This Dashboard is a version of our Orange Social Media monitoring panel as of mid October. P¨lease note that it was issued on the eve of a major change of the Klout score algorithm and that therefore I am not certain that I will not replace this metric with another more reliable one. This dashboard is an attempt at making sense and putting numbers behind our social media engagement and presence, it is no way comprehensive and it is not meant to achieve anything else than help us hone our skills and improve engagement with our audiences. Note: this is the monthly dashboard and doesn't include the more in-depth analysis which is being produced by the team on a weekly basis. As the question was asked, the data source is either socialbakers or Twitter counter, or Tweetreach, or even Google Analytics for the most part. The data is crunched into Exel and then injected through Adobe Indesign. The initial design was done by a graphic artist and the maintenance is done in my team. The job of maintaining this dashboard is a couple of hours per month and should not be more than this.

1. Social Media
Orange Group
october 2011

2. Social Media
fan base engagement rate territories
Orange Group
+ 2500
Orange Group
0,03%
Orange
Orange page
+5%France
fans evolution
oct vs sept 2011 oct - 2011 France
105,8 total fans 6,6%
7,3% United states
Orange Worldwide : 2,266,134 likers
Orange
214,0 Orange 0,07%
Orange fan
224,3 Orange fan 0,03% 8,9%
42%
Orange France Tunisia
Orange France 0,03%
229,6
9,5%
Orange Tunisie Orange Tunisie 0,03%
286,1
MEDITEL MEDITEL 0,15% Others
323,3 United Kingdom
Orange Polska 0,18%
Orange Polska
0 50 100 150 200 250 300 350 0,00 0,05 0,10 0,15 0,20 25,9%
Poland
brands WW telcos FR telcos
fan base fan base fan base
& engagement rate & engagement rate & engagement rate
oct - 2011 oct - 2011 oct - 2011
Orange 105 806 0,07% Orange 105 806 0,07% Orange 105 806 0,07%
Redbull 22 451 471 0,02% DT AG 17 377 0,52% B&You 13 591 0,59%
Oreo 23 123 646 0,08% Telmex 32 518 0,08% Sosh 17 692 0,20%
Starbucks 25 509 108 0,12% O2 UK 298 655 0,07% Bouygues 97 766 0,11%
Disney 28 831 738 0,13% Verizon 1 557 284 0,01% Orange FR 224 383 0,03%
Coca-Cola 34 578 761 0,02% AT&T 1 719 028 0,01% SFR 408 764 0,06%
0 8000 16000 24000 32000 40000 0 500000 1000000 1500000 2000000 0 100000 200000 300000 400000 500000
source : Socialbakers

3. Social Media & blog
live tweet
#hubforum
805
tweets
@replies 7 tweets
31 569
9% reached 632,092 people
thanks to 398 tweeterers 49 228
4/7 tweets
top 5 tweeterers
428 448 @fbrahimi
372 386 @AlecJRoss
81 896 2/3 tweets
204 990 @ygourven
37% 54%
95 760 @radmilovitch
469 399
72 498 @DavidAbiker
regular tweets retweets
1 tweet
0 100000 200000 300000 400000 500000
source: tweetreach
@orange WW telcos blog live orange
progression engagement rate http://live.orange.com
3000 600
#1 USA @ATT 74 +1
107,868 followers
300
#2 UK @O2 73 +3 12 sept 19 sept 26 sept 3 oct
2500 53,727 followers
#3 FRA @Orange 61 +1
2,397 followers
2000 #4 FRA @SFR_Groupe 52 +2
14 likes 257 tweets
3,128 followers
23 articles
#5 UK @Vodafone_Group 40 +1
8,587 followers
1500
1-Oct 2-Oct 3-Oct 4-Oct 5-Oct 6-Oct 7-Oct 8-Oct 9-Oct 10-Oct 11-Oct 12-Oct 13-Oct
7 coms
source: twittercounter source: Klout Hubforum source: Google Analytics
460
+21% visits/day

4. Social Media glossary
engagement Klout TweetReach TwitterCounter
rate
Measures the interactions Measures influence from Measures how your Provides the follower's
(likes and comments) social networks with your the messages impact the Twitter evolution from one account
compared to total posts and true reach to your people conversation about the brand
fans or product
http://www.socialbakers.com http://klout.com/home http://tweetreach.com/ http://twittercounter.com/