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2(3) Idea Selection Method

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Many idea generating devices are capable of producing huge amount creative ideas for the organisation.

However, the disconnection is in the organisation’s inability to harness sufficient amount of means and resources to support and fund all these ideas.

Therefore, organisations must find a way to identify ideas that count, and the 2(3) Idea Selection Method may be the approach organisations may adopt to achieve this purpose...

Published in: Business
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2(3) Idea Selection Method

  1. 1. ‘Thinking Outside the Box’ Series ‘Thinking Outside the Box’ Series is a set of Slideshares that helps individuals think about things in an unconventional manner. This series is produced by ThinkInnovation. Series Copyright 2012. Anthony Mok. All Rights Reserved.
  2. 2. No Such A Thing As Brainstorming Most brainstormings are organised as idea dumping and not idea creation sessions. To generate creative ideas in Series brainstorming sessions, we need techniques that force us to think outside the box. http://fnsingapore.blogspot.com/2008/09Copyright 2012. Anthony Mok. All Rights Reserved.
  3. 3. 23 Idea Selection Method 23 Idea Selection Method is a post-ideation technique for selecting suitable ideas that could be turned into quick-win projects. SeriesCopyright 2012. Anthony Mok. All Rights Reserved.
  4. 4. 23 Idea Selection Method - Steps 1. Review the steps of the 23 Idea Selection Method 2. Construct the 2 23 Idea Selection Matrices 3. Sort the ideas into the ‘Adoption-Diffusion’ Matric 4. Sort the ideas placed in the ‘Develop Idea Further’ quadrant of the ‘Adoption-Diffusion’ Matric into the ‘Buildable- Affordable’ Matric Copyright 2012. Anthony Mok. All Rights Reserved.
  5. 5. Applying Step 2: Construct the Matrices The 23 Idea Selection Method has Two Matrices1. Adoption-Diffusion Matric 2. Buildable-Affordable Matric Copyright 2012. Anthony Mok. All Rights Reserved.
  6. 6. Applying Step 3: Sort the Ideas into the ‘Adoption-Diffusion’ Matric Definitions ‘Speed of Adoption’ describes, based on the demographic and psychological characteristics of the defined adopter groups, the speed a new product or innovation is adopted‘Speed of Diffusion’ or accepted by thedescribes the speed by individuals in thesewhich the new product groups.or innovation spreadsfrom one individual tothe next within thesegroups. Copyright 2012. Anthony Mok. All Rights Reserved.
  7. 7. Applying Step 3: Sort the Ideas into the ‘Adoption-Diffusion’ Matric Four Strategies By mapping the ‘Speed of Adoption’ onto theA B ‘Speed of Diffusion’, we can create four approaches to manage the ideas: Quadrant •A – ‘Develop Idea Further’. Move ideas that fall D C into this box into the next Matric •B – ‘Consider Only If You Can Influence Rollout’ & D – ‘Consider Only If You Can Influence Buy-in’. Ideas falling into these two boxes may be considered if you have absolute power over how the ideas are implemented or over how stakeholders are to adopt them •C – ‘Find Another Idea’. Drop these ideas entirely since they are too challenging Copyright 2012. Anthony Mok. All Rights Reserved.
  8. 8. Applying Step 4: Sort the Ideas Placed in the ‘Develop Idea Further’ Quadrant of the ‘Adoption-Diffusion’ Matric into the ‘Buildable-Affordable’ Matric Definitions ‘Affordable’ suggests that the new idea or innovation can be implemented within your financial means‘Buildable’ suggeststhat you possess thecompetencies to createthe new idea orinnovation Copyright 2012. Anthony Mok. All Rights Reserved.
  9. 9. Applying Step 4: Sort the Ideas Placed in the ‘DevelopIdea Further’ Quadrant of the ‘Adoption-Diffusion’ Matric into the ‘Buildable-Affordable’ Matric Four Strategies By mapping the ‘Buildable’ onto the ‘Affordable’, we can create four approaches to manageA B ideas that come from the previous matric: Quadrant •A – ‘Prototype’. These ideas are suitable for creating quick-winsD C •B – ‘Outsource’ . Since you do not have the competencies, consider paying a 3rd party to build the new ideas for you •C – ‘Drop’. Drop these ideas entirely since they are too challenging •D – ‘Refine’. As long as there is a way to make these ideas affordable to build , they should not be discarded Copyright 2012. Anthony Mok. All Rights Reserved.
  10. 10. SeriesCopyright 2012. Anthony Mok. All Rights Reserved.

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