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Financial Analysis
Yolanda Williams, 2011
Bluefly.com Overview
Bluefly.com is owned by Bluefly, Inc. Bluefly is a
publicly traded company (NASDAQ SmallCap: BFLY).
50,000 different styles for sale in categories such as
men’s, women’s and accessories as well as house and
home accessories
over 350 designer brands at discounts up to 75% off
retail value
incorporated in the state of Delaware and its
executive offices are located in New York, New York
Lawsuits and Legal Proceedings
In October 2009, Bluefly was accused of infringing
three patents owned by Charles E. Hill & Associates,
Inc. in a lawsuit filed in the Eastern District of Texas.
Bluefly.com Financial Highlights
Financial Highlights Amount
Total Revenue $81,200,000
Net Income (Loss) $4,369,000
Current Assets $31,995,000
Current Liabilities $ 12,611,000
Long-Term Debt $0
Liquidity: The Quick and the Dirty
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Current
Ratio: 2.54
Current
Ratio: 2.5 Current Ratio: 2.51
Quick (Acid
Test) Ratio: 1.06
Quick (Acid
Test) Ratio: 0.58
Quick (Acid
Test) Ratio: 0.49
Debt: I owe, I owe!
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Total
Liabilities
to Equity: 0.55
Total
Liabilities
to Equity: 0.88
Total
Liabilities to
Equity: 0.67
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Current
Liabilities
to Equity: 0.55
Current
Liabilities
to Equity: 0.69
Current
Liabilities to
Equity: 0.66
Profitability: win or lose
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Return on
Sales
(Profit
Margin): 0.05
Return on
Sales
(Profit
Margin): 0
Return on
Sales (Profit
Margin): 0
Return on
Assets: 0.12
Return on
Assets: 0.01
Return on
Assets: 0
Return on
Net Worth
(Return on
Equity): 0.19
Return on
Net Worth
(Return on
Equity): 0.01
Return on
Net Worth
(Return on
Equity): 0
Efficiency
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Cost of Sales
to Inventory: 2.81
Cost of Sales
to Inventory: 2.6
Cost of Sales
to Inventory: 2.06
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Sales to Total
Assets: 2.28
Sales to
Total Assets: 2.54
Sales to Total
Assets: 2.03
2009
2009
Ratio 2008
2008
Ratio 2007
2007
Ratio
Days'
Receivables: 14.92
Days'
Receivables: 12.58
Days'
Receivables: 8.39
Divide and Share the Wealth
2007 2008 2009
-0.3025 -0.225 -0.08
The Annual average dividend per share is as follows:
Loss Generation – Profitless
Although the Loss generated for the annual average
dividend per share is decreasing, Bluefly.com still
expects to generate more losses in the future to do
many adverse factors, including:
High merchandise return rate from customers
High degrees of competition from brick and mortar and
internet based retailers
High dependence on third party relationships
High volatility due cyclical variations in the apparel and
e-commerce markets
ALL RATIOS GALORE
2009 2009 Ratio 2008 2008 Ratio 2007 2007 Ratio
Current Ratio: 2.54 Current Ratio: 2.5 Current Ratio: 2.51
Quick (Acid Test) Ratio: 1.06 Quick (Acid Test) Ratio: 0.58 Quick (Acid Test) Ratio: 0.49
Current Liabilities to Net Worth: 0.55 Current Liabilities to Net Worth: 0.69 Current Liabilities to Net Worth: 0.66
Current Liabilities to Inventory: 0.71 Current Liabilities to Inventory: 0.54 Current Liabilities to Inventory: 0.63
Sales to Receivables: 24.47 Sales to Receivables: 29.02 Sales to Receivables: 43.53
Days' Receivables: 14.92 Days' Receivables: 12.58 Days' Receivables: 8.39
Cost of Sales to Inventory: 2.81 Cost of Sales to Inventory: 2.6 Cost of Sales to Inventory: 2.06
