LinkedIn is all about the professional networks. If you seriously want to engage the professional community and their decision makers, then LinkedIn is the right place to play. LinkedIn Company profiles help you to target the larger audience.this presentation helps you to know how to do it.

1. Tips to leverage LinkedIn Effectively for your business

2. | www.xenia-consulting.com
LinkedIn in numbers
• Total no of user- 400 Millions
• There are 2 new users joining LinkedIn every second.
• Number of LinkedIn user in US - 30%
• LinkedIn is spread and used across 200 countries and territories.
• Since 2014 more than 50% of global traffic in LinkedIn comes from Mobile
• LinkedIn was set up in December 2002 and launched on May 5, 2003
• There are around 1.5 million groups on LinkedIn

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Different LinkedIn platforms
LinkedIn has 5 mobile Apps
• LinkedIn Slide share
• LinkedIn Pulse
• LinkedIn Lynda
• LinkedIn Job search
• LinkedIn Lookup
LinkedIn Platforms
• LinkedIn Press release
• LinkedIn Help
• LinkedIn Marketing solution
• LinkedIn certification
• LinkedIn Blogs
• LinkedIn brand recourse
• LinkedIn recruitment

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Sections in LinkedIn company page
• Company Overview
• Profile image And Banner Image
• Showcase Pages
• Featured Groups
• Company Updates
• Careers Page
• Profile/Background image should represent your company & should
be attractive and clear.
• Mention company website, company Address, No of employee etc.
• Mention links of other social networking sites

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LinkedIn Profile Snap

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LinkedIn Ads Campaign
• LinkedIn Ads Campaign
• Sponsorship Ads
• Paid Ads

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• Company Page Promote
by Self.
• Share the link to every
group that you join and a
Small introduction about
company.
• Xenia Employee Like or
comment on our
company page
• Active on LinkedIn group
as well as comment on
post or article in group
Multiple ways to improve company page like

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Blogs Posting
• Post blogs on LinkedIn pulse regularly
• Post your blogs on various site as guest user
• Use more hashtag while promoting your blogs
• Post article, podcast, webinar, analysis, report,
some interesting facts and figures
• Post motivation quotes
www.SurveyMonkeyBlog.com
www.quora.com
www.Blogarama.Com/
www.Blogcatalog.Com/
Other social networking site
Many more

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Blog sharing tricks
• Give share / follow button on each post
• Use option as per requirement for shape of
Icon
• Use LinkedIn company page profile on
company website –visitor directly follow
from your website

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• Post a blog along
with LinkedIn
profile,
• A small shortcut for
your personal
LinkedIn profile and
it show as pop-up
LinkedIn profile on website

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• Share your LinkedIn status updates on
Twitter
• Mention audio recording along with
post
Interconnect all social channels –Facebook, LinkedIn, Twitter
• Merge all Social channels and post
relevant document along with
LinkedIn twitter

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Optimize your LinkedIn company page
• At least 3 link in each blog- Company Website, blogs and special keyword like
marketing strategy or inbound marketing.
• Maximize Your Group Membership and interaction
• Aggressively Expand Your Network and connect as many as user you can
• Company resource download option mention to LinkedIn company page.
• Share post by employee and also comment or likes
• Relevant keywords in bullet-pointed list
• Update company information

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Marketing tools for LinkedIn
• There are some tools that help to analytics of LinkedIn blogs post,
follower, LinkedIn page view and tracking of your blogs.
• LinkedIn Page Insight
• Hootsuite
• http://simplymeasured.com
• http://www.bimeanalytics.com
• LinkedIn Analytics

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End of presentation
Thank you
www.xenia-consulting.com
http://blog.xenia-consulting.com
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