Pembridge was founded in 2001 to help owner-managers of creative businesses build and realize value in their businesses. They have helped raise and invest over $50 million across 50 current engagements in the creative industries, primarily in the UK, Singapore, and Netherlands. The document discusses the nature of "ideas businesses", the early growth stages of businesses including building a team and operational plans, attracting investors as businesses mature, and tips for eventually exiting the business.

1. [email_address] www.pembridge.net www.pembrideasia.com Hugh Mason Partner, Pembridge Partners LLP (UK) Director, Pembridge Asia Pte Ltd (Singapore) Building Businesses from Ideas

2. Pembridge Founded 2001 to help owner-managers of creative businesses to build and release value in their businesses. We help someone become a millionaire every 4-8 weeks. In total: five partners + eight staff + 20 regional associates. People who have ‘been there before’ in Music, marketing services, TV, Film, Design … US$ 50m+ raised/invested , 50 current engagements across Creative Industries Active in Singapore, UK, Netherlands 1,800+ companies engaged

4. Part 1 ‘Ideas’ businesses

5. Fuelling the ‘Knowledge Economy’ Science $ Products & Services Culture Research Innovation Creative Industry Art Technical IP Aesthetic IP

6. The right vehicle for the journey

7. Businesses: vehicles for ambition Urge 1: Do great work Cultural Wealth Work focus Urge 2: Build a better world Social Wealth Workplace focus Urge 3: Make money Economic Wealth Market focus Perhaps 5% of SMEs

8. Part 2 The Early Years

9. Most businesses don’t grow The number of businesses in the larger turnover bands falls rapidly Turnover => Number of Firms =>

10. The challenge of growth Most small businesses scratch a living down here This is where the good stuff is In between there is an uncomfortable journey

11. Maturity High Medium Low Micro Small Medium Large Size One model of business growth Clubs Level 2 Artisans Level 1 Freelancers / pre-start-up Level 0 Value Growers Level 4 Value Creators Level 3 Acquirers Level 6 Value Realisors Level 5 Public Companies Level 7

14. Operational process: a sales funnel There needs to be a steady stream of possibilities coming down the funnel to ensure that production resources are kept busy. That often means concentrating most on sales when the delivery team are busy!

15. Part 3 Coming of Age

18. Inside the investor’s head risk reward

20. Maturity High Medium Low Micro Small Medium Large Size Financing the stages of growth Clubs Level 2 Artisans Level 1 Freelancers / pre-start-up Level 0 Value Growers Level 4 Value Creators Level 3 Acquirers Level 6 Value Realisors Level 5 Public Companies Level 7 Company Valuation Time Risk FFF Self / Debt/ SFLG Angels VCs Stock Mkt

22. [email_address] www.pembridge.net www.pembrideasia.com Hugh Mason Partner, Pembridge Partners LLP (UK) Director, Pembridge Asia Pte Ltd (Singapore) Building Businesses from Ideas