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IN SINGAPORE, ALMOST A THIRD OF ONLINE SHOPPERS WERE LIKELY
TO PROMOTE A PRODUCT OR BRAND ON SOCIAL MEDIA IF THEY
WERE SATISFIED WITH THE PURCHASE
SINGAPORE: BREAKDOWN OF LIKELIHOOD OF PROMOTING A BRAND/PRODUCT ON SOCIAL MEDIA WHEN
SATISFIED WITH THE PURCHASE, IN % OF ONLINE SHOPPERS, OCTOBER 2014
Survey: based on a survey of over 5,200 online shoppers conducted in several countries,
including Singapore
Source: UPS and ComScore cited by Marketing Interactive, March 2015; taken from
“Singapore B2C E-Commerce Market 2015” by yStats.com
LIKELY TO
PROMOTE
NEUTRAL
NOT LIKELY
TO PROMOTE
32%
58%
10%

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Infographic: Singapore B2C E-Commerce Market 2015

  • 1. IN SINGAPORE, ALMOST A THIRD OF ONLINE SHOPPERS WERE LIKELY TO PROMOTE A PRODUCT OR BRAND ON SOCIAL MEDIA IF THEY WERE SATISFIED WITH THE PURCHASE SINGAPORE: BREAKDOWN OF LIKELIHOOD OF PROMOTING A BRAND/PRODUCT ON SOCIAL MEDIA WHEN SATISFIED WITH THE PURCHASE, IN % OF ONLINE SHOPPERS, OCTOBER 2014 Survey: based on a survey of over 5,200 online shoppers conducted in several countries, including Singapore Source: UPS and ComScore cited by Marketing Interactive, March 2015; taken from “Singapore B2C E-Commerce Market 2015” by yStats.com LIKELY TO PROMOTE NEUTRAL NOT LIKELY TO PROMOTE 32% 58% 10%