63. Reader
don’t
Read!!
Jakob Nielsen (2008)
On the average Web page, users have time to read at
most 28% of the words during an average visit;
20% is more likely.
66. Jan
Chipchase
Jan Chipchase
Principal Researcher at
Mobile HCI Group of Nokia
Research
has a Master degree of
User Interface Design in UK
has a Blog
http://www.janchipchase.co
m/
is living and working in
Tokyo
67. Jan
Chipchase
Working
50% of my time is on field study
related activities
and 50% is on concept development.
68. Jan
Chipchase
Photos: Selection of field research photos: Jan Chipchase: Tehran, Tokyo, skies over Tibet, Ji Lin City in China, New Delhi, New York City, Indri Tulusan:
Indonesia, 2004 – 2007.
69. Jan
Chipchase
Field teams
concept/industrial designers,
psychologists,
usability experts,
sociologists,
and ethnographers
70. Jan
Chipchase
Methodology
observational techniques (observations,
shadowing, diaries, logging) to
interactive techniques (in-depth or ad-
hoc interviews, walk-throughs, role play)
engage participants in the design
process