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[Fr] Présentation du Lab Banque et Assurance 20/01/2010

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Yann Gourvennec
Yann Gourvennec
BusinessEconomy & Finance
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élargir et maîtriser son cercle d'influence sur Internet Yann Gourvennec Head of Internet & Digital Media http://orange-business.com Jeudi 28 Janvier 2010 Locaux d’ACMN Vie – Boulevard Haussmann - Paris
creative commons notice ,[object Object],[object Object],[object Object],some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
une empreinte mondiale some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec ,[object Object],[object Object]
avant de se ruer sur la notion d’ « influence » 1 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
les budgets en ligne en 2009 (US) some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page
le marketing ? some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
le marketing ? some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
le manifeste some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
si vous avez une bonne idée … some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
meatball sundae? some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
ICT buyers … some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page vertical painpoints are passionate about technology annoyed by banners/ marketing by interruption are part of ECOSYSTEMS IT security virtualization read blogs turn to trusted technology B2B resources use social media source:
the ICT ecosystem some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page TYPICAL B2B ECOSYSTEM NEWS OPINION LEADERS OTHER SECTORS CONSULTANT PARTNER ENTERPRISE X RSS FEEDS WEB ENTERPRISE OTHER REGIONS ADMIN CONTRACTORS BUYER LEGAL BUSINESS UNIT CLIENT TEAM FINANCIAL CONTROLER CONSULTANTS OTHER BUSINESS UNITS ENTERPRISE Y CONSULTANCY VENDOR VENDOR
quelle place pour les outils? 2 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
interactivity matrix some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec wikis + interactivity - - + e-commerce online discussions Information driven Internet presence mash ups aggregators ideagoras closed UG shared online space closed UG extranets - needs facilitation - contents to be generated prior to opening the wiki - user expertise required build content collectivelly + very interactive open to all/ unstructured. Can be monitored. Best suited for consumer or support Co. Marketing / expert facilitation ++++ job in itself online discussions : co_market / design + interactive/  - facilitation+++ - initial content required easy to setup no risk - a must in services ,[object Object],[object Object],forums blogs Internet presence online product catalogue fully fledged e-commerce site
quelques exemples 3 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
la preuve par l’exemple … par l’expert en sécurité some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Cumul de durée vue 675:34:19 Media démarré 6600 en 8 mois ½
l’apport du visionnaire some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Cumul de durée vue 57:20:12 Media démarré 1038 en 2 mois
le professeur Audenard … l’explication savante some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Cumul de durée vue 75 heures Media démarré 1186 en 2 mois
le bilan ? 4 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
les chiffres some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
On our blogs … what ROI? some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
des centaines d’experts ont participé à ce projet some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
suivez-nous sur … some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec @orangebusiness http://www.posterous.com/orangebusiness http://www.facebook.com/orangebusiness
merci Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Personal Communications Services Limited. © Orange Personal Communications Services Limited. France Telecom Group restricted.

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[Fr] Présentation du Lab Banque et Assurance 20/01/2010

  • 1. élargir et maîtriser son cercle d'influence sur Internet Yann Gourvennec Head of Internet & Digital Media http://orange-business.com Jeudi 28 Janvier 2010 Locaux d’ACMN Vie – Boulevard Haussmann - Paris
  • 2.
  • 3.
  • 4. avant de se ruer sur la notion d’ « influence » 1 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
  • 5. les budgets en ligne en 2009 (US) some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page
  • 6. le marketing ? some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
  • 7. le marketing ? some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
  • 8. le manifeste some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
  • 9. si vous avez une bonne idée … some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
  • 10. meatball sundae? some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
  • 11. ICT buyers … some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page vertical painpoints are passionate about technology annoyed by banners/ marketing by interruption are part of ECOSYSTEMS IT security virtualization read blogs turn to trusted technology B2B resources use social media source:
  • 12. the ICT ecosystem some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page TYPICAL B2B ECOSYSTEM NEWS OPINION LEADERS OTHER SECTORS CONSULTANT PARTNER ENTERPRISE X RSS FEEDS WEB ENTERPRISE OTHER REGIONS ADMIN CONTRACTORS BUYER LEGAL BUSINESS UNIT CLIENT TEAM FINANCIAL CONTROLER CONSULTANTS OTHER BUSINESS UNITS ENTERPRISE Y CONSULTANCY VENDOR VENDOR
  • 13. quelle place pour les outils? 2 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
  • 14.
  • 15. quelques exemples 3 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
  • 16. la preuve par l’exemple … par l’expert en sécurité some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Cumul de durée vue 675:34:19 Media démarré 6600 en 8 mois ½
  • 17. l’apport du visionnaire some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Cumul de durée vue 57:20:12 Media démarré 1038 en 2 mois
  • 18. le professeur Audenard … l’explication savante some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Cumul de durée vue 75 heures Media démarré 1186 en 2 mois
  • 19. le bilan ? 4 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
  • 20.
  • 21. On our blogs … what ROI? some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
  • 22. des centaines d’experts ont participé à ce projet some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
  • 23. suivez-nous sur … some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec @orangebusiness http://www.posterous.com/orangebusiness http://www.facebook.com/orangebusiness
  • 24. merci Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Personal Communications Services Limited. © Orange Personal Communications Services Limited. France Telecom Group restricted.

Editor's Notes

  1. nov-de 2008 some rights reserved - CC 2008 - visionarymarketing.com - Yann A. Gourvennec
  2. nov-de 2008 some rights reserved - CC 2008 - visionarymarketing.com - Yann A. Gourvennec
  3. nov-de 2008 some rights reserved - CC 2008 - visionarymarketing.com - Yann A. Gourvennec
  4. nov-de 2008 some rights reserved - CC 2008 - visionarymarketing.com - Yann A. Gourvennec
  5. nov-de 2008 some rights reserved - CC 2008 - visionarymarketing.com - Yann A. Gourvennec
  6. nov-de 2008 some rights reserved - CC 2008 - visionarymarketing.com - Yann A. Gourvennec
  7. the real question is not ROI, the real question is … clients as usual
  8. nov-de 2008 some rights reserved - CC 2008 - visionarymarketing.com - Yann A. Gourvennec
  9. 60+ active bloggers [Fr + En] 100,000+ visitors 1,000+ comments 200+ trackbacks 200 clips over 10 months new guidelines 50% in English + French videos copied on other sites videos used on client intranets