65% of American adults now use social networking sites, up from only 7% in 2005. Facebook is the most popular social network, with 71% of online adults using it. Other major social networks include Twitter, Instagram, Pinterest, and LinkedIn. Research shows that Facebook users are more politically engaged and trusting than non-users, and the platform helps revive dormant friendships. However, users are more likely to receive likes and friend requests than to initiate them themselves.

1. Social Media Era
The Art of Social Media (https://www.flickr.com/photos/mkhmarketing/8468788107 )
BY: mkhmarketing (CC BY 2.0)

2. Data from: Perrin 2015, p.4
• ~ 65% American
adults use social
networking sites
- 68% Female,
- 62% Male

3. Pew Internet Project’s research in September 2014
0%
10%
20%
30%
40%
50%
60%
70%
80%
Facebook Twitter Instagram Pinterest linkedIn
The Social Media of Online Adults use
Online Adults
Data From:Pew Research Center 2013
Facebook favicon logo
(https://commons.wikimedia.org/wiki/Category
:Facebook#/media/File:F_icon.svg
By: FaceBook (Public Domain)
Twitter Logo (https://pixabay.com/zh/twitter-%E6%8E%A8-twitter-
%E7%9A%84%E9%B8%9F-%E7%A4%BE%E4%BA%A4%E7%BD%91%E7%BB%9C-
%E4%BA%92%E8%81%94%E7%BD%91-%E9%80%9A%E8%AE%AF-312464/)
By Twitter (Public Domain)
Instagram-logo (https://www.flickr.com/photos/jamoutinho/7448717958)
By Instagram (CC BY 2.0)
Pinterest Shiny Icon (https://commons.wikimedia.org/wiki/File:Pinterest_Shiny_Icon.svg)
By: Pinterest (CC0 1.0)
LinkedIn icon
https://www.google.com.au/search?site=imghp&tbm=isch&q=LinkedIn&tbs=sur:f
mc&gws_rd=cr&ei=tskYV8XTLIuojwPk8paIDg#gws_rd=cr&imgrc=Q8oxZ2UeXtxIbM
%3A )
By: LinkedIn (CCCC BY 2.0)

4. Facebook users
• Trusting > others
• > close relationships
• The most support
• Politically engaged > most people
• revives “dormant” relationships
“40% of Facebook users in our sample made a friend request, but 63% received at
least one request
Users in our sample pressed the like button next to friends’ content an average of
14 times, but had their content “liked” an average of 20 times
Users sent 9 personal messages, but received 12
12% of users tagged a friend in a photo, but 35% were themselves tagged in a
photo”
Research Center 2013

5. Reference List
• Perrin, A 2015, ‘Social Media Usage: 2005-2015 65% of adults now
use social networking sites – a nearly tenfold jump in the past decade’
Reading Online, p.4, retrieved 20 April
2016, http://www.pewinternet.org/files/2015/10/PI_2015-10-
08_Social-Networking-Usage-2005-2015_FINAL.pdf
• Pew Research Center 2013, ‘Social Networking Face Sheet’, Pew
Research Center , retrieved 20 April 2016,
http://www.pewinternet.org/fact-sheets/social-networking-fact-
sheet/