Agency Family Trees 2014 World's 20 largest agency networks (estimated 2013 worldwide revenue) AdAge April 28, 2014

1. WANT TO EXPAND YOUR INTELLIGENCE?
WORLD’S FIVE LARGEST
AGENCY COMPANIES
Key networks and agencies shown with estimated 2013 worldwide revenue.
GLOBAL NETWORKS
YOUNG & RUBICAM
GROUP $3.59 B
Y&R $1.69 B
LEAD AGENCY AND NETWORK
VML $213 M
DIGITAL AGENCY
Landor Associates $149 M
BRANDING CONSULTANCY
Taxi $53 M
TORONTO-BASED AD AGENCY
Bravo Group $32 M
HISPANIC/MULTICULTURAL AD AGENCY
Iconmobile $22 M
MOBILE AGENCY. WPP OWNS 51%
Wunderman $1.13 B
YOUNG & RUBICAM GROUP’S
MARKETING-SERVICES NETWORK
Blast Radius $91 M
DIGITAL AGENCY.
PART OF WUNDERMAN
RTC $36 M
DIRECT-MARKETING AGENCY.
PART OF WUNDERMAN
Burson-Marsteller $466 M
PR-AGENCY NETWORK. INCLUDES PROOF
Proof Integrated Communications $15 M
AD AGENCY.
PART OF BURSON-MARSTELLER
Sudler & Hennessey $157 M
HEALTH-CARE AGENCY NETWORK.
INCLUDES SENTRIX
Cohn & Wolfe $150 M
PR-AGENCY NETWORK
OGILVY & MATHER $2.30 B
Ogilvy & Mather Advertising $1.05 B
LEAD AGENCY AND NETWORK
OgilvyOne Worldwide $554 M
MARKETING-SERVICES AGENCY
Ogilvy Public Relations $296 M
PR AGENCY
Ogilvy CommonHealth Worldwide $213 M
HEALTH-CARE AGENCY
Neo@Ogilvy $112 M
DIGITAL-MEDIA AGENCY
Bates CHI & Partners $71 M
JOINT VENTURE OF WPP AND CHI & PARTNERS
Memac Ogilvy & Mather $70 M
MIDDLE EASTERN AND NORTH AFRICAN NETWORK
J. WALTER THOMPSON CO. $1.40 B
J. Walter Thompson Co. $1.28 B
LEAD AGENCY AND NETWORK
JWT Inside $40 M
RECRUITMENT-MARKETING AGENCY
Digitaria $34 M
DIGITAL AGENCY
Lunchbox $28 M
SHOPPER-MARKETING AGENCY
HeathWallace $13 M
U.K.-BASED WEB-DESIGN FIRM
GREY GROUP $842 M
Grey $708 M
LEAD AGENCY AND NETWORK
GHG $109 M
HEALTH-CARE AGENCY
Wing $15 M
HISPANIC AD AGENCY
WPP DIGITAL $502 M
Possible $207 M
DIGITAL AGENCY AND NETWORK
Hogarth Worldwide $115 M
ADVERTISING-PRODUCTION COMPANY
Salmon $60 M
DIGITAL UNIT
Rockfish $36 M
DIGITAL AGENCY
F.biz $34 M
DIGITAL AGENCY
Blue State Digital $30 M
DIGITAL AGENCY
UNITED NETWORK $82 M
Berlin Cameron United $18 M
AD AGENCY
Cole & Weber United $10 M
AD AGENCY
MEDIA
GROUPM $3.47 B
Mindshare Worldwide $1.04 B
MEDIA-AGENCY NETWORK
MediaCom $1.02 B
MEDIA-AGENCY NETWORK
MEC $848 M
MEDIA-AGENCY NETWORK
Maxus $323 M
MEDIA-AGENCY NETWORK
Quisma $34 M
MUNICH-BASED SEARCH-MARKETING AGENCY
Xaxis NA
DIGITAL-MEDIA PLATFORM
Midas Exchange NA
CORPORATE-TRADING/BARTER UNIT
M80 NA
SOCIAL-MEDIA AGENCY
TENTHAVENUE $274 M
Kinetic $215 M
OUT-OF-HOME MEDIA AGENCY
Spafax $30 M
BRANDED-CONTENT AND PRODUCTION SERVICES
Forward Worldwide $11 M
CONTENT-MARKETING AGENCY
Joule $10 M
MOBILE-MARKETING AGENCY
OTHER WPP UNITS
AKQA $256 M
DIGITAL AGENCY
Bottle Rocket $17 M
MOBILE-APP DEVELOPER
Brand Union $93 M
BRANDING CONSULTANCY
Commarco Holding $206 M
GERMAN-BASED AGENCY NETWORK
Data Investment Management $3.99 B
MARKET-RESEARCH GROUP. INCLUDES KANTAR
EffectiveUI $20 M
DIGITAL AGENCY
Fitch $56 M
BRANDING CONSULTANCY
Geometry Global $533 M
MARKETING-SERVICES NETWORK
GIIR $104 M
SOUTH KOREAN AGENCY GROUP 29.9% OWNED BY WPP
