Misha Nestor, CEO LifeTracker.io A few points you should know before you approach any investor Ad&Marketing Startup Crash Test #02

1. So, you decided to start
a startup…
A few points you should know
before you approach any investor
Misha Nestor (LifeTracker)
for AdTech SCT, Chasopys, 23.05.17

2. You’re young and foolish

3. And you hope to f*ck them all

4. What to do before
fundraising

5. Personal LinkedIn
(buy Premium, if you can afford it)

6. Company LinkedIn

7. Personal Facebook / Twitter
well, they will check you
(very important if you’re too lazy to blog)

8. Personal Facebook

9. Personal Twitter

10. Company Facebook / Twitter

11. Company Website

12. Company Website

13. Video Demo

14. Start a Blog
…if you have what to say.
(skip it if you don’t)

15. angel.co

16. crunchbase.com

17. crunchbase.com
(research your competitors)

18. crunchbase.com
(find out who invests in your field)

19. Uind direct contacts

20. f6s.com

21. f6s.com

22. f6s.com
(apply to multiple accelerators)

23. f6s.com
(get free/discounted stuff)

24. Check Online Directories

25. Who to talk with

26. FFF (family, friends and fools)

27. Accelerators
… the worst form, except all the others

28. Accelerators
• Learn
• Network
• Raise money
• Get free perks

29. Nice Place

30. Demo Day

31. Angels
• From your network (“I know somebody who knows
somebody who knows Santa Claus”)
• Emotional, not professional
• Not the same as VC

32. uangel.com.ua

33. UVCA

34. Angels Networks (EU, UK, US)

35. Equity Crowdfunding

36. Equity Crowdfunding

37. VCs
• Save your time and skip them unless you have
something really impressive
• If you see them - grab them for 15 minutes, just
network
• Line, not dots

38. What to show

39. • It’s never about technology, unless it is
• Know your shit (be an expert)
• Show something (people have bad imagination)
Product

40. Team
• They say they invest in a bright team of passionate
professionals. Don’t believe them.

41. Traction
• No money, no honey
• Higher expectations than ever
• The most important part, because they just don’t
get your product and your market - they believe in
NUMBERS

42. Investor Documents
• One Pager
• Elevator Pitch
• Investor Deck
• Financials (12 months)

43. Where else to go

44. Hackatons / Meetups
• Find cofounders and employees
• Test your idea(s)
• Meet investors and industry guys

45. Startup Competitions
• Exposure
• Money
• PR opportunity

46. Startup Competitions

47. Conferences
• Track competitors
• Meet corporates and pitch them (if you’re B2B)
• Test your assumptions on early adopters (B2C)
• Schedule meetings with VCs (if you have time or
when you’re ready)

48. TechCrunch Disrupt (SF, NY, London)

49. WebSummit (Lisbon)

50. VivaTech (Paris)

51. Pioneers (Vienna)

52. Mobile World Congress (Barcelona)

53. Where to Uind more details?
• Popular searches:
• Can I do startup as a solo founder?
• Where to find database of EU based investors?
• How should I calculate the share for investor?
• What is ‘share’?
• What is captable?
• List of top accelerators
• Investor deck template
(justfuckinggoogleit.com)