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pictures by antimuseum.com or Microsoft unless otherwise stated
http://bit.ly/infobesite
1
C O N F E R E N C E S C O O P ....
3
Veille, outils et astuces : comment survivre à
l’infobésité ?
8 Juillet 2013some rights reserved cc 2013 visionarymarket...
4
agenda
 Réflexions sur
l’infobésité
 Outils et astuces
 Conclusion
@ygourven
picture: microsoft gallery
8 Juillet 201...
5 8 Juillet 2013
automne 2013 … patience
http://amonboss.com
some rights reserved cc 2013 visionarymarketing.com - Yann A ...
pictures by antimuseum.com or Microsoft unless otherwise stated
http://bit.ly/infobesite
6
R É F L E X I O N S L I M I N A...
7
je suis un digital native !
8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec
7
8
les digital natives n’existent pas
http://bit.ly/foloncasilli
1. anecdotes contre
statistiques
2. données
existantes
3. ...
9
confession
personnelle
• Le dilemme du
créateur de contenus
8 Juillet 2013some rights reserved cc 2013 visionarymarketin...
10
amorçage généralisationdigestion
Experts, ils perçoivent l’intérêt du
contenu sur le Web, savent référencer un
site, fa...
11
Quelles conséquences sur le contenu Web
8 Juillet 2013
 Surinformation
 Beaucoup de redites
 Pas de ligne éditoriale...
12 8 Juillet 2013
le résultat
some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec
13 8 Juillet 2013
Conséquences pour la veille?
some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec
14 8 Juillet 2013
Informations vs. données
1%some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec
15
écoute passive, active, écoute et action
some rights reserved by ella novak
8 Juillet 2013some rights reserved cc 2013 ...
16
1. Le chercheur
8 Juillet 2013
 Patient
 Recherche et recherche
encore
 Démarche analytique
 Démarche déductive
1er...
17
2. Le trouveur
8 Juillet 2013
 Nerveux
 Trouve tout de suite …
 Ou passe au chercheur
 Démarche synthétique
 Démar...
18 8 Juillet 2013
Que faire par rapport à l’infobésité ?
some rights reserved cc 2013 visionarymarketing.com - Yann A Gour...
19 8 Juillet 2013
Autres méthodes …
some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec
pictures by antimuseum.com or Microsoft unless otherwise stated
http://bit.ly/infobesite
20
O U T I L S & A S T U C E S
( ...
21
En plus de
Scoop.it!
• http://www.scoop.it
/t/yagphotogaphy
8 Juillet 2013some rights reserved cc 2013 visionarymarketi...
22
Les + Les -
8 Juillet 2013
 Ne pas les négliger
 Direct et simple
 Pas de recherche
 Ne pas être largué
 « Ah! Tu ...
23
Les + Les -
8 Juillet 2013
 « Fil »
 Communautés et listes
 Tout sur tout
 +++ pour les blogueurs
 Pollution
 Str...
24
3. Astuce :
yoono
• Fin de Rockmelt
• Add-on Netscape
• Plug-in Chrome
8 Juillet 2013
twitter
Facebook
some rights rese...
25
Yoono (suite)
• Le navigateur social
8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourven...
26
Astuce
Wordpress.co
m
Like & reblog
• Mieux sur tablette
• Même principe que
Tumblr mais avec
“vrai” contenu
8 Juillet ...
27
Astuce: “Press
this”
• Bookmarklet
• http://codex.wordpr
ess.org/Press_This
8 Juillet 2013some rights reserved cc 2013 ...
28
3. Stumble
upon
• Trouver des idées
• Ne pas tourner en
rond
• Ajout des thèmes
automatique (vous
avez aimé…)
• Point d...
29
http://noowit.com
Noowit (nouveau)
• Intelligence
artificielle
• Apprentissage (en
fonction des likes)
• Sélection en f...
30
http://evernote.com/webclipper
• Astuce Evernote Web
clipper
8 Juillet 2013some rights reserved cc 2013 visionarymarket...
31 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec31
32merci de votre attention 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec32
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[Fr] veille, curation et infobésité, trucs, astuces et outils - Conférence Scoop.it!

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Dans cette présentation réalisée pour la conférence Scoop.it! sur la curation de contenu qui se tient à Paris le 8/7/2013 je donne ma vision de la veille, de l'infobésité, de l'information et des outils pour mener une veille efficace.

Published in: Business
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[Fr] veille, curation et infobésité, trucs, astuces et outils - Conférence Scoop.it!