Glover Park Group $62 M
PUBLIC-AFFAIRS AGENCY
HighCo $95 M
FRENCH MARKETING-SERVICES FIRM. WPP OWNS 34.1%
Hill&Knowlton Strategies $390 M
PR-AGENCY NETWORK
RLM Finsbury $81 M
PR AGENCY
GLOBAL NETWORKS
DENTSU (JAPAN) $2.98 B
Dentsu $2.24 B
LEAD AGENCY AND NETWORK
DENTSU AEGIS NETWORK $2.80 B
1. Estimated pro forma revenue including media agencies
(Carat, Posterscope, Vizeum)
Carat $1.06 B
MEDIA-AGENCY NETWORK
Isobar $381 M
DIGITAL AGENCY AND NETWORK
McGarryBowen $235 M
AD AGENCY
iProspect $193 M
SEARCH-MARKETING AGENCY
Vizeum $174 M
MEDIA-AGENCY NETWORK
Mitchell & Partners $147 M
AUSTRALIAN AGENCY GROUP
360i $138 M
DIGITAL AGENCY
Posterscope $101 M
OUT-OF-HOME MEDIA AGENCY
Team Epic $35 M
SPORTS- AND ENTERTAINMENT-MARKETING AGENCY
Firstborn $27 M
DIGITAL AGENCY
Mitchell Communications Group $15 M
PR AGENCY
ICUC $13 M
SOCIAL-MEDIA MONITORING AGENCY
Attik $9 M
AD AGENCY
Copernicus Marketing
Consulting & Research $6 M
MARKETING CONSULTANCY
Dentsu Inc. bought Aegis Group in March 2013.
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About this poster: Produced as part of Agency Report 2014 by
Ad Age DataCenter. Published April 28, 2014. Order Agency Issue (including
Agency Family Trees 2014 poster): customerservice@adage.com.
Poster lists 2013 revenue for key agency networks and agencies (advertising,
marketing services, media, public relations) owned by world’s Big Five agency
companies; and for World’s 20 Largest Agency Networks.
Total revenue for agency companies from public documents except Dentsu Inc.,
which is estimated. Network and agency revenue figures are Ad Age DataCenter
estimates. Revenue is worldwide except where indicated. Figures rounded.
Property listings not comprehensive. Subnetworks are shown in blue.
About World’s 20 Largest Agency Networks: Estimated worldwide and U.S.
revenue of world’s 20 largest consolidated agency networks. Networks offer a
portfolio of services including advertising, digital, promotion, multicultural, PR and
health-care marketing. Ranking excludes media agencies. 1. Estimated pro forma
revenue excluding media agencies (Carat, Posterscope, Vizeum).
This document and information contained therein is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2014) and is for your personal, non-commercial
use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.
AGENCY FAMILY
TREES 2014
WORLD’S 20 LARGEST
AGENCY NETWORKS
1
Young & Rubicam
Group
[WPP]
WORLDWIDE REVENUE
$3.59 B
U.S. REVENUE
$1.56 B
2
McCann
Worldgroup
[INTERPUBLIC]
WORLDWIDE REVENUE
$3.01 B
U.S. REVENUE
$1.61 B
3
Dentsu (Japan)
[DENTSU INC.]
WORLDWIDE REVENUE
$2.98 B
4
DDB Worldwide
Communications
Group
[OMNICOM]
WORLDWIDE REVENUE
$2.73 B
U.S. REVENUE
$1.15 B
8
Publicis
Worldwide
[PUBLICIS]
WORLDWIDE REVENUE
$1.62 B
U.S. REVENUE
$431 M
7
TBWA
Worldwide
[OMNICOM]
WORLDWIDE REVENUE
$1.78 B
U.S. REVENUE
$656 M
6
Ogilvy & Mather
[WPP]
WORLDWIDE REVENUE
$2.30 B
U.S. REVENUE
$781 M
5
BBDO
Worldwide
[OMNICOM]
WORLDWIDE REVENUE
$2.46 B
U.S. REVENUE
$791 M
9
Dentsu Aegis
Network 1
[DENTSU INC.]
