28. Innovation = technology + art
• Schumpeter Says…
• –“To Produce other things, or the same things by a different method, means
to combine these materials and forces differently…. Development in our
senses in then defined by the carrying out of new combinations.”
(Schumpeter 1934, pp.65-66)
29. How we produce “Other Things”?
• Example : How do you walk through from home to university?
By WALK By CAR By TAXI
30. “How does it feel
To be on your own
With no direction home”
Read more: http://www.bobdylan.com/us/songs/rolling-
stone#ixzz2ypqFCrfY
31. What’s Other Things?
• To make something new
• To make something different
• To show something “cool” and/or “awesome”
• To use another material
• To make another currency
• To facilitate new organization
Etc…
32. Several Exceptional company yields
“something new” and into the market.
• Toyota’s Case
Toyota in 1930s Toyota in 2010s
37. Why iPod (Apple) could dominate
Walkman(Sony)?
• Main Differences
• Sound Quality -> No.
• Mechanically Quality -> (probably) No.
• As the tools of music player, at the starting point iPod does not have any strengths than
Walkman.
• Ecosystem -> Yes.
• Walkman = {Walkman}
• iPod = {iPod, iPad, iTunes, iTunes Store, iCloud, your “cool” image etc…}
• Apple makes “something different” than Sony
39. How Apple made his millions in 2000s?
• Apple in 2000s makes several “similar things” to the market but via
“another methods”.
• Ex.
• iPod
• iPhone
• iPad
• iMac
• (iPad mini)
40. Short Summary
• Innovation is way of thinking to make “something new”
–And If you aim to make “something new”, you should know previous
knowledge, but you should make advance.
–“Think different” makes your money.
• Innovation is nearly equal to make “new combination”
• iPhone = computer + phone
• iPad = (net)PC + iPhone
• Prius = car + electronics system
• Statin = lowering cholesterol + fungi
• Personal Computer = Desk + computing machine
