this is the presentation linked to the Bnet article regarding Internet Writing tips for marketers. Some rights reserved, CC Yann A. Gourvennec, Head of Internet & Digital Media at Orange Business Services.

1. 6 steps to valuable content 2 1 PUSH ENVELOPE BEYOND ONE SCROLL TO BEEF UP CONTENT AND IMPROVE INDEXING (SEO) INSERT IMAGES AMONGST TEXT NOT TEXT AMONGST IMAGES (IE ONLY TO COVER UP WEAK CONTENT) 3 HUB PAGES IMPLY A HUB … AND MANY SPOKES INTERNAL + E XTERNAL LINKS + PARTNERSHIPS -EXTERNAL RESOURCES (REPORTS, VIDEOS, BLOG POSTS …) 4 GOOD CONTENT SHOWS IN THE TITLE 5 KEYWORDS = TOPICS WHO READS ME? WHY? WHAT FOR? SHOULD IMPLY -KEYWORD STRATEGY - 6 NOW YOU CAN WORK ON CREATING VALUE-ADD CONTENT FOR YOUR VISITORS <META TITLE> <META KEYWORDS> This work is licensed under the Creative Commons Attribution-oncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ You are allowed to use this presentation provided you quote the author and the source of this information