5. Information Education Technology
Layout Consistency
• Users can toggle between pages without re-orienting
Same headings used
from page to page
(in red)
6. Information Education Technology
Effective Visual Cues
Like this: Not this:
Both serve the same purpose.
But only one really sells the service.
10. Information Education Technology
Support the Lazy
Too lazy to do the research?
• “Find Answers” box
• Lets you submit questions
Don’t need to dig around for it: it’s on every page!
11. Information Education Technology
Cut to the Chase
• Use bullets when you can
• Content digestibility
Content Color = Visual
Divider Highlights Emphasis
13. Information Education Technology
Interaction Categories
• Identity-based
• Show me services for my target group
Tailored
to various
clients
• Integrates users
15. Information Education Technology
Show Me Supplements
• Related services expand search potential
• Good for browsers
Supports interest-based
interaction category
16. Information Education Technology
Too Much Tech Talk
• Avoid technical jargon
?
?
Including terms like hack
or theft would be more
“dummy-friendly”