WORLDWIDE REVENUE
$1.47 B
U.S. REVENUE
$601 M
10
J. Walter
Thompson Co.
[WPP]
WORLDWIDE REVENUE
$1.40 B
U.S. REVENUE
$530 M
11
Epsilon
[ALLIANCE DATA SYSTEMS CORP.]
WORLDWIDE REVENUE
$1.38 B
U.S. REVENUE
$1.32 B
12
Leo Burnett
Worldwide
[PUBLICIS]
WORLDWIDE REVENUE
$1.37 B
U.S. REVENUE
$520 M
16
Hakuhodo
[HAKUHODO DY HOLDINGS]
WORLDWIDE REVENUE
$1.16 B
15
IBM Interactive
Experience
[IBM CORP.]
WORLDWIDE REVENUE
$1.25 B
U.S. REVENUE
$599 M
14
FCB
[INTERPUBLIC]
WORLDWIDE REVENUE
$1.27 B
U.S. REVENUE
$807 M
13
Havas
Worldwide
[HAVAS]
WORLDWIDE REVENUE
$1.34 B
U.S. REVENUE
$532 M
17
Experian
Marketing Services
[EXPERIAN]
WORLDWIDE REVENUE
$1.01 B
U.S. REVENUE
$417 M
18
DigitasLBi
[PUBLICIS]
WORLDWIDE REVENUE
$909 M
U.S. REVENUE
$528 M
19
Saatchi & Saatchi
[PUBLICIS]
WORLDWIDE REVENUE
$904 M
U.S. REVENUE
$395 M
20
SapientNitro
[SAPIENT CORP.]
WORLDWIDE REVENUE
$875 M
U.S. REVENUE
$575 M
Omnicom Group and Publicis Groupe in July 2013 announced a “merger of equals” to create Publicis Omnicom Group. Merger as of April 2014 still needed regulatory approval in China and agreement on tax issues
in France, the U.K. and the Netherlands. Publicis Chairman-CEO Maurice Levy said April 17 Publicis aims to close the deal “before the end of” the third quarter. Omnicom President-CEO John Wren said April 22:
“Given the proposed merger’s complexity and open issues, at this point it's not practical to predict exactly when the transaction will close.” Combined 2013 worldwide revenue of Omnicom and Publicis: $23.8 billion.
NO. 1 WPP WORLDWIDE REVENUE: $17.25 B
GLOBAL NETWORKS
DDB WORLDWIDE
COMMUNICATIONS GROUP $2.73 B
DDB Worldwide $1.29 B
LEAD AGENCY AND NETWORK
Rapp $717 M
MARKETING-SERVICES NETWORK. INCLUDES KERN
Interbrand $259 M
BRANDING CONSULTANCY
Tribal Worldwide $188 M
DIGITAL AGENCY
DDB Health/DDB Remedy $116 M
HEALTH-CARE AGENCY NETWORK
TracyLocke $103 M
PROMOTION AGENCY
Alma $25 M
HISPANIC AD AGENCY.
Roberts & Langer DDB $20 M
AD AGENCY
BBDO WORLDWIDE $2.46 B
BBDO Worldwide $1.49 B
LEAD AGENCY AND NETWORK
Proximity $535 M
DIGITAL AND DIRECT AGENCY
Clemenger Group $301 M
AUSTRALIA/NEW ZEALAND AGENCY NETWORK
Organic $125 M
DIGITAL AGENCY
TBWA WORLDWIDE $1.78 B
TBWA Worldwide $1.22 B
LEAD AGENCY AND NETWORK
Integer Group $171 M
PROMOTION AGENCY
EG+ Worldwide $163 M
WORLDWIDE PRODUCTION NETWORK
Zimmerman Advertising $122 M
AD AGENCY
TBWA/WorldHealth $50 M
HEALTH-CARE AGENCY NETWORK. PARTNER WITH CAHG
MEDIA
OMNICOM MEDIA GROUP $2.28 B
OMD Worldwide $1.01 B
MEDIA-AGENCY NETWORK
PHD $464 M
MEDIA-AGENCY NETWORK
Icon International $220 M
CORPORATE-TRADING/BARTER UNIT
Novus Media $220 M
MEDIA AGENCY
OMG Entertainment & Sports $94 M
SPORTS- AND ENTERTAINMENT-MARKETING AGENCY
Annalect NA
DATA-DRIVEN MARKETING TECHNOLOGY.
