El objetivo de esta ponencia, impartida en el marco de la "Jornada de formación y reflexión para la evaluación del Plan estratégico 2015-2020 del Institut Barcelona Estudis Internacionals" en Sant Cugat del Vallès el 14.06.2018, es demostrar los beneficios derivados de la utilización de recursos basados en el web 2.0, como por ejemplo los blogs y las redes sociales como Twitter o Researchgate, para incrementar la difusión, la visibilidad y el impacto de la producción científica de los investigadores, así como para mejorar su reputación digital.

1. https://www.flickr.com/photos/biblioteekje/6325328112/
Redes sociales para investigadores.
Herramientas 2.0 para comunicar la actividad científica
@xavierlasauca
JornadadeevaluacióndelPlan
Estratégico2015-2020delIBEI
SantCugatdelVallès14.06.2018

2. La utilización de medios sociales puede ser beneficiosa:
https://www.flickr.com/photos/mkhmarketing/8540717756
• Para obtener nueva información
• Para aumentar el impacto y la visibilidad de las
publicaciones científicas
• Para conectar con otros investigadores y conocer
nuevos colaboradores
• Para mejorar el perfil público de un investigador y
construir su reputación digital

3. Visión general
https://www.eltenedor.es/restaurante/masia-can-ametller/8722

4. https://www.cartoonstock.com/directory/e/evolution_of_man.asp
El homo mobilis!

6. https://www.theguardian.com/technology/2017/feb/15/dutch-led-scheme-smartphone-traffic-lights-whatsapp#img-1

8. Source: Mobile Is Eating the World, by Benedict Evans

9. https://www.smartinsights.com/internet-marketing-statistics/happens-online-60-seconds/

13. http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711

17. Altmetrics!

20.  Track the dissemination of research beyond
academia
 Show the attention, reception, and response to a
published work prior to it being cited
 Can be applied to non-traditional research outputs
like data-sets and blog posts
 Show research impact in real-time — scholars and
journals don’t have to wait for their score to be
released, like in the Journal Citation Reports
Source: Enter Alternative Metrics: Indicators that capture the value of research and richness of
scholarly discourse
https://www.flickr.com/photos/nirak/512878595

22. http://ec.europa.eu/research/openscience/index.cfm?pg=home&section=monitor
It’sEurope!

23. https://tinyurl.com/H2020AGA
Font: AGAUR

25. “Yo soy yo y mi circunstancia digital.”
Miquel Duran

27. https://www.flickr.com/photos/funksoup/403990660

28. I20=EC4

29. EC4
Escuchar
Crear
Comunicar
Conectar
Compartir

30. Escuchar

33. Crear
https://www.flickr.com/photos/128817307@N02/15243403263

36. http://www.altmetric.com/blog/interactions-here-in-the-blogosphere/

37. Motive A: Visibility Motive B: Networking Motive C: Information
increase own impact connect with peers be up to date
be found by peers and
other stakeholders
stay in touch with
colleagues
be part of a
conversation
present self/own work
be(come) part of a
community
anticipate trends
Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius
Puschmann

38. https://www.flickr.com/photos/miuenski/5887393036/

39. http://www.fonamental.cat/

41. © Ed Alcock for The New York Times

42. http://www.washingtonpost.com/blogs/wonkblog/wp/2015/03/19/meet-the-26-year-old-whos-taking-on-thomas-pikettys-ominous-warnings-about-inequality/

43. http://www.brookings.edu/about/projects/bpea/papers/2015/land-prices-evolution-capitals-share

47. http://blogs.lse.ac.uk/impactofsocialsciences/

48. • LSE Impact Blog. (2012, February 24). Five minutes with Patrick Dunleavy
and Chris Gilson: “Blogging is quite simply, one of the most important
things that an academic should be doing right now”. [Blog post].
• Dunleavy, P. (2014, December 28). Shorter, better, faster, free: Blogging
changes the nature of academic research, not just how it is
communicated [Blog post].
• Dunleavy, P. (2016, January 25). How to write a blogpost from your
journal article in eleven easy steps. [Blog post].
• Carrigan, M. (2016, April 26) 40 reasons why you should blog about your
research [Blog post].
• Mollett A., Brumley C., Gilson C., Williams S. (2017, May 25). So you’ve
decided to blog? These are the things you should write about. [Blog
post].
http://maxpixel.freegreatpicture.com/Internet-Report-Information-Blogging-Blogger-Blog-970722
Referencias

49. Comunicar
https://www.flickr.com/photos/30767852@N00/3460078384/

50. http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/

52. 1
2

55. Except for the very end
of this process –
submitting the paper to
the journal for peer-
review – none of this
way of working bears
the least bit of
resemblance to how I
was trained to be a
scholar.
Source: Using Social Media to Enhance Your
Research Activities, by Brian Kelly

57. It’s a great way to get information you otherwise
wouldn’t
At conferences, Twitter is invaluable for
stimulating discussion and finding out what is
happening in other sessions
For lecturers, Twitter can contribute to discussions
and deepen understanding
The way we translate information is changing
https://www.flickr.com/photos/47400163@N05/7846842772

58. #EWIS2018

61. Feedsand…

62. https://twitter.com/i/moments/986261651556007937
…moments!

