Strategy to build the presence on facebook and facebook company page. this presentation helps the audience to explore his business.

1. Promoting your company page
on Facebook

2. | www.xenia-consulting.com
Latest update About Facebook
• On average there are 486,183 users a minute accessing Facebook from their mobile
• There are 745 million daily mobile users
• Facebook is adding 7,246 people every 15 minutes or 8 per second
• Every 15 minutes there are over 49 million posts.
• Facebook generates $1.4 million in revenue every hour
• Nearly 73% of Facebook’s ad revenue comes from mobile advertising
• People share 1.3 million pieces of content on Facebook every minute of every day
• Facebook generated $12.47 billion in sales in 2014 (a rise of 58% year on year)

3. | www.xenia-consulting.com
Facebook for business- Facebook shop
Facebook Business
• Facebook For Business
• Facebook Shop
• Facebook PPC
Facebook Platform
• Whatsapp
• Facebook
• Instagram
• Facebook Messenger

4. | www.xenia-consulting.com
Facebook Ads Campaign
• Facebook Ads Campaign-PPC
• Sponsorship Ads
• Facebook company page like
• Social post presence post ads
• Text ads presence
• E-commerce ads
• Facebook shop

5. | www.xenia-consulting.com
Blogs Posting
• Posting interesting and casual content
regular which attract target audience
• Post your blogs on various site as guest
user.
• Trends picture, infographic.
• Use more hashtag while promoting
your blogs
• Share some free article, blogs, picture,
qui, motivational quote and some
interesting face and figure
www.SurveyMonkeyBlog.com
www.quora.com
www.Blogarama.Com/
www.Blogcatalog.Com/
Other social networking site
Many more

6. | www.xenia-consulting.com
• Interconnect all social networking channel
• Share Content multiple channel
Interconnect all social channel –Facebook, LinkedIn, Twitter

7. | www.xenia-consulting.com
Blogs sharing tricks
• Give share / follow button on each post
• Use option as per requirement for shape of Icon
• Use share or follow button on website so user can directly
visit our website or follow or like our page

8. | www.xenia-consulting.com
Facebook Marketing Strategy

9. | www.xenia-consulting.com
Facebook Marketing Strategy
1. More you
engage with
post/page
more you
see update
2. Whatever post is show
to your profile basis on
what post you have liked
and interact with them
3. If you were active on
Facebook and start
interactive with target
audience than you will get
response as good as u did
with other
4. If your target
audience or
messaging is
wrong than you
will face negative
response

10. | www.xenia-consulting.com
Optimize your Facebook company page
• At least 3 link in each blog- Company Website, blogs and special keyword like
marketing strategy or inbound marketing.
• Aggressively Expand Your Network and connect as many as user you can
• Company resource download option mention to Facebook company page.
• Share post by employee and also comment or likes
• Relevant keywords in bullet-pointed list
• Update company information
• Likes other company page through our company page and make some comment
• Always trying to be starter for any post and starting commenting and put some
point of view.

11. | www.xenia-consulting.com
Marketing tools for Facebook
• There are some tools that help to analytics of facebook company
page, blogs, social post reach and company presence
• Facebook Analytic
• Facebook insight
• Sprout social
• Crowd booster
• Hootsuite

12. | www.xenia-consulting.com
End of presentation
Thank you
www.xenia-consulting.com
http://blog.xenia-consulting.com
12
Follow us
Like our page
Follow us
Our blogs