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Increasing your presence
on Twitter
| www.xenia-consulting.com
Latest update About Twitter
• 60% of Twitter users are female.
• Twitter is now worth more than $11 billion.
• The average Twitter user has tweeted 307 times.
• 32% of all Internet users are using Twitter.
• 9. 69% of follows on Twitter are suggested by friends.
• The USA’s 141.8 million accounts represent 27.4% of all Twitter users.
2
| www.xenia-consulting.com
Latest update About Twitter
• 50% of Twitter users are using the social network via mobile.
• 64% of consumers have made a purchase decision based on social
content.
• There are 181,354 people on Twitter who use the term “social
media” in their bio.
• 16% of customers use Facebook, Twitter and the other major
social networks to interact with businesses
3
| www.xenia-consulting.com
Twitter New strategy-Non user
4
| www.xenia-consulting.com
• Twitter ads Campaign
• Paid ads
Twitter Ads campaign
5
| www.xenia-consulting.com
Twitter Profile
• Update twitter profile with attractive content on introduction
• Give link on twitter to download resource via tweet, retweet, blogs or
introduction
• Post at least 2 content links or resources on twitter on regular basis.
• Use hashtag on introduction.
6
| www.xenia-consulting.com
Twitter Profile- Example
7
| www.xenia-consulting.com
Twitter Plugin
• Tweet/share mention Plugin on
website and each blogs
• Blogs Plugin
8
| www.xenia-consulting.com
Direct Message (DM) to Follower & Poll Option
• Create a list of each segment
• Direct Message to individual user
9
• Engage more audience by putting
relevant question and post their result
as well
| www.xenia-consulting.com
Optimize twitter profile
10
• Participate on discussions, tweet or retweet on post.
• follow 50-100 relevant people every day.
• Unfollow same after 7-8 days those who don’t follow you back
• If find good article on twitter than retweet or repost that blog.
• Set a unique messaging for those who follow you and mention other social
channel like Facebook, LinkedIn.
• Can also be used as company page
• Your profile image (81 x 81 px)
• Your header image (520 x 260 px)
| www.xenia-consulting.com
Twitter tools
https://blog.bufferapp.com/free-twitter-tools
There are many tools which help
to analyze our follower or
following
• Hootsuite
• Twitter analytics
TweetGuru
11
There are some tools for Direct
mail to your following audience
and you can send a mail as many
as u can
| www.xenia-consulting.com
End of presentation
Thank you
www.xenia-consulting.com
http://blog.xenia-consulting.com
12
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Follow us
Our blogs

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Increasing your presence on twitter

  • 2. | www.xenia-consulting.com Latest update About Twitter • 60% of Twitter users are female. • Twitter is now worth more than $11 billion. • The average Twitter user has tweeted 307 times. • 32% of all Internet users are using Twitter. • 9. 69% of follows on Twitter are suggested by friends. • The USA’s 141.8 million accounts represent 27.4% of all Twitter users. 2
  • 3. | www.xenia-consulting.com Latest update About Twitter • 50% of Twitter users are using the social network via mobile. • 64% of consumers have made a purchase decision based on social content. • There are 181,354 people on Twitter who use the term “social media” in their bio. • 16% of customers use Facebook, Twitter and the other major social networks to interact with businesses 3
  • 5. | www.xenia-consulting.com • Twitter ads Campaign • Paid ads Twitter Ads campaign 5
  • 6. | www.xenia-consulting.com Twitter Profile • Update twitter profile with attractive content on introduction • Give link on twitter to download resource via tweet, retweet, blogs or introduction • Post at least 2 content links or resources on twitter on regular basis. • Use hashtag on introduction. 6
  • 8. | www.xenia-consulting.com Twitter Plugin • Tweet/share mention Plugin on website and each blogs • Blogs Plugin 8
  • 9. | www.xenia-consulting.com Direct Message (DM) to Follower & Poll Option • Create a list of each segment • Direct Message to individual user 9 • Engage more audience by putting relevant question and post their result as well
  • 10. | www.xenia-consulting.com Optimize twitter profile 10 • Participate on discussions, tweet or retweet on post. • follow 50-100 relevant people every day. • Unfollow same after 7-8 days those who don’t follow you back • If find good article on twitter than retweet or repost that blog. • Set a unique messaging for those who follow you and mention other social channel like Facebook, LinkedIn. • Can also be used as company page • Your profile image (81 x 81 px) • Your header image (520 x 260 px)
  • 11. | www.xenia-consulting.com Twitter tools https://blog.bufferapp.com/free-twitter-tools There are many tools which help to analyze our follower or following • Hootsuite • Twitter analytics TweetGuru 11 There are some tools for Direct mail to your following audience and you can send a mail as many as u can
  • 12. | www.xenia-consulting.com End of presentation Thank you www.xenia-consulting.com http://blog.xenia-consulting.com 12 Follow us Like our page Follow us Our blogs