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Comment créer une communauté virtuelle favorable à sa marque et à son entreprise ? Yann Gourvennec head of Internet & digital media http://orange- business.com
creative commons notice ,[object Object],[object Object],[object Object]
international presence, local support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],... worldwide solutions, local support ...
a footprint supporting business around the world ,[object Object],[object Object]
my personal research online… since 1995 ,[object Object],[object Object],[object Object]
les budgets en ligne en 2009 (US)
le marketing ?
On Marketing Accountability A Reflection FUTURE LAB Feel free to re-use or mash-up this presentation under Creative Commons 2.0 licence (non-commercial, attribution)
le manifeste
si vous avez une bonne idée …
meatball sundae?
interactivity matrix wikis + interactivity - - + e-commerce online discussions Information driven Internet presence mash ups aggregators ideagoras closed UG shared online space closed UG extranets - needs facilitation -  contents to be generated prior to opening the wiki -  user expertise required build content collectivelly + very interactive open to all/ unstructured. Can be monitored. Best suited for consumer or support Co. Marketing / expert facilitation ++++ job in itself online discussions : co_market / design + interactive/   - facilitation+++ - initial content required easy to setup no risk - a must in services ,[object Object],[object Object],forums blogs Internet presence online product catalogue fully fledged e-commerce site
présence / implication
faire ses gammes
http://geekandpoke.typepad.com/
http://blogs.orange-business.com     www.tinyurl.com/orange0708

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[Fr] L'expérience d'Orange Business Services dans les médias sociaux

Editor's Notes

  1. With international presence and local support: - We serve more than 3,750 multinational customers, including two-thirds of the world's top 100 companies, with IT and data services. - We operate the world's largest seamless voice and data network, and provide local support in 166 countries and territories - We bring you mobile phone networks in 17 countries, including the many of the largest countries in Europe - We support over 110 million Orange mobile customers, including 8 million business users - We currently manage a network of over 300,000 IPVPN access points around the world - We offer the Business Everywhere solution for employees on the move, allowing them to securely access their corporate resources wherever they may be
  2. Visionarymarketing.com since 1995 Marketing consultant in France and England
  3. au lieu de citer les trad