5. todays solutions will have to extend
----------------------------------------------
----------------------------------------------
beyond
government
beyond
MONEY
beyond
RESOURCES
TO SOLVE 21ST CENTURY CHALLANGES
14. To provide over 60’s with an open
platform to get involved in
community projects.
and provide the community sponsor a
chance to give back to the community
through corporate responsablity.
40. routes to market
Touch point 1- through the post
Touch point 2 - the website
Touch point 3 - low level engagement
Word of mouth
Through existing services e.g U3A, Silver
Surfers Groups
Through the community sponsor
42. letter
Touchpoint 1 - Letter
Beta Testing - 500
Leaflet
£350 - 35p each
Letters
£500 - 50p each
Stickers
£50 - 5p each
Overall cost = 90p
Full Production -
10, 000
Leaflet
£1,000 - 10p each
Letters
£2,200 - 22p each
Stickers
£120 - 1.2p each
Overall cost = 33.2p
Cost to send
letter out
24p to send 1, 000
23p to send 10, 000
Although the packaging is
not standard mail size it only
costs 0.5p extra. The
interactiveness makes up
for the extra cost.
(Royal Mail)
43. web and low level
Website
To get the website coded
it would cost around £15k
the reason for such cost is
the high ux architecture.
Once completed the up keep
would be kept at £300 pound
a month.
Low Level
Engagement
Beta Testing - 10
houses - 5,000 flyers
Flyers
£160 - 3.2p each
Houses
£50 - £5 each
Overall cost = £210
Full Production-
100 houses -
50, 000 flyers
Flyers
£700 - 1.4p each
Houses
£2,000 - £2 each
Overall cost = £2,700
44. co-create & full cost
Co-Creation Pack
Beta Testing -
100 packs -
310 cards
Cards
£77 - 24p each
Packs
£150 - £1.50 each
Overall cost = £227
Full Production -
1000 packs -
3100 cards
Cards
£115 - 3.7p each
Packs
£1300 - £1.30 each
Overall cost = £1415
Overall Beta
Testing Cost
900+15,000+210+227 = 16 337
Price per person= £32.67
Overall Full
Production Cost
3320+15,000+2700+1415
= 22 435
Price per person=£2.24
46. I think the concept is a great idea, I
wouldn’t originally use something
like this but it looks like I would be
able to see what my return would be.
renee (78) - user
47. great idea to solve complex
issues. I would use it!
linda (65) - user
48. “You really have engaged the older generation
in a way which is suited to them, this was really
lacking before.”
“Work on data needs to be developed both securi-
ty wise and how money is going to be transferred
securely. But apart from that, great work. I hope
this gets put out there, its really needed.”
Mark Poarch - brace (charity)
49. “Interesting ideas… fits in with the range of
activities the university supports.”
“I’ll help you push the ideas up through
the university.”
John Lanham uwe
50. “Great idea, current and applicable.
It really helps the older generation
and the community.”
“Hsbc haven’t supported anything
like this before, but I see no reason
why they couldn’t.”
bRYAN wilkins hsbc
