Yan Ling Tan

Singapore Singapore

User Experience Research, Design & Strategy

Design

6 years experience in hands-on UX research and Design Strategy for digital products (websites, intranets, apps) and service experience. I enjoy the process of designing for people - by understanding user needs and motivations and creating solutions that improve people's lives! Specialities: 1) UX RESEARCH & DESIGN STRATEGY Conducting user interviews and ethnographic studies, customer journey mapping, observational studies, user analytics, IA tree testing, wireframing and prototyping, usability testing Facilitating co-design workshops and presenting UX strategy to senior management and business teams 2) UX PROJECT EXECUTION: UX project delivery, design and content planning for Desi...