INCLUDES ACCUEN (TRADING DESK) AND
RESOLUTION MEDIA (SEARCH MARKETING)
Resolution Media $111 M
SEARCH-MARKETING AGENCY. PART OF ANNALECT
PUBLIC RELATIONS
FleishmanHillard $551 M
PR-AGENCY NETWORK. INCLUDES GMMB
Ketchum $464 M
PR-AGENCY NETWORK
Porter Novelli $125 M
PR-AGENCY NETWORK
Marina Maher Communications $32 M
PR AGENCY
HEALTH CARE
CDM GROUP $284 M
CDM New York $108 M
HEALTH-CARE AGENCY. PART OF CDM GROUP
AgencyRx $51 M
HEALTH-CARE AGENCY. PART OF CDM GROUP
CDMiConnect $41 M
HEALTH-CARE AGENCY. PART OF CDM GROUP
CDM Princeton $26 M
HEALTH-CARE AGENCY. PART OF CDM GROUP
Entree Health $22 M
HEALTH-CARE AGENCY. PART OF CDM GROUP
SSCG Media Group $12 M
HEALTH-CARE AGENCY. PART OF CDM GROUP
MEDICAL SPECIALIST
COMMUNICATIONS $85 M
Harrison & Star $62 M
HEALTH-CARE AGENCY. PART OF MSC
Biolumina $23 M
HEALTH-CARE AGENCY. PART OF MSC
LLNS $39 M
LLNS $19 M
HEALTH-CARE AGENCY. PART OF LLNS
Rx Mosaic Health $8 M
HEALTH-CARE AGENCY. PART OF LLNS
Economic VUE $6 M
HEALTH-CARE AGENCY. PART OF LLNS
LLNS Consumer $4 M
HEALTH-CARE AGENCY. PART OF LLNS
Direct VUE $2 M
HEALTH-CARE AGENCY. PART OF LLNS
OTHER HEALTH-CARE UNITS
Adelphi Group $115 M
HEALTH-CARE AGENCY NETWORK
CAHG $64 M
HEALTH-CARE NETWORK WITH TBWA/WORLDHEALTH
Flashpoint Medica $20 M
HEALTH-CARE AGENCY
Healthcare Consultancy Group $69 M
HEALTH-CARE AGENCY NETWORK
OTHER OMNICOM UNITS
180 Amsterdam/180LA $54 M
AD AGENCY
Critical Mass $103 M
DIGITAL AGENCY
Dieste $30 M
HISPANIC AD AGENCY
Doremus $41 M
B-TO-B AND B-TO-C AGENCY
EVB $20 M
DIGITAL AGENCY
GMR Marketing $158 M
EXPERIENTIAL-MARKETING AGENCY
Goodby, Silverstein & Partners $121 M
AD AGENCY
GSD&M $78 M
AD AGENCY
Javelin Marketing Group $63 M
CRM AGENCY
MarketStar $260 M
PROMOTION AGENCY
Martin Williams $28 M
AD AGENCY
Merkley & Partners $63 M
AD AGENCY
Russ Reid Co. $46 M
DIRECT-MARKETING AGENCY
Siegel & Gale $53 M
BRANDING CONSULTANCY
TPN $50 M
RETAIL-MARKETING AGENCY
Marketing Arm $110 M
PROMOTION-AGENCY NETWORK. INCLUDES FANSCAPE
Fanscape $17 M
SOCIAL-MEDIA AGENCY. PART OF MARKETING ARM
NO. 2 OMNICOM GROUP WORLDWIDE REVENUE: $14.58 B
GLOBAL NETWORKS
MCCANN WORLDGROUP $3.01 B
McCann Erickson Worldwide $1.39 B
LEAD AGENCY AND NETWORK
Weber Shandwick $567 M
PR-AGENCY NETWORK.
ALIGNED WITH MCCANN WORLDGROUP
MRM//McCann $336 M
DIGITAL AND DIRECT-MARKETING AGENCY
McCann Health $171 M
HEALTH-CARE AGENCY NETWORK.
