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FUNDING. So, you decided to start a startup..

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Misha Nestor, CEO LifeTracker.io
A few points you should know before you approach any investor

Ad&Marketing Startup Crash Test #02

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FUNDING. So, you decided to start a startup..

  1. 1. So, you decided to start a startup… A few points you should know before you approach any investor Misha Nestor (LifeTracker) for AdTech SCT, Chasopys, 23.05.17
  2. 2. You’re young and foolish
  3. 3. And you hope to f*ck them all
  4. 4. What to do before fundraising
  5. 5. Personal LinkedIn (buy Premium, if you can afford it)
  6. 6. Company LinkedIn
  7. 7. Personal Facebook / Twitter well, they will check you (very important if you’re too lazy to blog)
  8. 8. Personal Facebook
  9. 9. Personal Twitter
  10. 10. Company Facebook / Twitter
  11. 11. Company Website
  12. 12. Company Website
  13. 13. Video Demo
  14. 14. Start a Blog …if you have what to say. (skip it if you don’t)
  15. 15. angel.co
  16. 16. crunchbase.com
  17. 17. crunchbase.com (research your competitors)
  18. 18. crunchbase.com (find out who invests in your field)
  19. 19. Uind direct contacts
  20. 20. f6s.com
  21. 21. f6s.com
  22. 22. f6s.com (apply to multiple accelerators)
  23. 23. f6s.com (get free/discounted stuff)
  24. 24. Check Online Directories
  25. 25. Who to talk with
  26. 26. FFF (family, friends and fools)
  27. 27. Accelerators … the worst form, except all the others
  28. 28. Accelerators • Learn • Network • Raise money • Get free perks
  29. 29. Nice Place
  30. 30. Demo Day
  31. 31. Angels • From your network (“I know somebody who knows somebody who knows Santa Claus”) • Emotional, not professional • Not the same as VC
  32. 32. uangel.com.ua
  33. 33. UVCA
  34. 34. Angels Networks (EU, UK, US)
  35. 35. Equity Crowdfunding
  36. 36. Equity Crowdfunding
  37. 37. VCs • Save your time and skip them unless you have something really impressive • If you see them - grab them for 15 minutes, just network • Line, not dots
  38. 38. What to show
  39. 39. • It’s never about technology, unless it is • Know your shit (be an expert) • Show something (people have bad imagination) Product
  40. 40. Team • They say they invest in a bright team of passionate professionals. Don’t believe them.
  41. 41. Traction • No money, no honey • Higher expectations than ever • The most important part, because they just don’t get your product and your market - they believe in NUMBERS
  42. 42. Investor Documents • One Pager • Elevator Pitch • Investor Deck • Financials (12 months)
  43. 43. Where else to go
  44. 44. Hackatons / Meetups • Find cofounders and employees • Test your idea(s) • Meet investors and industry guys
  45. 45. Startup Competitions • Exposure • Money • PR opportunity
  46. 46. Startup Competitions
  47. 47. Conferences • Track competitors • Meet corporates and pitch them (if you’re B2B) • Test your assumptions on early adopters (B2C) • Schedule meetings with VCs (if you have time or when you’re ready)
  48. 48. TechCrunch Disrupt (SF, NY, London)
  49. 49. WebSummit (Lisbon)
  50. 50. VivaTech (Paris)
  51. 51. Pioneers (Vienna)
  52. 52. Mobile World Congress (Barcelona)
  53. 53. Where to Uind more details? • Popular searches: • Can I do startup as a solo founder? • Where to find database of EU based investors? • How should I calculate the share for investor? • What is ‘share’? • What is captable? • List of top accelerators • Investor deck template (justfuckinggoogleit.com)
  • naved1308

    Jul. 27, 2017
  • Zdrok

    Jun. 8, 2017
  • nevzhe

    Jun. 7, 2017

Misha Nestor, CEO LifeTracker.io A few points you should know before you approach any investor Ad&Marketing Startup Crash Test #02

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