this is the presentation linked to the Bnet article regarding Internet Writing tips for marketers. Some rights reserved, CC Yann A. Gourvennec, Head of Internet & Digital Media at Orange Business Services.
6 steps to valuable content
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<META TITLE> <META KEYWORDS>
PUSH ENVELOPE INSERT IMAGES HUB PAGES IMPLY GOOD CONTENT KEYWORDS = TOPICS NOW YOU CAN
BEYOND ONE AMONGST TEXT A HUB … AND SHOWS IN THE WORK ON
SCROLL TO BEEF NOT TEXT MANY SPOKES TITLE CREATING VALUE-
WHO READS ME? WHY?
UP CONTENT AND AMONGST ADD CONTENT
INTERNAL + WHAT FOR?
IMPROVE IMAGES (IE FOR YOUR
EXTERNAL LINKS SHOULD IMPLY
INDEXING (SEO) ONLY TO VISITORS
+ PARTNERSHIPS -KEYWORD STRATEGY
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some rights reserved (cc) 2009 Orange Business Services - http://blogs.orange-business.com