Early Pioneers: Consumer Internet Giants
MAINFRAME
Software-Defined Datacenter
New Data-fabrics
New Experiences
New Biz Models
pioneered by Consumer
Internet giants
CLIENT-SERVER&WEB
Rapid App
Development
Store and reason
over very large
amounts of data
Software-Defined Datacenter
New Data-fabricsProprietary Data Centers and Infrastructure
Operate at scale
in highly
automated way

6. 8© Copyright 2013 EMC Corporation. All rights reserved.
Unique Needs of the Enterprise …
Rapid App
Development
Ingest event
streams and
react in real time
MAINFRAME
CLIENT-SERVER&WEB
CONSUMER GRADE
Store and reason
over very large
amounts of data
New Experiences
New Biz Models
pioneered by new Consumer
Internet giants
Devices, Logs, Apps…
Pervasive Telemetry
Software-Defined Datacenter
New Data-fabrics
Interact
with legacy apps
and
infrastructure
Operate and scale
with choice of
cloud
...ETC

7. 9© Copyright 2013 EMC Corporation. All rights reserved.
New Experiences
New Biz Models
pioneered by new Consumer
Internet giants
Internet-of-things
Pervasive telemetry
MAINFRAME
CLIENT-SERVER&WEB
CONSUMER GRADE
Operate at Scale
in a highly
automated way
Drives Demand For A New Platform
Next Generation PaaS
Software-Defined Datacenter
New Data-fabrics
Rapid App
Development
Ingest event
streams and
react in real timeStore and reason
over very large
amounts of data
Interact
with legacy apps
and
infrastructureOperate and scale
with choice of
cloud
...ETC

8. 11© Copyright 2013 EMC Corporation. All rights reserved.
The Pivotal One Platform for Innovation
Cloud Storage
Virtualization
Pivotal Data
Fabric
Pivotal Cloud
& App Fabric
Data-Driven
Application
Development
...ETC
Pivotal Data
Science Labs
XD
Pivotal Analytics
XTREME
LABS
DB

9. 12© Copyright 2013 EMC Corporation. All rights reserved.
Pivotal Data Fabric For Big and Fast Data
Cloud Storage
Virtualization
Pivotal Data
Fabric
Pivotal Cloud
& App Fabric
Data-Driven
Application
Development
...ETC
Pivotal Data
Science Labs
XD
Pivotal Analytics
XTREME
LABS
DB

10. 13© Copyright 2013 EMC Corporation. All rights reserved.
Enterprise Data Architecture
Analytic
Data Marts
MPP Database
Operational
Intelligence
In-Memory DB
Real-Time
Applications
In-MemoryObject
EnterpriseData
Warehouse
RDBMS
Data Staging
Platform
Data
Ingestion
System
Streams

11. 14© Copyright 2013 EMC Corporation. All rights reserved.
Analytic
Data Marts
Operational
Intelligence
Real-Time
Applications
EnterpriseData
Warehouse
Data Staging
PlatformData Ingestion
System
Pivotal Data Fabric Today
XD

12. 17© Copyright 2013 EMC Corporation. All rights reserved.
Pivotal Cloud and Application Fabric
Cloud Storage
Virtualization
Pivotal Data
Fabric
Pivotal Cloud
& App Fabric
Data-Driven
Application
Development
...ETC
Pivotal Data
Science Labs
XD
Pivotal Analytics
XTREME
LABS
DB

13. 18© Copyright 2013 EMC Corporation. All rights reserved.
The Cloud Platform Delivers Agility
Provide platform as a service, to enterprises on
premise and across any cloud infrastructure.
VMware
vFabric
Pivotal CF
“Enterprise PaaS”
Pivotal CF Spring
Apps-aaS
Pivotal CF
Data-aaS
Future:
Streams, APIs, ..

14. 20© Copyright 2013 EMC Corporation. All rights reserved.
Application Development and Data Science
Cloud Storage
Virtualization
Pivotal Data
Fabric
Pivotal Cloud
& App Fabric
Data-Driven
Application
Development
...ETC
Pivotal Data
Science Labs
XD
Pivotal Analytics
XTREME
LABS
DB

15. 21© Copyright 2013 EMC Corporation. All rights reserved.
Pivotal Services: Speed Time to Value
 Pivotal Labs: Quickly create and deploy new
applications
– Proven methodology to remove risk and
accelerate results
• Pivotal Data Science Labs: A proven data
science practice to accelerate analytics projects
– Drive business value through data analytics
• Open Source Support: Collaborative and
customer-driven open source support and co-
development
Pivotal Data
Science Labs

16. 22© Copyright 2013 EMC Corporation. All rights reserved.
Speed, Scale, and Flexibility Accelerate Value
Cloud Storage
Virtualization
Pivotal Data
Fabric
Pivotal Cloud
& App Fabric
Data-Driven
Application
Development
...ETC
Pivotal Data
Science Labs
XD
Pivotal Analytics
XTREME
LABS
DB