INCLUDES MCCANN HUMANCARE,
MCCANN HEALTHCARE,
MCCANN REGAN CAMPBELL WARD,
MCCANN TORRE LAZUR,
MCCANN COMPLETE MEDICAL AND DOUBLE HELIX
Martin Agency $120 M
AD AGENCY
FutureBrand $72 M
BRANDING CONSULTANCY.
ALIGNED WITH MCCANN WORLDGROUP
Campbell Mithun $40 M
AD AGENCY.
INCLUDES COMPASS POINT MEDIA
Gotham $24 M
AD AGENCY
TM Advertising $23 M
AD AGENCY
Avrett Free Ginsberg $22 M
AD AGENCY
Fitzgerald & Co. $16 M
AD AGENCY
Casanova Pendrill $14 M
HISPANIC AD AGENCY
Momentum Worldwide $221 M
MARKETING-SERVICES AGENCY NETWORK.
INCLUDES PMK-BNC
PMK-BNC $50 M
PR AGENCY.
PART OF MOMENTUM
FCB $1.27 B
FCB $770 M
LEAD AGENCY AND NETWORK
FCB Health $177 M
HEALTH-CARE AGENCY NETWORK.
INCLUDES FCB HEALTH, AREA 23, NEON,
PROHEALTH, HUDSON GLOBAL AND MOSAIC
Hacker Group $41 M
DIRECT-MARKETING AGENCY
New Honor Society $9 M
PROMOTION AGENCY. LAUNCHED IN JANUARY 2014
AS REBRANDING OF THREE U.S. OFFICES THAT
FORMERLY OPERATED AS RIVET
Rivet $9 M
TORONTO-BASED PROMOTION AGENCY.
U.S. OFFICES NOW OPERATE AS NEW HONOR SOCIETY
R/GA $267 M
DIGITAL AGENCY AND NETWORK.
IN FCB NETWORK; OPERATES AUTONOMOUSLY
LOWE & PARTNERS
WORLDWIDE $611 M
Lowe & Partners $328 M
AD AGENCY AND NETWORK.
REVENUE FOR LOWE & PARTNERS OUTSIDE THE U.S.
Lowe Campbell Ewald $121 M
AD AGENCY.
U.S. HUB OF LOWE & PARTNERS NETWORK
Lowe Profero $90 M
DIGITAL AGENCY
ICC Lowe $72 M
HEALTH-CARE AGENCY NETWORK
MEDIA
IPG MEDIABRANDS $1.06 B
UM $497 M
MEDIA-AGENCY NETWORK
Initiative $329 M
MEDIA-AGENCY NETWORK
BPN $35 M
MEDIA-AGENCY NETWORK
MAP and Magna Global
Mediabrands Audience Platform $78 M
ANSIBLE, CADREON, REPRISE MEDIA (SEARCH
MARKETING) AND SPRING CREEK GROUP OPERATE AS
PART OF MAP OUTSIDE NORTH AMERICA
Magna Global $42 M
U.S. REVENUE. CADREON AND REPRISE MEDIA OPERATE
AS PART OF MAGNA GLOBAL INSIDE NORTH AMERICA
Ansible $6 M
U.S. REVENUE FOR MOBILE-MARKETING AGENCY
Spring Creek Group $5 M
U.S. REVENUE FOR SOCIAL-MEDIA AGENCY
Orion Holdings $42 M
SPECIALIZED MEDIA AGENCIES
Orion Trading NA
CORPORATE-TRADING/BARTER UNIT.