  1. 1. pictures by antimuseum.com or Microsoft unless otherwise stated http://bit.ly/infobesite 1 C O N F E R E N C E S C O O P . I T ! Veille, outils et astuces : comment survivre à l’infobésité ? 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 1
  2. 2. 3 Veille, outils et astuces : comment survivre à l’infobésité ? 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec http://bit.ly/infobesite 3
  3. 3. 4 agenda  Réflexions sur l’infobésité  Outils et astuces  Conclusion @ygourven picture: microsoft gallery 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 4
  4. 4. 5 8 Juillet 2013 automne 2013 … patience http://amonboss.com some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec
  5. 5. pictures by antimuseum.com or Microsoft unless otherwise stated http://bit.ly/infobesite 6 R É F L E X I O N S L I M I N A I R E S Veille, outils et astuces : comment survivre à l’infobésité ? 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 6
  6. 6. 7 je suis un digital native ! 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 7
  7. 7. 8 les digital natives n’existent pas http://bit.ly/foloncasilli 1. anecdotes contre statistiques 2. données existantes 3. historicité du concept Jacques Folon http://www.linkedin.com/in/folon 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 8
  8. 8. 9 confession personnelle • Le dilemme du créateur de contenus 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 9
  9. 9. 10 amorçage généralisationdigestion Experts, ils perçoivent l’intérêt du contenu sur le Web, savent référencer un site, faire la part entre SEO et SEM et protéger leur contenu si nécessaire. Ils font des blogs et des médias sociaux, mais avec un objectif en tête, le e-commerce emboîte le pas… B zone grise de « digestion » 10 ans (1999-2009) pendant lesquels les meilleurs en tirent parti, les entreprises pas vraiment. Quelques bonnes tentatives, le commerce électronique n’est pas encore entré dans cette logique. La réaction, souvent, dans les entreprises est « nous ne sommes pas le Figaro » … Newbies, Ils arrivent en fin de cycle et ils débutent. Ils n’hésitent pas à dépenser des sommes considérables en création de contenu avec des externes, sans toutefois savoir bien quoi en faire. En bons débutants, ils aiment bien recopier les autres … Zombies, L’équipe ayant perdu de vue l’objectif, elle redoubla d’efforts. Les zombies créent des contenus pour le contenu, ne savent quoi en faire, multiplient les contenus sans les démarquer… et ils se retweetent entre eux pour brouiller les pistes A C2 C3 C1 Phase de découverte 1995-1999 peu d’entreprises ont compris, hormis les portails dédiés à cela, la logique du contenu, les pionniers avancent 3 Phases du marketing de contenu 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec
  10. 10. 11 Quelles conséquences sur le contenu Web 8 Juillet 2013  Surinformation  Beaucoup de redites  Pas de ligne éditoriale  Tweets “incestueux”  2 RT en moyenne  Du contenu sans culture  Quel rapport avec le business ? “la chair est triste, hélas, et j’ai lu tous les livres” some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 11
  11. 11. 12 8 Juillet 2013 le résultat some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec
  12. 12. 13 8 Juillet 2013 Conséquences pour la veille? some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec
  13. 13. 14 8 Juillet 2013 Informations vs. données 1%some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec
  14. 14. 15 écoute passive, active, écoute et action some rights reserved by ella novak 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 15
  15. 15. 16 1. Le chercheur 8 Juillet 2013  Patient  Recherche et recherche encore  Démarche analytique  Démarche déductive 1er profil de veilleur some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 16
  16. 16. 17 2. Le trouveur 8 Juillet 2013  Nerveux  Trouve tout de suite …  Ou passe au chercheur  Démarche synthétique  Démarche inductive 2eme profil de veilleur some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 17
  17. 17. 18 8 Juillet 2013 Que faire par rapport à l’infobésité ? some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec
  18. 18. 19 8 Juillet 2013 Autres méthodes … some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec
  19. 19. pictures by antimuseum.com or Microsoft unless otherwise stated http://bit.ly/infobesite 20 O U T I L S & A S T U C E S ( E N D E H O R S D E S C O O P . I T ! ) Veille, outils et astuces : comment survivre à l’infobésité ? 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 20
  20. 20. 21 En plus de Scoop.it! • http://www.scoop.it /t/yagphotogaphy 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 21
  21. 21. 22 Les + Les - 8 Juillet 2013  Ne pas les négliger  Direct et simple  Pas de recherche  Ne pas être largué  « Ah! Tu n’es pas au courant?! »  Trop d’info tue l’info  Images = lourdeur  Pertinence  Lassitude survivre aux newsletters ? Les astuces  Se désinscrire des newsletters qu’on ne lit pas (plus)  Limiter le mail à des plages horaires  Limiter à quelques newsletters (5 pour moi)  Zdnet + JDNET + Frenchweb + C Brogan + Mario Sundar some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 22
  22. 22. 23 Les + Les - 8 Juillet 2013  « Fil »  Communautés et listes  Tout sur tout  +++ pour les blogueurs  Pollution  Stress des alertes  Addiction  Flux permanent survivre à Twitter ?  Ne pas avoir peur d’arrêter  Utiliser le mobile (alertes muettes)  Programmer ses tweets  Twitterfeed  Utiliser Hootsuite, jamais twitter.com  Dédier une plage horaire  Travailler par exceptions (mentions + DM) some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 23
  23. 23. 24 3. Astuce : yoono • Fin de Rockmelt • Add-on Netscape • Plug-in Chrome 8 Juillet 2013 twitter Facebook some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 24
  24. 24. 25 Yoono (suite) • Le navigateur social 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 25
  25. 25. 26 Astuce Wordpress.co m Like & reblog • Mieux sur tablette • Même principe que Tumblr mais avec “vrai” contenu 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 26
  26. 26. 27 Astuce: “Press this” • Bookmarklet • http://codex.wordpr ess.org/Press_This 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 27
  27. 27. 28 3. Stumble upon • Trouver des idées • Ne pas tourner en rond • Ajout des thèmes automatique (vous avez aimé…) • Point de départ pour des billets 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 28
  28. 28. 29 http://noowit.com Noowit (nouveau) • Intelligence artificielle • Apprentissage (en fonction des likes) • Sélection en fonction de l’apprentissage • Sorte de Flipboard+ 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 29
  29. 29. 30 http://evernote.com/webclipper • Astuce Evernote Web clipper 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec 30
  30. 30. 31 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec31
  31. 31. 32merci de votre attention 8 Juillet 2013some rights reserved cc 2013 visionarymarketing.com - Yann A Gourvennec32

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