2. • HISTORY – BRITANNIA INDUSTRIES LTD.
• MANAGEMENT TEAM – BRITANNIA INDUSTRIES LTD.
• PRODUCT BRANDS - BRITANNIA INDUSTRIES LTD.
• FINANCIAL PERFORMANCE - BRITANNIA INDUSTRIES LTD.
• STRATEGY - BRITANNIA INDUSTRIES LTD.
• TURNING POINTS - BRITANNIA INDUSTRIES LTD.
• COMPETETION FOR BRITANNIA INDUSTRIES LTD.
• FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.
CONTENTS
3.
4. Y - BRITANNIA INDUSTRIES
lished – 1892 - initial investment Rs 295 – Britannia Biscuit Company
– Mechanised operations
– Took over the distribution from Parry’s
– Indian Shareholding crossed 60%
– Rechristened Britannia Industries limited.
- Revenues crossed 100 crores
– Wadia group acquired stake and became an equal partner with Grope Danone
– Sales crossed 1,00,000 tonnes of biscuits
- New corporate identity - “ Eat Healthy, Think Better “ - enters Dairy market
- Forbes Global Ranking - Britannia among top 300 small companies
– JV with Fonterra - World’s second largest Dairy company,
Britannia New Zealand Foods Pvt Ltd. is born,
Economic Times - BIL India’s 2nd
Most Trusted Brand
Forbes Global Ranking - Britannia among top 200 small companies
– Volumes cross 3,00,000 tonnes of biscuits
– Rebirth of Tiger – “ Swasth Khao Tan Man Jao “
Commisioning of new plant in Uttaranchal – ahead of schedule
13. STRATEGY - BRITANNIA INDUSTRIES
XCELLENT DISTRIBUTION CHANNEL
annia products are sold in over 2 million outlets,
ching millions of consumers who buy approximately 2.4 billion packs each year.
mall army keeps Britannia going - over 100 stock-keeping units, 3,000 employees,
r 1,500 authorised whole sellers, 53 depots and 46 factories.
GGRESSIVE MARKETING OF PRODUCTS
15. blished – 1892 - initial investment – Britannia Rs 295 Biscuit Company
– Mechanised operations
– Took over the distribution from Parry’s
– Indian Shareholding crossed 60%
- Revenues crossed 100 crores
– Sales crossed 1,00,000 tonnes of biscuits
- Launch of Tiger Biscuits
New corporate identity - “ Eat Healthy, Think Better “
Enters Dairy market
- “Britannia Khao, World cup Jao “
Profit up by 37%, sales up 80%
– JV with Fonterra - World’s second largest Dairy company,
Britannia New Zealands Foods Pvt Ltd. Is born,
– Volumes cross 3,00,000 tonnes of biscuits
– Rebirth of Tiger – “ Swasth Khao Tan Man Jao “
TURNING POINTS - BRITANNIA INDUSTRIES
19. • Draw from the product portfolio from GROUPE DANONE
• Enter into various new areas of food like snacks and health drinks
• Look at New distribution channels like malls
• Boost sales with aggressive brand building strategies
• Look out for both organic and inorganic growth
• Enter family size pack
FUTURE PROSPECTS - BRITANNIA INDUSTRIES LTD.
