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PRESENTED BY
Yash Surana
• HISTORY – BRITANNIA INDUSTRIES LTD.
• MANAGEMENT TEAM – BRITANNIA INDUSTRIES LTD.
• PRODUCT BRANDS - BRITANNIA INDUSTRIE...
Y - BRITANNIA INDUSTRIES
lished – 1892 - initial investment Rs 295 – Britannia Biscuit Company
– Mechanised operations
– T...
MANAGEMENT TEAM - BRITANNIA INDUSTRIES LTD.
MANAGEMENT TEAM AT BRITANNIA
PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD.
BRITANNIA BRANDS
FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.
FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.
FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.
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SALES(RsMillio...
STRATEGY - BRITANNIA INDUSTRIES LTD.
STRATEGY - BRITANNIA INDUSTRIES
XCELLENT DISTRIBUTION CHANNEL
annia products are sold in over 2 million outlets,
ching mil...
TURNING POINTS - BRITANNIA INDUSTRIES LTD.
blished – 1892 - initial investment – Britannia Rs 295 Biscuit Company
– Mechanised operations
– Took over the distributio...
COMPETETION FOR BRITANNIA INDUSTRIES
COMPETETION FOR BRITANNIA INDUSTRIES
FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.
• Draw from the product portfolio from GROUPE DANONE
• Enter into various new areas of food like snacks and health drinks
...
45 britannia
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45 britannia

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45 britannia

  1. 1. PRESENTED BY Yash Surana
  2. 2. • HISTORY – BRITANNIA INDUSTRIES LTD. • MANAGEMENT TEAM – BRITANNIA INDUSTRIES LTD. • PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD. • FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD. • STRATEGY - BRITANNIA INDUSTRIES LTD. • TURNING POINTS - BRITANNIA INDUSTRIES LTD. • COMPETETION FOR BRITANNIA INDUSTRIES LTD. • FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD. CONTENTS
  3. 3. Y - BRITANNIA INDUSTRIES lished – 1892 - initial investment Rs 295 – Britannia Biscuit Company – Mechanised operations – Took over the distribution from Parry’s – Indian Shareholding crossed 60% – Rechristened Britannia Industries limited. - Revenues crossed 100 crores – Wadia group acquired stake and became an equal partner with Grope Danone – Sales crossed 1,00,000 tonnes of biscuits - New corporate identity - “ Eat Healthy, Think Better “ - enters Dairy market - Forbes Global Ranking - Britannia among top 300 small companies – JV with Fonterra - World’s second largest Dairy company, Britannia New Zealand Foods Pvt Ltd. is born, Economic Times - BIL India’s 2nd Most Trusted Brand Forbes Global Ranking - Britannia among top 200 small companies – Volumes cross 3,00,000 tonnes of biscuits – Rebirth of Tiger – “ Swasth Khao Tan Man Jao “ Commisioning of new plant in Uttaranchal – ahead of schedule
  4. 4. MANAGEMENT TEAM - BRITANNIA INDUSTRIES LTD.
  5. 5. MANAGEMENT TEAM AT BRITANNIA
  6. 6. PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD.
  7. 7. BRITANNIA BRANDS
  8. 8. FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.
  9. 9. FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.
  10. 10. FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD. 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000 SALES(RsMillion) 1 YEARS NET SALES - BRITANNIA INDUSTRIES LTD. - 1995 -2006 1995-96 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06
  11. 11. STRATEGY - BRITANNIA INDUSTRIES LTD.
  12. 12. STRATEGY - BRITANNIA INDUSTRIES XCELLENT DISTRIBUTION CHANNEL annia products are sold in over 2 million outlets, ching millions of consumers who buy approximately 2.4 billion packs each year. mall army keeps Britannia going - over 100 stock-keeping units, 3,000 employees, r 1,500 authorised whole sellers, 53 depots and 46 factories. GGRESSIVE MARKETING OF PRODUCTS
  13. 13. TURNING POINTS - BRITANNIA INDUSTRIES LTD.
  14. 14. blished – 1892 - initial investment – Britannia Rs 295 Biscuit Company – Mechanised operations – Took over the distribution from Parry’s – Indian Shareholding crossed 60% - Revenues crossed 100 crores – Sales crossed 1,00,000 tonnes of biscuits - Launch of Tiger Biscuits New corporate identity - “ Eat Healthy, Think Better “ Enters Dairy market - “Britannia Khao, World cup Jao “ Profit up by 37%, sales up 80% – JV with Fonterra - World’s second largest Dairy company, Britannia New Zealands Foods Pvt Ltd. Is born, – Volumes cross 3,00,000 tonnes of biscuits – Rebirth of Tiger – “ Swasth Khao Tan Man Jao “ TURNING POINTS - BRITANNIA INDUSTRIES
  15. 15. COMPETETION FOR BRITANNIA INDUSTRIES
  16. 16. COMPETETION FOR BRITANNIA INDUSTRIES
  17. 17. FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.
  18. 18. • Draw from the product portfolio from GROUPE DANONE • Enter into various new areas of food like snacks and health drinks • Look at New distribution channels like malls • Boost sales with aggressive brand building strategies • Look out for both organic and inorganic growth • Enter family size pack FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.

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