Did you know that design methods can be used to social problems, not just to create beautiful campaign and functional products? Slide through what we in InWithForward have learned in blending design methods and social science in the social context, with people in their homes, staff workers in social service and government agencies. This slide deck also touched on designing social welfare for a context like Indonesia. The question that we ask ourselves is: how would it look like if we bring this method to a developing country like Indonesia? Is it ready for a social welfare system that looks more like a trampoline and less like a safety net.

1. towards flourishing lives
and flourishing systems
Using social
science and design
methods for social
change
muryani kasdani
@inwithforward
@muryanikasdani

2. Joining InWithForward...
Sarah
Schulman
Muryani
Kasdani
Jonas Piet Satsuko
VanAntwerp
Social Policy Service Design BusinessService Design

3. Dwayne,
age 44

4. Has a key to an apartment,
but continues living on the
streets.

5. “…cause I am bored, I
wanna see the same actions
happening every day, it
fascinates me…”

6. Question:
Who sets good outcomes?

7. Question:
How do we transition
our social safety nets
into trampolines?

8. We re-make & un-make
social services.

9. NL
UK
AU
HomelessSMS developed at TACSI (2010-2012)
developed at participle
(2008-2010)
CA
#disability
#homelessness
#youth
#addiction
#family
#domestic violence
HomelessSMS
A mixed track record:

10. We spend time in context,
on the margins.

11. We flip the order.
from: to:
experts
policies
people people
ideas
policy

12. experts
policies
people
Top-down:

13. people
ideas
policy
Bottom-up:

14. Mark
Katie
& kids
Letitia
We measure what is
meaningful change, for whom.
Raul
Janya

15. Question:
How do we create solutions
when people don’t know what
they don’t know?

16. A new computer centre.

17. A new computer centre.
... but no one came.

18. Question:
Without exposure to different
possibilities - how can you
know what you want or need?

19. Social science + design:
What is user-centred design?

20. Designers have to understand context

21. Designers bring ideas to life. To make
products that are usable and feasible

22. chapter 3:
London (UK)
February 8th, 2008Design can be applied to social problems
— not just posters & toasters

23. In Spring 2014, we moved into a social
housing complex
Our partnership in Vancouver, CA

24. We got to know 50
local residents.

25. We found that people weren’t
isolated in the traditional
sense.
They were isolated from
novelty and ongoing learning.

26. Mark
“I just want to make
something new…”

27. a new service delivery
model for day programs
in the disability sector
an interagency social
R&D space within
disability agencies
What is coming out:
we partner up with 3 largest disability agencies in British Columbia:

28. KUDOZ
100s of splendid
learning experiences
Kudoz: a catalogue of
learning experiences
Someone in the community can share their
passion for as little as 1hr/ month with
somebody with intellectual disability

29. We recruit passionate
people in the community.

30. Kudoz
We build a catalogue

31. sign up choose a
badge
go on an
experience reflect
How Kudoz works…
earn a
badge

32. Anthony learns how to drum on
any surface with Francis.

33. Ben goes to Reflection
Cafe to reflect on what
he learns

34. Hosts and Kudoers get
recognized for learning
through a badge

35. 6 months of prototyping:
testing tweaking, reshaping....
value
propositions tools
interactions
roles

36. Social Policy Service
Design
Business
Education
Anthropology
Our team has grown…
Community
Outreach
Management
Service Design
Interaction
Design
Industrial
Design
Product
Design

37. Behind it all: partnership.
3 largest service providers
75 million turnover
1200 staff

38. Change
Mechanisms
Design teams
+
+
Invested
Partners
Social
change ?}

39. From Canada to Indonesia…

40. Social welfare systems…
Indonesia
0.5% of GDP
The Philippines
1% of GDP
Brazil and India
1.4% and 2.2% of GDP respectively.

41. What it looks like…

42. Raskin.
Subsidized rice program for poor families.
10 kg of rice = Rp1,000 per kg

43. Low effectiveness:
- the distribution
- lack of program socialization & transparency
- inaccurate targeting
- frequency of rice received by beneficiaries
- high cost of program management
- ineffective monitoring, evaluation, and complaint
mechanism.
The issues faced are actually similar each year

44. Innovation in education system. But not
yet systemic. Only change the supply of
teachers. Innovation outside of the
governmental system.

45. What will it look like?
If government starts small, works
with users, in an iterative
prototyping process: testing,
tweaking, shaping?

46. Change
Mechanisms
Design teams
+
+
Invested
Partners
Social
change ?}

47. www.inwithforward.com
Muryani Kasdani
muryani@inwithforward.com
@inwithforward
@muryanikasdani
www.kudoz.ca
Let’s have a chat!