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THE CHANGING APPROACH TO PERSONAL SELLING
The Evolution of Personal Selling ,[object Object],1950’s 1970’s 1980’s` 1990’s Marketing era X X X X Consultative Selling Era X X X Strategic Selling Era X X Partnering Era X
Why Personal Selling Has Evolved ,[object Object],[object Object],[object Object],[object Object]
A Shift in Emphasis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Era ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Consultative Era ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Strategic Era ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Partnering Era ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Strategic/Consultative Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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The evolution of personal selling 1950 to present