BlueFly.com Financial Analysis 2007-2010 - Yolanda Williams
Financial AnalysisYolanda Williams, 2011
Bluefly.com OverviewBluefly.com is owned by Bluefly, Inc. Bluefly is apublicly traded company (NASDAQ SmallCap: BFLY).50,000 different styles for sale in categories such asmen’s, women’s and accessories as well as house andhome accessoriesover 350 designer brands at discounts up to 75% offretail valueincorporated in the state of Delaware and itsexecutive offices are located in New York, New York
Lawsuits and Legal ProceedingsIn October 2009, Bluefly was accused of infringingthree patents owned by Charles E. Hill & Associates,Inc. in a lawsuit filed in the Eastern District of Texas.
Efficiency20092009Ratio 20082008Ratio 20072007RatioCost of Salesto Inventory: 2.81Cost of Salesto Inventory: 2.6Cost of Salesto Inventory: 2.0620092009Ratio 20082008Ratio 20072007RatioSales to TotalAssets: 2.28Sales toTotal Assets: 2.54Sales to TotalAssets: 2.0320092009Ratio 20082008Ratio 20072007RatioDaysReceivables: 14.92DaysReceivables: 12.58DaysReceivables: 8.39
Divide and Share the Wealth2007 2008 2009-0.3025 -0.225 -0.08The Annual average dividend per share is as follows:
Loss Generation – ProfitlessAlthough the Loss generated for the annual averagedividend per share is decreasing, Bluefly.com stillexpects to generate more losses in the future to domany adverse factors, including:High merchandise return rate from customersHigh degrees of competition from brick and mortar andinternet based retailersHigh dependence on third party relationshipsHigh volatility due cyclical variations in the apparel ande-commerce markets
ALL RATIOS GALORE2009 2009 Ratio 2008 2008 Ratio 2007 2007 RatioCurrent Ratio: 2.54 Current Ratio: 2.5 Current Ratio: 2.51Quick (Acid Test) Ratio: 1.06 Quick (Acid Test) Ratio: 0.58 Quick (Acid Test) Ratio: 0.49Current Liabilities to Net Worth: 0.55 Current Liabilities to Net Worth: 0.69 Current Liabilities to Net Worth: 0.66Current Liabilities to Inventory: 0.71 Current Liabilities to Inventory: 0.54 Current Liabilities to Inventory: 0.63Sales to Receivables: 24.47 Sales to Receivables: 29.02 Sales to Receivables: 43.53Days Receivables: 14.92 Days Receivables: 12.58 Days Receivables: 8.39Cost of Sales to Inventory: 2.81 Cost of Sales to Inventory: 2.6 Cost of Sales to Inventory: 2.06Days Inventory: 129.85 Days Inventory: 140.2 Days Inventory: 177Cost of Sales to Payables: 11.38 Cost of Sales to Payables: 7.23 Cost of Sales to Payables: 6.94Days Payables: 32.06 Days Payables: 50.52 Days Payables: 52.56Total Liabilities to Tangible NetWorth: 0.55Total Liabilities to Tangible NetWorth: 0.88 Total Liabilities to Tangible Net Worth: 0.67Fixed Assets to Net Worth: 0.15 Fixed Assets to Net Worth: 0.33 Fixed Assets to Net Worth: 0.22Fixed Assets to Tangible Net Worth: 0.15Fixed Assets to Tangible NetWorth: 0.33 Fixed Assets to Tangible Net Worth: 0.22Collection Period: 14.92 Collection Period: 12.58 Collection Period: 8.39Sales to Inventory: 4.6 Sales to Inventory: 4.14 Sales to Inventory: 3.21Sales to Fixed Assets: 23.17 Sales to Fixed Assets: 15.81 Sales to Fixed Assets: 15.2Sales to Total Assets: 2.28 Sales to Total Assets: 2.54 Sales to Total Assets: 2.03Assets to Sales: 0.44 Assets to Sales: 0.39 Assets to Sales: 0.49Sales to Net Working Capital: 4.19 Sales to Net Working Capital: 5.07 Sales to Net Working Capital: 3.38Accounts Payable to Sales: 0.05 Accounts Payable to Sales: 0.09 Accounts Payable to Sales: 0.09% Profits Before Taxes to Tangible NetWorth: 11.63% Profits Before Taxes to TangibleNet Worth: 59.57% Profits Before Taxes to Tangible NetWorth: 59.86% Profit Before Taxes to Total Assets: 7.47% Profit Before Taxes to TotalAssets: 28.74 % Profit Before Taxes to Total Assets: 35.7Return on Sales (Profit Margin): 0.05 Return on Sales (Profit Margin): 0 Return on Sales (Profit Margin): 0Return on Assets: 0.12 Return on Assets: 0.01 Return on Assets: 0Return on Net Worth (ReturnonEquity): 0.19Return on Net Worth (ReturnonEquity): 0.01Return on Net Worth (Return onEquity): 0EBITA 878,000 EBITA -5,900,000 EBITAn/a