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Components of a Service Catalog

September 2012
Information Education Technology




First Impressions
Information Education Technology


             Sharp, Vibrant Icons




Like this:               Not this::
Information Education Technology


             Nice, Even Spacing
Like this:           Not this:




                                          Underlining
                                         clutters page
Information Education Technology


           Layout Consistency
• Users can toggle between pages without re-orienting




  Same headings used
   from page to page
        (in red)
Information Education Technology


       Effective Visual Cues


Like this:                   Not this:




Both serve the same purpose.
But only one really sells the service.
Information Education Technology


Good & Bad Visual Cues

                   • Strategic color
                     accent




                   • Too much prose
                   • No visual priority
Information Education Technology




The Mechanics
Information Education Technology


     Live Support = RELIEF

Human tech support
   is powerful:




  Make sure
  it’s visible.
Information Education Technology


          Support the Lazy
          Too lazy to do the research?



                     • “Find Answers” box

                     • Lets you submit questions




Don’t need to dig around for it: it’s on every page!
Information Education Technology


              Cut to the Chase

      • Use bullets when you can




      • Content digestibility

Content                              Color = Visual
Divider                            Highlights Emphasis
Information Education Technology



                      the Urgent

Distinct
coloring




                            Prominent icon
Information Education Technology


      Interaction Categories

• Identity-based
   • Show me services for my target group



                Tailored
               to various
                 clients




• Integrates users
Information Education Technology


           Interaction Categories

                 Need based (categories)




Identity
 based
Information Education Technology


      Show Me Supplements

• Related services expand search potential
• Good for browsers




                   Supports interest-based
                     interaction category
Information Education Technology


    Too Much Tech Talk


• Avoid technical jargon


                            ?

?
            Including terms like hack
             or theft would be more
                “dummy-friendly”
Information Education Technology


     Hiding Good Stuff

This is gold for
 emergencies:




Too bad it’s so
 hard to find:
Information Education Technology


                 Buried Links




Important link
 embedded in
 block of text
Information Education Technology


           Too Much Going On




• 3 panels of
  links/info can
  overwhelm
Information Education Technology


Glitched Searches

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Components of a Service Catalog

Editor's Notes

  1. http://www.cites.illinois.edu/services_and_infohttp://www.it.cornell.edu/services/
  2. http://itservices.stanford.edu/service/googleapps/emailcalendar
  3. http://www.cites.illinois.edu/helpjump.htmlhttp://itservices.stanford.edu/
  4. https://ucsf.service-now.com/ess/home.do
  5. http://itservices.stanford.edu/service/accounts
  6. http://it.emory.edu/catalog/voice_mail-unified_messaging/
  7. http://its.ucsc.edu/security/something-wrong.htmlhttp://its.ucsc.edu/security/index.html
  8. http://depts.washington.edu/uwtscat/http://uits.arizona.edu/services_catalog
  9. http://it.emory.edu/catalog/index.html
  10. http://www.it.cornell.edu/services/webdesign/
  11. http://it.ucsf.edu/services
  12. http://www.it.cornell.edu/catc/cms/support/index.cfmhttp://www.it.cornell.edu/services/
  13. http://it.ucsf.edu/how_do/request-drupal-site
  14. http://www.cites.illinois.edu/computermanagement/index.html
  15. http://it.ucsf.edu/search/apachesolr_search/anti-virushttp://it.ucsf.edu/search/apachesolr_search/want-virus