Days' Inventory: 129.85 Days' Inventory: 140.2 Days' Inventory: 177
Cost of Sales to Payables: 11.38 Cost of Sales to Payables: 7.23 Cost of Sales to Payables: 6.94
Days' Payables: 32.06 Days' Payables: 50.52 Days' Payables: 52.56
Total Liabilities to Tangible Net
Worth: 0.55
Total Liabilities to Tangible Net
Worth: 0.88 Total Liabilities to Tangible Net Worth: 0.67
Fixed Assets to Net Worth: 0.15 Fixed Assets to Net Worth: 0.33 Fixed Assets to Net Worth: 0.22
Fixed Assets to Tangible Net Worth: 0.15
Fixed Assets to Tangible Net
Worth: 0.33 Fixed Assets to Tangible Net Worth: 0.22
Collection Period: 14.92 Collection Period: 12.58 Collection Period: 8.39
Sales to Inventory: 4.6 Sales to Inventory: 4.14 Sales to Inventory: 3.21
Sales to Fixed Assets: 23.17 Sales to Fixed Assets: 15.81 Sales to Fixed Assets: 15.2
Sales to Total Assets: 2.28 Sales to Total Assets: 2.54 Sales to Total Assets: 2.03
Assets to Sales: 0.44 Assets to Sales: 0.39 Assets to Sales: 0.49
Sales to Net Working Capital: 4.19 Sales to Net Working Capital: 5.07 Sales to Net Working Capital: 3.38
Accounts Payable to Sales: 0.05 Accounts Payable to Sales: 0.09 Accounts Payable to Sales: 0.09
% Profits Before Taxes to Tangible Net
Worth: 11.63
% Profits Before Taxes to Tangible
Net Worth: 59.57
% Profits Before Taxes to Tangible Net
Worth: 59.86
% Profit Before Taxes to Total Assets: 7.47
% Profit Before Taxes to Total
Assets: 28.74 % Profit Before Taxes to Total Assets: 35.7
Return on Sales (Profit Margin): 0.05 Return on Sales (Profit Margin): 0 Return on Sales (Profit Margin): 0
Return on Assets: 0.12 Return on Assets: 0.01 Return on Assets: 0
Return on Net Worth (Return
onEquity): 0.19
Return on Net Worth (Return
onEquity): 0.01
Return on Net Worth (Return on
Equity): 0
EBITA 878,000 EBITA -5,900,000 EBITAn/a

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Bluefly Financial Analysis Ratios

  • 2. Bluefly.com Overview Bluefly.com is owned by Bluefly, Inc. Bluefly is a publicly traded company (NASDAQ SmallCap: BFLY). 50,000 different styles for sale in categories such as men’s, women’s and accessories as well as house and home accessories over 350 designer brands at discounts up to 75% off retail value incorporated in the state of Delaware and its executive offices are located in New York, New York
  • 3. Lawsuits and Legal Proceedings In October 2009, Bluefly was accused of infringing three patents owned by Charles E. Hill & Associates, Inc. in a lawsuit filed in the Eastern District of Texas.
  • 4. Bluefly.com Financial Highlights Financial Highlights Amount Total Revenue $81,200,000 Net Income (Loss) $4,369,000 Current Assets $31,995,000 Current Liabilities $ 12,611,000 Long-Term Debt $0
  • 5. Liquidity: The Quick and the Dirty 2009 2009 Ratio 2008 2008 Ratio 2007 2007 Ratio Current Ratio: 2.54 Current Ratio: 2.5 Current Ratio: 2.51 Quick (Acid Test) Ratio: 1.06 Quick (Acid Test) Ratio: 0.58 Quick (Acid Test) Ratio: 0.49
  • 6. Debt: I owe, I owe! 2009 2009 Ratio 2008 2008 Ratio 2007 2007 Ratio Total Liabilities to Equity: 0.55 Total Liabilities to Equity: 0.88 Total Liabilities to Equity: 0.67 2009 2009 Ratio 2008 2008 Ratio 2007 2007 Ratio Current Liabilities to Equity: 0.55 Current Liabilities to Equity: 0.69 Current Liabilities to Equity: 0.66
  • 7. Profitability: win or lose 2009 2009 Ratio 2008 2008 Ratio 2007 2007 Ratio Return on Sales (Profit Margin): 0.05 Return on Sales (Profit Margin): 0 Return on Sales (Profit Margin): 0 Return on Assets: 0.12 Return on Assets: 0.01 Return on Assets: 0 Return on Net Worth (Return on Equity): 0.19 Return on Net Worth (Return on Equity): 0.01 Return on Net Worth (Return on Equity): 0
