- The document analyzes Orange's social media presence and engagement metrics across various platforms in November 2011. - It shows that Orange has over 2.6 million fans worldwide on its brand pages on Facebook. The @orange Twitter account had over 122,000 followers. - Engagement rates for Orange's country-specific Facebook pages ranged from 0.03% to 0.09%. The @orange Twitter account had an engagement rate of 0.04% in November 2011.

1. november 2011
Orange Group
Social Media
some rights reserved - cc 2011
orange.com

2. Social Media
Orange
worldwide
Amex
Microsoft
Air France
BNP Paribas
Orange
2 646 275
979 097
567 598
131 516
122 918
SFR
Orange FR
Bouygues
Sosh
B&You
Orange
580 639
269 559
120 831
57 403
19 763
122 918
Verizon
AT&T
O2 UK
Telmex
DT AG
Orange 122 918
18 555
37 379
327 538
1 767 679
1 805 456
Orange Polska
Orange Tunisie
Orange France
Orange fan
Orange
0,06%
0,09%
0,06%
0,03%
0,04%
0,05%
engagement rate*
Orange Polska
Orange Tunisie
Orange France
Orange fan
Orange
countries split
France:
+14%
vs oct 11Fan base for :
Orange Worldwide : 2,646,275 likers
brands pages
fan base
& engagement rate
fan base
Orange Group pages
France
Other
international telco pages
some rights reserved - cc 2011
orange.com
+14,7%
fans*
french telco pages
0,07%
0,04%
0,01%
0,26%
0,01%
0,08%
0,08%
0,22%
0,04%
0,06%
0,05%
122 918
158 877
264 009
296 559
271 117
344 960
Poland
United
Kingdom
Tunisia
24,6%
9,1%
9,0%
43%
Orange
Dominicana
Orange
Dominicana
*nov 2011 vs oct 2011
United States
7,5%6,5%
2 315 043
0,08%
0,12%
0,04%
0,04%
0,04%
+7%*
+6%*
+19%*
+13%*
+17%*
+2%*
source: socialbakers source: socialbakers source: facebook
source: socialbakers source: socialbakers source: socialbakers
Orange Group pages
nov 2011
*measures interactions vs total fan posts
@Orange page
nov 2011
nov 2011
engagement rate
fan base
& engagement rate
nov 2011
engagement rate
0,04%
engagement rate
nov 2011
fan base
& engagement rate
Fan base for
Orange page : 122 918

3. Social Media
@orange
Twitter progression
blog live orange
http://live.orange.com
Twitter international telco
Klout evolution
search with Tweetreach
«live orange blog»
some rights reserved - cc 2011
orange.com
&
source: Twitter Counter source: Klout
top 5 twitterers over 114 based on the impressions**
source: Tweetreach
repartition of tweet type
*reach is the total number of unique
Twitter users who received tweets
**each receipt of a tweet is called
an impression
total people reached* with the search
«live orange blog» : 149 994
114 tweeterers
@lesanto
@RevezNexus
@orangebusiness
@orange
@camj59
3000
3500
4000
30-Nov28-Nov25-Nov22-Nov19-Nov16-Nov13-Nov10-Nov7-Nov4-Nov1-Nov
@orange :
16 coms
Nov-25Nov-20Nov-15Nov-10Nov-5Nov-1
UK O2
59 536 followers
#2
FRA Orange
3 952 followers#3
FRA SFR_Groupe
3 706 followers#4
UK Vodafone_Group
9 136 followers#5
USA ATT
113 466 followers#1
source: Google Analytics
229
tweets
17 articles
145 shares
210 tweets
-169
+259
045
+131
70%
27%
3%
46 092 people reached
43 926 people reached
38 396 people reached
13 688 people
reached
+46%
vs oct 11
visits/day
3877
followers
3551
followers
3229
followers
50 803 people reached
502
November
visits
70 -2
regular tweets
@replies
retweets
nov 2011
nov 2011
200
400
600
30-Nov25-Nov20-Nov15-Nov10-Nov5-Nov1-Nov
30th
nov 2011nov 2011

4. Social Media glossary
Measures influence from
social networks with your the
true reach to your people
Measures how your
messages impact the Twitter
conversation about the brand
or product
Provides the follower's
evolution from one account
engagement
rate
Klout TweetReach TwitterCounter
http://tweetreach.com/ http://twittercounter.com/http://klout.com/home
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Measures the interactions
(likes and comments)
compared to total posts and
fans
http://www.socialbakers.com