63. http://www.flickr.com/photos/72211347@N00/327122302#
Ya tengo cuenta en Twitter.
Y ahora qué?

64. http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf

65. • Wheeler, T. (2015, August 21). Permission to tweet? The
underlying principles of good science communication are
all about sharing. [Blog post].
• Haustein, S. & Costas, R. (2015) Identifying Twitter
audiences: who is tweeting about scientific papers?
• Ortega, JL. (2017, December 4). Academic journals with a
presence on Twitter are more widely disseminated and
receive a higher number of citations. [Blog post].
Referencias

66. Conectar
https://www.flickr.com/photos/58754750

67. Redes genéricas Redes específicas

72. Compartir
https://www.flickr.com/photos/rohitchhiber/6038689637

73. Artículos y presentaciones (Slideshare,
issuu)
Marcadores de enlaces o social
bookmarking (Delicious, Diigo)
Imágenes (flickr, Instagram) y vídeos
(YouTube)
Gestores de datos bibliográficos
(Zotero, Mendeley)
Telefonía por Internet (Skype, Google
hangouts)

74. Slideshare

75. Delicious

76. Google hangouts
http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A

77. Instagram

78. YouTube
https://www.youtube.com/user/readingcapital/featured

80. https://www.flickr.com/photos/56695083@N00/4464828517/
©PhotobyKatBPhotography
Ready?

81. http://www.flickr.com/photos/ybot84/7850997682/
Estrategia
Definir objetivos sobre la presencia en las redes
sociales (como investigadores Y como grupo)
Explorar las herramientas y elegir las más
adecuadas
Desarrollar una red propia
Estimular la interacción y el debate

82. Los 10 mandamientos

83. 10 Simple Steps to Building a Reputation
as a Researcher, in Your Early Career
1. Register for an ORCID identifier
2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your
own
3. Register for Twitter
4. Write and share a 1-paragraph bio
5. Describe your research program in 2 paragraph
6. Create a CV and share it
7. Share (on Twitter & LinkedIN) news about something you did or published; an
upcoming event in which you will participate; interesting news and publications in
your field
8. Make writing; data; publication; software available as Open Access
9. Set up tracking of your citations, mentions, and topics you are interested in using
Google scholar and Google alert,
10. Find your Klout score, H-index.
Source:MicahAltman,sBlog
http://nepalireporter.com/21956/paul-van-dyk-returns-uae/

84. Top 10 tips to get started
1. Explore online guides (start with this).
2. Do some “lurking” (look at examples of good practice).
3. Locate pertinent and relevant online sources (e.g. who to follow on
Twitter, interesting bloggers).
4. Start using content aggregation and curation tools (e.g. RSS, Diigo).
5. Identify a few key tools and start with those – know your limits!
6. Develop your network (e.g. LinkedIn, Twitter).
7. Join academic social network sites (e.g. ResearchGate, Mendeley).
8. Create your own website
9. Start blogging and twittering about your research (or whatever else
takes your fancy!).
10. Keep your purpose and audience in mind.
Source:IntroductiontoSocialMediaforresearchers,byGillesCouzin
http://www.forbes.com/pictures/eeel45jfeg/1-tiesto-22-million/

85. Investigador
Blog
Twitter
Medios
sociales
Divulgación
científica
Marca personal
Reputación en
línea
+Visibilidad
+Impacto
+Prestigio
+Influencia
http://www.flickr.com/photos/waywuwei/4611542919/sizes/o/

86. https://www.flickr.com/photos/mkhmarketing/8468788107
Más información…

87. http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001535?utm_source=&utm_medium=&utm_campaign=

89.  A ‘quick and dirty’ guide to building your online reputation.
Stacey Konkiel. Altmetric Blog. 2016.
 Innovations in Scholarly Communication. Universiteit Utrecht.
 Digital tools for researchers. Thomas Crouzier’s blog.
 Social media en investigación. Lydia Gil.
https://www.flickr.com/photos/frosch50/21492514468

90.  Public Consultation: ‘Science 2.0’: Science in Transition
European Commission. 2014
 Emerging reputation mechanisms for scholars
European Commission. 2015
 Making Open Science a Reality
OECD. 2015
 Open Innovation, Open Science, Open to the World: a vision
for Europe
European Commission. 2016
 Next generation metrics
European Commission. 2017
 H2020 Programme. Guidance. Social media guide for EU
funded R&I projects
European Commission. 2018
https://www.flickr.com/photos/european_parliament/10943216394

91. Conclusiones
https://www.flickr.com/photos/niaid/14861104355

93. .

94. Because
sharing isn’t
just nice; it’s
absolutely
critical.
Terry Wheeler
xavierlasauca.cat
https://www.flickr.com/photos/eightysixfilms/6176735010/