Learn how a tourist destination - a wonderful lake in Southern Austria - offers a mobile information system to guests and visitors. Mobile Information Points with QR, NFC and now also iBeacons provide relevant information to the exact place all around the lake. Brought to life with strong storytelling elements this multilingual and multimedia experience is not only awarded but also highly appreciated by all guests

1. • The mobile phone is always with
you on vacation – the laptop is
not. Therefore, the mobile in-
ternet has far more importance
than the stationary – at least
during the trip. A responsive
website is still a must-have. But it does not recognize
the user‘s context and it is – due to a lot of ballast –
by far not fast enough to serve guests well.
• Each tourism destination is interchangeable up to
a certain extent. Knowledge can help creating an
emotional bond between guests and the region – the
most powerful tool for a tourist‘s loyalty.
• Guests can never fully know the complete touristic
offerings and thus sometimes have the impression
that there is not enough infrastructure.
• Marie, a fictitious character from
the region, was created.
• 120 places were identified to
which a story could be told.
These locations were marked
with smart labels.
• Storytelling happens not only with Marie and her
places, but also along theme trails. There are “White
Trails“ for music (for composters like Johannes
Brahms) or yoga.
• xamoom‘s statistics are used to get more insights
along with Google Tag Manager.
• The project uses the mobile web extensively and
excludes nobody. For more features, there is an app.
• Multilingual and accessible implementation.
• Content: Strong focus on audio to see the landscape.
• From the start, the project had
received a lot of attention and
good usage numbers. Since the
combination of the fictitious
person “Marie“ and technology
is attractive, there are now a number of imitators.
• Three awards won: CREOS in silver in 2016, the
eAward Austria in the tourism and service category
and a national nomination for the global WSA Award
as a mobile innovation project.
• Simple and cost-effective integration of the content
into the Wörthersee app by third-party developers.
• It underlined the focus of the tourism destination
organization on yoga around the lake.
• Visibility of the destination management organiza-
tion and satisfaction among its member companies.
Mobile Success Story:
Wörthersee
Challenge Solution Results
Photo:WörtherseeTourismus

2. • Multilingualism: All pages are offered in English, German and Italian and are auto-
matically delivered on the corresponding mobile phones.
• APIs: In tourism, there are a lot of different information systems. xamoom doesn’t
want to be an island of its own. Infact, we want to minimizes the dependency for
its customers through open APIs and export capabilities for your content and data
in machine-readable formats like JSON.
• WordPress integration: reuse expensively produced content on your site and cen-
tralize it for multiple platforms.
• Multimedia: text, image, video, 360°-videos, audio, downloads, e-books, maps, etc.
All current and future (AR, VR etc.) media forms are possible.
• All context identifiers: Start with QR and NFC. Now the rollout of Eddystones and
iBeacon happens to reach more people and offer an even better experience.
In the future, the xamoom system will be used
even more in mobile marketing: merchandising
products will be connected to phones as well as
brochures and other printed products.
iBeacons and Eddystones are being rolled out to get more usage for the apps and use
Google‘s physical web as a tool for app marketing.
A mobile portal at m.woerthersee.com will be set up, which will act as a hub for all
stories by Marie, the “White Trails” and other location content around the lake.
Together with xamoom the Wörthersee Tourismus Gesellschaft will start a brand new
project around language assistants (Amazon Alexa, Apple Siri).
xamoom‘s key features
The future of the project
The customer‘s opinion
xamoom GmbH
ADR: Lakeside 1, 9020 Klagenfurt, Austria TEL: +43-463-930330 MAIL: mail@xamoom.com WEB: xamoom.com
made in Austria with love
“The smartphone has become the universal remote control of life
and this will continue to intensify in the future.
That‘s why our partnership with xamoom is so important for us.
We have to constantly be on the lookout for something new. We
have to learn quicker than others. Sometimes we just try out
ideas and throwing away half of them needs a proper portion of
pragmatism.
The cooperation with xamoom is always driven by the idea of creating something new
and is always exciting and motivating.“
Roland Sint, CEO Lake Wörth Tourism GmbH