The Future is Now: Engage users anywhere, anytime, any place with emerging technologies Chanitra Bishop & Courtney Greene | Indiana Library Federation 2011 Conference | November 14, 2011

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4. mobile
QR
codes IM/text
blogs ref
Faceboo
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Twitte
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7. TOOLBOX ‘O TIPS: SOCIAL MEDIA
1. Make yourself recognizable.
Use your organization's
logo
2. Take advantage of the medium.
Ask questions, share pics, offer virtual programs, reply online
3. Link your profiles.
Connect Twitter, Facebook &
YouTube
4. Be a part of the community.
Make your posts relevant, not all library
content
5. Remember posts should reflect face to face interactions.
Maybe positive or
negative
More tips & such:
Laura Solomon, Doing Social Media So It Matters, 2011.

8. A FEW MORE THINGS TO CONSIDER:
SOCIAL MEDIA
1. Do you have information to share?
You should have unique interesting
content
2. Can you maintain your presence?
You have to post to connect with
others
3. Is your audience there?
Go where your users
are

10. TOOLBOX ‘O TIPS: FOURSQUARE
1. Monitor your library’s presence.
Claim your venue, check in periodically
2. Content is user generated.
Any public location can added, users add tips
3. Provide tips.
How to use the library services, new library programs
4. There are badges. It’s a game.
Have a contest, market library services
5. Be creative.
Create a virtual tour, highlight a new
area
More tips & such:
How to: Start Marketing on Foursquare
http://mashable.com/2011/04/27/how-to-foursquare/

12. TOOLBOX ‘O TIPS: FACEBOOK
1. Make your posts interesting!
Include pics, descriptions, videos
2. Be active!
Respond to posts; comment on
comments
3. Connect.
“Like" & post on other Facebook pages
4. Check-in
Allow users to check-in to the library
5. Get a Facebook URL.
www.facebook.com/libraryname
More tips & such:
Laura Solomon, Doing Social Media So It Matters, 2011.

14. TOOLBOX ‘O TIPS: TWITTER
1. Connect with your community.
Follow your followers & others in your
community
2. Less is more.
Keep it short, easy to read & retweet
3. Apps are your friend.
Manage your accounts with Hootsuite,
Tweetdeck
4. Retweet, Mention & Hashtag – Oh my!
Use Twitter to start a conversation
5. Customize your background.
Make a background that reflects the libraries
More tips & such:
Laura Solomon, Doing Social Media So It Matters, 2011.

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16. TOOLBOX ‘O TIPS: IM/TEXT REFERENCE
1. It’s not different.
Librarians: our name, reference: our game.
2. It’s totally different.
Short bursts … curious abbreviations … anything but instant
3. Know thyself. And thy colleagues. …
The desk is not the optimum place to master the logistics.
4. Confidence!
Embrace your expertise! Be you!
5. You don’t have to be everywhere – just right place, right
time.
Be consistent. Pair with other technologies to tailor to the
need.
More tips & such:
M. Kathleen Kern, Virtual Reference Best Practices, 2009.

18. TOOLBOX ‘O TIPS: QR CODES
1. Metrics are important.
Use bit.ly or another service to track your codes
2. Size and background matters.
Size and background can make code difficult to use
3. Keep information in code to a minimum.
More information makes the code harder to scan
4. Provide instructions.
Everyone doesn’t how to use them
5.Check ‘em before you use ‘em
Make sure your codes work

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20. TOOLBOX ‘O TIPS: BLOGGING
1. Every message its format.
It’s a blog, not a tweet. Also: it’s a blog, not a novel.
2. Your blog should have a strict dress code.
That’s right. Strictly business casual! Think
professional, not stuffy.
3. Model good behavior & share the love.
Positive connections! Attribute, link, solicit guest
4. Reduce, reuse, recycle.
posts, praise.
5. Above all, don’t be boring.
Where can you repost & publicize content … without being a
drag?
It’s a blog, not a blah-g.
More tips & such:
Connie Crosby, Effective Blogging for Libraries, 2010.

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22. TOOLBOX ‘O TIPS: MOBILE
1. Your site is already part of the mobile web.
Score! Right? Right?!
2. Are you part of the mobile web yourself?
Recommended: a bold plunge. Or even a tiny plunge.
3. Work smart, not hard.
Make use of all the cash & talent others have poured in
already.
4. Start small.
5. Think big …always room to expand – once you’ve begun.
There’s yet pocket-sized.
Good things, small packages: ask, dream, brainstorm, risk!
More tips & such:
[Er, this is awkward. But I actually co-authored a book.]
Courtney Greene, Missy Roser & Beth Ruane.
The Anywhere Library: A Primer for the Mobile Web, 2010.

25. STORIES + MATH = ♥
1. Good news: the hard part is already done.
Once you know the what/why, the how is much easier.
2. It’s (mostly) automagical!
A little setup at the beginning & machines can do quite a lot .
3. Stats give you the heebie jeebies?
Don’t sweat it. A few basic measures you can explain & you’re set.
4. Tell your story.
People & real life examples illustrate & contextualize numbers.
5. Make it pretty.
A tidy, professional report will benefit you & make pitching it
easier.

26. TRACKING ACTIVITY
bit.ly TweetDeck
https://bitly.com/eHjsQD+
https://bitly.com/lita2011iub+
https://bitly.com/nCyfam+
Hoot Suite

27. Google Analytics

29. Facebook

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