Many idea generating devices are capable of producing huge amount creative ideas for the organisation. However, the disconnection is in the organisation’s inability to harness sufficient amount of means and resources to support and fund all these ideas. Therefore, organisations must find a way to identify ideas that count, and the 2(3) Idea Selection Method may be the approach organisations may adopt to achieve this purpose...

1. ‘Thinking Outside the Box’ Series
‘Thinking Outside the Box’
Series is a set of Slideshares
that helps individuals think
about things in an
unconventional manner.
This series is produced
by ThinkInnovation.
Series
Copyright 2012. Anthony Mok. All Rights Reserved.

2. No Such A Thing As
Brainstorming
Most brainstormings are
organised as idea dumping
and not idea creation
sessions.
To generate creative ideas in
Series brainstorming sessions, we
need techniques that force
us to think outside the box.
http://fnsingapore.blogspot.com/2008/09
Copyright 2012. Anthony Mok. All Rights Reserved.

3. 23 Idea Selection
Method
23 Idea Selection Method
is a post-ideation technique
for selecting suitable ideas
that could be turned into
quick-win projects.
Series
Copyright 2012. Anthony Mok. All Rights Reserved.

4. 23 Idea Selection Method - Steps
1. Review the steps of the 23 Idea
Selection Method
2. Construct the 2 23 Idea Selection
Matrices
3. Sort the ideas into the
‘Adoption-Diffusion’ Matric
4. Sort the ideas placed in the
‘Develop Idea Further’ quadrant
of the ‘Adoption-Diffusion’
Matric into the ‘Buildable-
Affordable’ Matric
Copyright 2012. Anthony Mok. All Rights Reserved.

5. Applying Step 2: Construct the Matrices
The 23 Idea Selection Method has Two Matrices
1. Adoption-Diffusion Matric 2. Buildable-Affordable Matric
Copyright 2012. Anthony Mok. All Rights Reserved.

6. Applying Step 3: Sort the Ideas into the
‘Adoption-Diffusion’ Matric
Definitions
‘Speed of Adoption’
describes, based on
the demographic and
psychological
characteristics of the
defined adopter
groups, the speed a
new product or
innovation is adopted
‘Speed of Diffusion’
or accepted by the
describes the speed by
individuals in these
which the new product
groups.
or innovation spreads
from one individual to
the next within these
groups.
Copyright 2012. Anthony Mok. All Rights Reserved.

7. Applying Step 3: Sort the Ideas into the
‘Adoption-Diffusion’ Matric
Four Strategies
By mapping the ‘Speed of Adoption’ onto the
A B
‘Speed of Diffusion’, we can create four
approaches to manage the ideas:
Quadrant
•A – ‘Develop Idea Further’. Move ideas that fall
D C into this box into the next Matric
•B – ‘Consider Only If You Can Influence
Rollout’ & D – ‘Consider Only If You Can
Influence Buy-in’. Ideas falling into these two
boxes may be considered if you have absolute
power over how the ideas are implemented or
over how stakeholders are to adopt them
•C – ‘Find Another Idea’. Drop these ideas
entirely since they are too challenging
Copyright 2012. Anthony Mok. All Rights Reserved.

8. Applying Step 4: Sort the Ideas Placed in the ‘Develop
Idea Further’ Quadrant of the ‘Adoption-Diffusion’ Matric
into the ‘Buildable-Affordable’ Matric
Definitions
‘Affordable’ suggests
that the new idea or
innovation can be
implemented within
your financial means
‘Buildable’ suggests
that you possess the
competencies to create
the new idea or
innovation
Copyright 2012. Anthony Mok. All Rights Reserved.

9. Applying Step 4: Sort the Ideas Placed in the ‘Develop
Idea Further’ Quadrant of the ‘Adoption-Diffusion’ Matric
into the ‘Buildable-Affordable’ Matric
Four Strategies
By mapping the ‘Buildable’ onto the ‘Affordable’,
we can create four approaches to manage
A B
ideas that come from the previous matric:
Quadrant
•A – ‘Prototype’. These ideas are suitable for
creating quick-wins
D C
•B – ‘Outsource’ . Since you do not have the
competencies, consider paying a 3rd party to
build the new ideas for you
•C – ‘Drop’. Drop these ideas entirely since they
are too challenging
•D – ‘Refine’. As long as there is a way to make
these ideas affordable to build , they should not
be discarded
Copyright 2012. Anthony Mok. All Rights Reserved.

10. Series
Copyright 2012. Anthony Mok. All Rights Reserved.