Dans le 6ème journal of marketing révolution de Capgemini, Visionary Marketing a réalisé l'introduction autour du thème des convergences et des divergences des marketing B2B et B2C afin de dynamiter quelques poncifs et mythes du marketing et de faire éclater la réalité.
[Fr] Marketing B2B et B2C : convergences, divergences et mythes
1. marketing
B2B – B2C
Même combat ?
Yann Gourvennec
Visionary Marketing
Agence de marketing digital
13 janvier 2017
Images flickr et wikimedia commons
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marketing B2B et B2C
convergences, divergences et mythes
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Le nouvel entonnoir des ventes en B2B
Steve Patrizi
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Journal of Marketing Revolution #6
http://bit.ly/mktgrevolution6
dossier complet à télécharger gratuitement
introduction par Visionary Marketing
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journal of marketing revolution #6
5. Some of our clients
Here are some of the engagements carried out with B2B and B2C clients:
Digital assessments and training sessions for banks, healthcare companies, high tech
businesses and various international training organisations.
Client support with regard to change management in the field of digital marketing. Expert blog
creation and content marketing for businesses in Telecoms, IT, private banking, utilities and Big
Data. We have also worked for businesses dealing with consumers, have trained top managers,
communications experts, and various staffers in all sorts of companies. We have led induction
seminars, crash courses, in-depth sessions and strategic sessions.
We have also led social media and word of mouth marketing campaigns, optimised websites
(SEO, SEM, content optimisation), created white papers dedicated to Web matters and
developed personas for businesses mostly in IT, cloud computing and Telecoms.
Jan 2017 5
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6. About Visionary Marketing
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