PART OF ORION HOLDINGS
OTHER INTERPUBLIC UNITS
Advantage International $4 M
SPORTS- AND ENTERTAINMENT-MARKETING AGENCY
Axis Agency $8 M
MULTICULTURAL-MARKETING AGENCY
Carmichael Lynch $42 M
AD AGENCY
Current Lifestyle Marketing $10 M
PR AGENCY
Dailey $26 M
AD AGENCY
Deutsch $188 M
AD AGENCY
GolinHarris $150 M
PR-AGENCY NETWORK
Hill Holliday $201 M
AD AGENCY
Huge $136 M
DIGITAL AGENCY
Jack Morton Worldwide $154 M
EXPERIENTIAL/EVENT-MARKETING AGENCY
Mullen $130 M
AD AGENCY
Octagon $151 M
SPORTS- AND ENTERTAINMENT-MARKETING AGENCY
Tierney $16 M
AD AGENCY
NO. 4 INTERPUBLIC GROUP OF COS. WORLDWIDE REVENUE: $7.12 B
GLOBAL NETWORKS
PUBLICIS WORLDWIDE $1.62 B
Publicis Worldwide $1.62 B
LEAD AGENCY AND NETWORK
LEO BURNETT WORLDWIDE $1.37 B
Leo Burnett Worldwide/Arc $1.35 B
LEAD AGENCY AND NETWORK
Lapiz USA $12 M
HISPANIC AD AGENCY
Amazon Advertising $8 M
AD AGENCY. PUBLICIS OWNS 59%
DIGITASLBI $909 M
DigitasLBi $788 M
DIGITAL AGENCY AND NETWORK
MRY $101 M
DIGITAL AGENCY
Phonevalley $20 M
MOBILE-MARKETING AGENCY
SAATCHI & SAATCHI $904 M
Saatchi & Saatchi $756 M
LEAD AGENCY AND NETWORK
Team One $68 M
AD AGENCY
Saatchi & Saatchi X $50 M
SHOPPER-MARKETING AGENCY
Conill $30 M
HISPANIC AD AGENCY
MEDIA
STARCOM MEDIAVEST
GROUP $1.30 B
Starcom USA $395 M
U.S. MEDIA-AGENCY NETWORK. PART OF SMG
Spark $52 M
MEDIA AGENCY. PART OF STARCOM
Tapestry $24 M
MULTICULTURAL-MEDIA AGENCY. PART OF STARCOM
MediaVest USA $311 M
U.S. MEDIA-AGENCY NETWORK. PART OF SMG
MV42 $19 M
MULTICULTURAL-MEDIA AGENCY. PART OF MEDIAVEST
SMG Performance Marketing $54 M
MEDIA-SERVICES AND DIGITAL AGENCY.
WORKS ACROSS STARCOM MEDIAVEST GROUP
Big Fuel $25 M
SOCIAL-MEDIA AGENCY.
WORKS ACROSS STARCOM MEDIAVEST GROUP
ZENITHOPTIMEDIA $1.05 B
Zenith Media USA $403 M
U.S. MEDIA-AGENCY NETWORK.
PART OF ZENITHOPTIMEDIA
Performics $179 M
SEARCH-MARKETING AGENCY. PART OF ZENITH MEDIA
Moxie $121 M
DIGITAL AGENCY. PART OF ZENITH MEDIA
Ninah $23 M
MANAGEMENT CONSULTANCY. PART OF ZENITH MEDIA
Optimedia International U.S. $61 M
U.S. MEDIA-AGENCY NETWORK.
PART OF ZENITHOPTIMEDIA
HEALTH CARE
PUBLICIS HEALTHCARE
COMMUNICATIONS GROUP $640 M
Digitas Health $105 M
HEALTH-CARE AGENCY
Publicis Life Brands Medicus $50 M
HEALTH-CARE AGENCY
Saatchi & Saatchi Wellness $50 M
HEALTH-CARE AGENCY
Discovery USA $38 M
HEALTH-CARE AGENCY
Razorfish Healthware $20 M
HEALTH-CARE AGENCY
PUBLIC RELATIONS
MSL GROUP $501 M
MSL Group $414 M
PR-AGENCY NETWORK
Qorvis MSL Group $32 M
PR AND PUBLIC-AFFAIRS AGENCY
OTHER PUBLICIS UNITS
Bartle Bogle Hegarty $202 M
AD AGENCY
Bromley Communications $10 M
HISPANIC AD AGENCY
Fallon $51 M
AD AGENCY
Razorfish $494 M
DIGITAL AGENCY AND NETWORK. INCLUDES DENUO
Rosetta $270 M
DIGITAL AGENCY
VivaKi $75 M
AD-TECH PROVIDER. INCLUDES AUDIENCE ON DEMAND
NO. 3 PUBLICIS GROUPE WORLDWIDE REVENUE: $9.23 B
NO. 5 DENTSU INC. WORLDWIDE REVENUE: $5.78 B
agencyfamilytrees 2014_v22.qxp 4/22/2014 2:53 PM Page 1

2. MARKETING LEADERS, AGENCY EXECUTIVES, TECH INNOVATORS, and others from across the
advertising ecosystem came together at the Ad Age Digital Conference in New York on April 1+2 to
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getting a behind-the-scenes look at what’s next, and making plans to transform their business.
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