  • 8. Efficiency 2009 2009 Ratio 2008 2008 Ratio 2007 2007 Ratio Cost of Sales to Inventory: 2.81 Cost of Sales to Inventory: 2.6 Cost of Sales to Inventory: 2.06 2009 2009 Ratio 2008 2008 Ratio 2007 2007 Ratio Sales to Total Assets: 2.28 Sales to Total Assets: 2.54 Sales to Total Assets: 2.03 2009 2009 Ratio 2008 2008 Ratio 2007 2007 Ratio Days' Receivables: 14.92 Days' Receivables: 12.58 Days' Receivables: 8.39
  • 9. Divide and Share the Wealth 2007 2008 2009 -0.3025 -0.225 -0.08 The Annual average dividend per share is as follows:
  • 10. Loss Generation – Profitless Although the Loss generated for the annual average dividend per share is decreasing, Bluefly.com still expects to generate more losses in the future to do many adverse factors, including: High merchandise return rate from customers High degrees of competition from brick and mortar and internet based retailers High dependence on third party relationships High volatility due cyclical variations in the apparel and e-commerce markets
  • 11. ALL RATIOS GALORE 2009 2009 Ratio 2008 2008 Ratio 2007 2007 Ratio Current Ratio: 2.54 Current Ratio: 2.5 Current Ratio: 2.51 Quick (Acid Test) Ratio: 1.06 Quick (Acid Test) Ratio: 0.58 Quick (Acid Test) Ratio: 0.49 Current Liabilities to Net Worth: 0.55 Current Liabilities to Net Worth: 0.69 Current Liabilities to Net Worth: 0.66 Current Liabilities to Inventory: 0.71 Current Liabilities to Inventory: 0.54 Current Liabilities to Inventory: 0.63 Sales to Receivables: 24.47 Sales to Receivables: 29.02 Sales to Receivables: 43.53 Days' Receivables: 14.92 Days' Receivables: 12.58 Days' Receivables: 8.39 Cost of Sales to Inventory: 2.81 Cost of Sales to Inventory: 2.6 Cost of Sales to Inventory: 2.06 Days' Inventory: 129.85 Days' Inventory: 140.2 Days' Inventory: 177 Cost of Sales to Payables: 11.38 Cost of Sales to Payables: 7.23 Cost of Sales to Payables: 6.94 Days' Payables: 32.06 Days' Payables: 50.52 Days' Payables: 52.56 Total Liabilities to Tangible Net Worth: 0.55 Total Liabilities to Tangible Net Worth: 0.88 Total Liabilities to Tangible Net Worth: 0.67 Fixed Assets to Net Worth: 0.15 Fixed Assets to Net Worth: 0.33 Fixed Assets to Net Worth: 0.22 Fixed Assets to Tangible Net Worth: 0.15 Fixed Assets to Tangible Net Worth: 0.33 Fixed Assets to Tangible Net Worth: 0.22 Collection Period: 14.92 Collection Period: 12.58 Collection Period: 8.39 Sales to Inventory: 4.6 Sales to Inventory: 4.14 Sales to Inventory: 3.21 Sales to Fixed Assets: 23.17 Sales to Fixed Assets: 15.81 Sales to Fixed Assets: 15.2 Sales to Total Assets: 2.28 Sales to Total Assets: 2.54 Sales to Total Assets: 2.03 Assets to Sales: 0.44 Assets to Sales: 0.39 Assets to Sales: 0.49 Sales to Net Working Capital: 4.19 Sales to Net Working Capital: 5.07 Sales to Net Working Capital: 3.38 Accounts Payable to Sales: 0.05 Accounts Payable to Sales: 0.09 Accounts Payable to Sales: 0.09 % Profits Before Taxes to Tangible Net Worth: 11.63 % Profits Before Taxes to Tangible Net Worth: 59.57 % Profits Before Taxes to Tangible Net Worth: 59.86 % Profit Before Taxes to Total Assets: 7.47 % Profit Before Taxes to Total Assets: 28.74 % Profit Before Taxes to Total Assets: 35.7 Return on Sales (Profit Margin): 0.05 Return on Sales (Profit Margin): 0 Return on Sales (Profit Margin): 0 Return on Assets: 0.12 Return on Assets: 0.01 Return on Assets: 0 Return on Net Worth (Return onEquity): 0.19 Return on Net Worth (Return onEquity): 0.01 Return on Net Worth (Return on Equity): 0 EBITA 878,000 EBITA -5,900,000 EBITAn/a