User Experience Design
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What is User Experience Design? Learn the basic concept of UX Design and why it is important
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User Experience Design
- 1. Designing ! User Experience by Publicis Canada UX Team © 2010 Publicis Canada!
- 2. 1. What is User Experience? © 2010 Publicis Canada!
- 3. Good User Experience is like Having a dinner at a great restaurant © 2010 Publicis Canada!
- 4. Great food! Great service! Great vibe! © 2010 Publicis Canada!
- 5. In Digital, User Experience means n. The overall experience and satisfaction a user has when using a product or system By Steve Agalloco, from Design for User Experience, http://www.slideshare.net/spagalloco/design-for-user-experience © 2010 Publicis Canada!
- 6. experience satisfaction © 2010 Publicis Canada!
- 7. THE MOST COMMON MISCONCEPTIONS ABOUT ! USER EXPERIENCE © 2010 Publicis Canada!
- 8. User Experience Design is NOT A step in the process User Experience Design isn't a checkbox. You don't do it and then move on. It needs to be integrated into everything you do. ! ! Liz Danzico, Chair, MFA in Interaction Design, ! School of Visual Arts in NYC! 10 Most Common Misconceptions About User Experience Design, by Whitney Hess http://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
- 9. User Experience Design is NOT Just about the user We just can't always do what is best for the users. There are a set of business objectives that are needing to be met - and we're designing to that, as well. ! ! Russ Unger, Director of Experience Planning, DraftFCB! Image Source: Can You Say What Your Strategy Is?” by David J. Collis and Michael G. Rukstad, Harvard Business Review, April 2008, page 89 10 Most Common Misconceptions About User Experience Design, by Whitney Hess http://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
- 10. User Experience Design is NOT Expensive Sometimes a fully-fledged, formal UCD (user centered design) process may not be the best thing to try the first time. It's extremely important-and totally possible no matter where you're working or when you arrive on a project-to make small improvements to both the project and the product by introducing some user experience design techniques. ! ! Steve Baty, Principal and UX Strategist, Meld Consulting! 10 Most Common Misconceptions About User Experience Design, by Whitney Hess http://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
- 11. User Experience Design is NOT Easy Cutting Corners • All assumptions, no validation ! • One-size-fits-all solutions! • Everybody is our target customer! • Feature creep! • Design during development! 10 Most Common Misconceptions About User Experience Design, by Whitney Hess http://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
- 12. User Experience Design is NOT The role of one person or department User experience isn't just the responsibility of a department or a person. That compartmentalist view of UX is evidence that it is not part of the organizational culture and hints to teams not having a common goal or vision for the experience they should deliver collectively. ! ! Livia Labate, Principal, UX, Comcast Interactive Media! 10 Most Common Misconceptions About User Experience Design, by Whitney Hess http://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
- 13. User Experience Design is NOT A single discipline 10 Most Common Misconceptions About User Experience Design, by Whitney Hess http://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
- 14. The user experience is primarily made up of four factors: Design, Usability, Functionality, and Content. © 2010 Publicis Canada!
- 15. Elements of User Experience Independently, none of these factors makes for a positive user experience; however, taken together, these factors constitute the main ingredients for a website s success. ! © 2010 Publicis Canada!
- 16. User Experience Design is NOT A choice The biggest misconception is that companies have a choice to invest in their user's experience. To survive, they don't. ! ! Joshua Porter, Principal at Bokardo Design! 10 Most Common Misconceptions About User Experience Design, by Whitney Hess http://www.slideshare.net/whitneyhess/10-most-common-misconceptions-about-user-experience-design © 2010 Publicis Canada!
- 17. Experience happens, whether or not you plan for it. ! When not intentionally designed, there's a much higher likelihood of the experience being poor. © 2010 Publicis Canada!
- 18. Why design good experiences? Cost of Cost of Creating a Bad Creating a Good Experience Experience The Value of User Experience, Niko Nyman http://www.slideshare.net/spushnik/the-value-of-user-experience-from-web-20-expo-berlin-2009-presentation © 2010 Publicis Canada!
- 19. Why design good experiences? Value of a Bad Value of a Good Experience Experience The Value of User Experience, Niko Nyman http://www.slideshare.net/spushnik/the-value-of-user-experience-from-web-20-expo-berlin-2009-presentation © 2010 Publicis Canada!
- 20. Designing Good User Experiences © 2010 Publicis Canada!
- 21. Good User Experience Requires Planning • Who are our target customers? - Target! • How many servers and chefs do we need? – Team! • What is our menu? – Content! • What is the price for the each dish? - Budget! • How many seats and plates? - Estimate! • How we keep the service consistent? – Quality Control! © 2010 Publicis Canada!
- 22. Good User Experience Requires Collaboration Brand Insights & Planning & Digital Strategy Strategy! Client & Business Account UX ! User Experience Objectives Service! Design! Planning & Design Project! Management! Experience Creative Creative Strategy & Technology! Development Design! Visual Design © 2010 Publicis Canada!
- 23. Good User Experience Requires Discipline Design is not just what it looks like and feels like. Design is how it works ! ! Steve Jobs, 2003! © 2010 Publicis Canada!
- 24. Good User Experience Requires Attention to Detail The details are not the details. They make the design ! ! Charles Eames! © 2010 Publicis Canada!
- 25. Good User Experience Requires Culture Together, we are creating the culture to design and deliver a great user experience. © 2010 Publicis Canada!
- 26. 10 Rules of Good Design • Good design should be innovative! • Good design should make a product useful! • Good design is aesthetic design! • Good design will make a product understandable! • Good design is honest! • Good design is unobtrusive! • Good design is long lived! • Good design is consistent in every details! • Good design should be environmentally friendly! • Good design is as little design as possible! ! Dieter Rams from Objectified! © 2010 Publicis Canada!