1. Engaging Consumers in Their
Wellness
September, 2011
Proprietary information of PulseTracer, Incorporated.
Do not photocopy or distribute this document.

2. Wellness made simple and social
Engaging Consumers in Their Wellness
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

3. Wellness made simple and social
Engaging Consumers in Their Wellness
• Continuous, passively collected data
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

4. Wellness made simple and social
Engaging Consumers in Their Wellness
• Continuous, passively collected data
• Metrics with consumer meaning
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

5. Wellness made simple and social
Engaging Consumers in Their Wellness
• Continuous, passively collected data
• Metrics with consumer meaning
• Deep enough to be insightful
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

6. Wellness made simple and social
Engaging Consumers in Their Wellness
• Continuous, passively collected data
• Metrics with consumer meaning
• Deep enough to be insightful
• Engaging, on-going experience
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

7. Wellness made simple and social
Engaging Consumers in Their Wellness
• Continuous, passively collected data
• Metrics with consumer meaning
• Deep enough to be insightful
• Engaging, on-going experience
• Extensible to other apps, partners
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 2

8. Wellness made simple and social
Passive Collection of Physiologic Data
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9. Wellness made simple and social
Passive Collection of Physiologic Data
3D Accelerometer
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10. Wellness made simple and social
Passive Collection of Physiologic Data
3D Accelerometer
Temperature Readings
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

11. Wellness made simple and social
Passive Collection of Physiologic Data
3D Accelerometer
Temperature Readings
Galvanic Skin Response
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

12. Wellness made simple and social
Passive Collection of Physiologic Data
3D Accelerometer
Temperature Readings
Galvanic Skin Response
Optical Blood Flow Sensor
Emitter shines light and sensor “sees” inside the underlying vascular structure,
using precisely calibrated wavelengths to target blood flow
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 3

13. Wellness made simple and social
Continuous, Engaging Consumer Experience
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

14. Wellness made simple and social
Continuous, Engaging Consumer Experience
1 Wear
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

15. Wellness made simple and social
Continuous, Engaging Consumer Experience
1 Wear 2 Sync
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

16. Wellness made simple and social
Continuous, Engaging Consumer Experience
1 Wear 2 Sync
3 Learn
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

17. Wellness made simple and social
Continuous, Engaging Consumer Experience
1 Wear 2 Sync
4 Share 3 Learn
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 4

18. Wellness made simple and social
Broader Platform & Partnership Strategy
Basis-branded Devices
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

19. Wellness made simple and social
Broader Platform & Partnership Strategy
Basis-branded Devices
Co-Branded Paths
Strategic relationships with partner
brands on hardware with connection
to Basis service
3rd Party Devices
Fitness Apparel
Cause & Affinity Brands
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

20. Wellness made simple and social
Broader Platform & Partnership Strategy
Basis-branded Devices
Co-Branded Paths
i
Strategic relationships with partner
brands on hardware with connection
to Basis service
PLATFORM
3rd Party Devices
Fitness Apparel
Cause & Affinity Brands
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

21. Wellness made simple and social
Broader Platform & Partnership Strategy
Basis-branded Devices MyBasis.com
Co-Branded Paths
i
Strategic relationships with partner
brands on hardware with connection
to Basis service
PLATFORM
3rd Party Devices
Fitness Apparel
Cause & Affinity Brands
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

22. Wellness made simple and social
Broader Platform & Partnership Strategy
Basis-branded Devices MyBasis.com
Co-Branded Paths
i
Strategic relationships with partner
brands on hardware with connection
to Basis service Consumer Apps
PLATFORM Open API for 3rd party App developers
3rd Party Devices
Fitness Apparel
Cause & Affinity Brands
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5

23. Wellness made simple and social
Broader Platform & Partnership Strategy
Basis-branded Devices MyBasis.com
Co-Branded Paths
i
Strategic relationships with partner
brands on hardware with connection
to Basis service Consumer Apps
PLATFORM Open API for 3rd party App developers
3rd Party Devices
Healthcare / Medtech Apps
Fitness Apparel Remote healthcare
Insurance pricing / offers
Employer health incentives
Retirement homes
Pharmaceutical testing
Cause & Affinity Brands Research
Proprietary information of PulseTracer, Incorporated — Do not photocopy or distribute this document. 5