This practical workshop complements the lecture that I gave in University of Barcelona's Faculty of Medicine (Master in Translational Medicine-MSc Cellex, University of Barcelona-Hospìtal Clínic, 9 March 2016) where I summarised the benefits which can be gained from use of social media (specially blogs, Twitter and other socialnetwork sites) to support research activities, and I provided examples of these innovative emerging resources as tools for scientific communication related to translational medicine, as well as discussed their implications for digital scholarship. You can access to the lecture at: http://www.slideshare.net/xavierlasauca/science-dissemination-20-social-media-for-researchers-59551716

1. Master in Translational Medicine-MSc CELLEX
UB’s Faculty of Medicine, 9 March 2016
Science dissemination 2.0
Practical Workshop
Social media for researchers
Xavier Lasauca i Cisa
@xavierlasauca
https://www.flickr.com/photos/nihgov/23595679440

2. http://commons.wikimedia.org/wiki/File:Introduction_%28Punch,_volume_1,_1841%29.png
Introduce yourself and say:
 Who you are and where you
work/study
 What your research interests
are
 What you hope to gain from
the session
About you

4. #Listen

5. http://feedly.com

6. EXERCISE 1: Connect to feedly.com and create
your personal account. Subscribe to:
Blogs: Blog director NIH + The California Stem
Cell Agency blog
Universities: Institute for Translational
Medicine Univ. Chicago
Publications: Journal of Translational Medicine
+ Science journal
Research centers: IDIBAPS
Organize the recently created feeds in four
collections (Blogs, Universities, Publications,
Research centers)

7. #Communicate
The uses of Twitter for Science
https://www.flickr.com/photos/30767852@N00/3460078384/

9. Bio (biografia)
Timeline (cronologia)
Follower (seguidor)
Following (a qui segueixo)
Tweet (tuit, piulada)
Mention (menció)
Retweet (RT) (retuit, repiulada)
Like (m’agrada)
DM (missatge directe)
Hashtag (#) (etiqueta)
#FF (Follow Friday) (recomanació per
seguir)
Trending Topic (TT) (Tema del moment)
List (llista)
Unfollow(deixar de seguir)
#TwitterVocabulary
https://www.flickr.com/photos/bakerella/3330087454

10. The Bio

11. The Timeline
RT
Mention

12. Likes

13. Trends (TT), DM
TT

14. Twitter lists

17. Some tips…
• Do not exceed 120 characters
• Structure tweet: text + URL + hashtags
• Be very careful with spelling
• Include an image
https://www.flickr.com/photos/laughingsquid/5301039823

28. http://www.keepcalm-o-matic.co.uk/p/keep-calm-and-follow-my-twitter-1/
EXERCISE 2: Sign up to Twitter from twitter.com
1. Follow ten accounts (@idibaps,
@MasterTMedicine, @hospitalclinic…)
2. Add an image and fill in the bio (View
profile – edit profile)
3. Go to @idibaps @crgenomica
@stemcellsTM and RT two tweets and Like
two tweets more
4. Send two DM to colleagues of workshop
5. Send your first tweet
6. Subscribe to a list of @xavierlasauca
7. Create one list and add 5 accounts

29. https://www.flickr.com/photos/krossbow/4365875125
https://www.flickr.com/photos/krossbow/4365875125

30.  Klout is a website and mobile app that uses social media
analytics to rank its users according to online social
influence via the "Klout Score“
 Numerical value between 1 and 100
 Klout uses Bing, Facebook, Foursquare, Google+,
Instagram, LinkedIn, Twitter, YouTube, and Wikipedia data
to create Klout user profiles that are assigned a unique
"Klout Score“.
 Klout has been criticised for the opacity of their
methodology.

32.  Influence Score and Platform created using
PeopleBrowsr technology
 Based on Twitter
 Kred is a dual score to distinguish a person's Influence
(the likelihood that someone will trust a person and act
upon their posts, 0-1000) and Outreach (the propensity
to share other people's content forward, 0-10)
 Provides influence measure based upon an openly-
published algorithm
KRED

33. Source: Social Media Analytics for R&D: a Catalan Vision (5-11-2012)

34. https://about.me/xavier.lasauca

35. Over to you
In groups of 3 or 4 discuss:
• What concerns do you have about using
social media?
• What risks do you envisage?
• What limitations might social media have in
your research area?
https://www.flickr.com/photos/webtreatsetc/5121480745

36. http://www.flickr.com/photos/kugelfisch/3558561251/sizes/l
Xavier Lasauca i Cisa
www.xavierlasauca.cat
@xavierlasauca