In this 17 point SEO checklist for small business owners, we will discuss about on-page search engine optimization techniques or On page techniques, as it is called. This presentation covers everything from metadata, to URL’s linking and optimizing your website. Every small business owner should know about this 17 point SEO checklist for small business owners.

1. A 17 POINT
ON-PAGE SEO CHECKLIST
1www.xenia-consulting.com

2. Content and HTML source code
of a page that can be optimized to
Improve the search ability
What Is On-Page SEO?
2www.xenia-consulting.com

3. 1. Get The Technical Elements Right
www.xenia-consulting.com 3
Make sure that Google Analytics code and tag
manager is installed and working.

4. 2. Get Your Tags & Grammar Right
www.xenia-consulting.com 4
Title tags not more than 70
characters
Make sure that you are using
the right language and the
correct grammar.

5. 3. Optimize For Keywords
www.xenia-consulting.com 5
Define your focus keyword,
Make sure that your focus
keyword is in the title,
meta description, first para
of the content as well as in
an H1/H2 tag towards the
start of the content.

6. 4. Use The Right Social Sharing Buttons
www.xenia-consulting.com 6
Share
These will help in increasing
engagement and can help
your content go viral.
This can also bring in some
inbound links

7. 5. Use Of Internal Links
www.xenia-consulting.com 7
If a person has come to
you blog, then try to
increase the level of the
engagement by offering
him something else that
is relevant.

8. 6. Use Of External Links
www.xenia-consulting.com 8
It is nice to link to external authority websites, which will
give better value to the reader. Use these external links
sparingly, as too many links means that you are pushing the
visitor away from your website.

9. 7. Minimize Page Load time
www.xenia-consulting.com 9
Your website should ideally load
in 2-3 seconds. Try to keep away
from heavy images at the site or a
lot of jss code, that will increase
the load time.
If a user comes to your site, then
page load time is very critical, as
the user will lose patience, if it
takes too long for the pages to
load.

10. 8. Have An Updated XML Sitemap
www.xenia-consulting.com 10
Having an updated XML sitemap
helps Google bots to crawl your
website.
There are several tools and
plugins available which will help
in generation of an updated XML
sitemap

11. 9. Smush Your Images
www.xenia-consulting.com 11
Image size can affect
page load time.

12. 10. Use Alt Tags For Images
www.xenia-consulting.com 12
Google bots cannot read images, so it is always a
good practice to use Alt tags to define what image
we are using at the page.

13. 11. Have a Robots.txt File Updated
www.xenia-consulting.com 13
Robots.txt file is one of the first
files that will be visited while
crawling. Make sure that you
have an updated Robots.txt file
at the website root folder.
This will also have instructions
on what pages to crawl and
what not to crawl.

14. 12. Optimize Your Website
For Mobile Platform
www.xenia-consulting.com 14
If you have used a theme at
your website, typically it
will have a mobile friendly
version as well.
If not, you might need to
customize the mobile
css at the website.

15. 13. Longer Content Will Rank Better
www.xenia-consulting.com 15
Studies show that longer content about 900 words or
more has better chances of ranking than other content.

16. 14. Track Your Bounce Rate
And Dwell Time
www.xenia-consulting.com 16
Through your analytics account, do keep a watch on your bounce rate and
dwell time. The longer you can keep visitors on the site, the better it is.
If they are visiting multiple pages, all the more better. Tricks like similar
posts encourage deeper engagement.

17. 15. Have A Website Privacy Policy
www.xenia-consulting.com 17
It is a good idea to have
one anyway, adds
legitimacy to the website

18. 16. Check For 404s And Other Errors
www.xenia-consulting.com 18
make sure you check for 404s and other
errors. If you are moving from old websites,
then ensure that redirects are set for pages
that are no longer going to be used.

19. 17. Check for Malware/ Security Check
www.xenia-consulting.com 19
Through your Google Search console, do check for any malware at your
website or if there are security warnings that are being flagged.
Act on these warnings and make sure that your website stays clear of
malware.

20. Small Business owners may not have the time to take care of all these things
for every post, but having knowledge about this 18 point SEO checklist for
small business owners will help a lot. Managing SEO is an ongoing effort but
is worth the investments.
If you are ranking on the first page of a Google search, imagine the amount of
traffic that this can provide to your business.
Watch our video: What is SEO
www.xenia-consulting.com 20

21. Thank You
www.xenia-consulting.com 21
About Xenia Consulting
Xenia Consulting is a professional digital marketing agency that leverages inbound marketing to deliver
business leads for you. We do this by generating meaningful and relevant content and then driving it
effectively to influence your prospects, using a mix of social and digital channels.
We offer a range of services managing marketing campaigns, graphic design, social media marketing and
writing professional content to meet your varied needs.
Get in touch with us
Marketing @xenia-consulting.com
+91 20 6529 3047