Keyword Research in Autopilot by Google Spreadsheet Macros

1. Hi #brightonSEO, this is @yigitkonur

2. Keyword Research in Autopilot by using Spreadsheet Macros #brightonSEO @yigitkonur

3. ARE YOU

4. SEO & Content PPC & Analytics

5. SEO PPC

6. Keyword Research

7. Who love keyword research?

8. Who love keyword research?

9. Tooooo MUCH TASKS SENIOR MARKETERS

10. MAKES YOU CRAZY

11. Beginner SEO Veteran SEO

12. We need to find smarter solutions!

13. GET HANDS DIRTY!

14. Reddit

15. Reddit Renaissance

16. Reddit Renaissance #BrightonSEO

17. There is a solution to every problem of Turks.

18. How to use keyword research? 1. Understanding your market 2. Tracking ranks to measure KPIs 3. Align strategy by using data 4. Continuous content marketing 5. Target prioritization with data Bonus: Better Adwords Account Management

24. =/ Only Finding New Keywords Modern Keyword Research

25. = Modern Keyword Research Enrich Keyword Data

26. (2007) Ancient Keyword Research 1. Keywords 2. Positions

27. (2012) Old School Keyword Research 1. Keywords 2. Positions 3. Search Volume 4. Search Trends

28. (2017) Next-gen Keyword Research

29. (2017) Next-gen Keyword Research 12 metrics 4 data sources (KW Planner + Search Console + SEOmonitor + Crawling)

30. (2017) Next-gen Keyword Research Trackable Metrics 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

31. (2017) Next-gen Keyword Research Filter: ALL 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

32. (2017) Next-gen Keyword Research Filter: Search Console & Analytics 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

33. (2017) Next-gen Keyword Research Filter: SEOmonitor & Other Tools 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

34. (2017) Next-gen Keyword Research Filter: Manual Controls 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

35. HOW TO BRING ALL THESE DATA INTO SAME PAGE WITH OTHER DATA

36. Simple but Limited Way: Keyword Intelligence Tools

37. Searchmetrics SEMrush Sistrix Linkdex Conductor BrightEdge SEOlytics

38. Capture all data sources! 1. Your Own Data 2. Google’s Data 3. External Connections

39. Keyword Research Framework •Your Own Data •Google’s Data 1.Fetch & Scrape • Search Volume Data • Ranking & Visibility • Crawling & Structure 2.Request & Process • Eliminate Keywords • Collecting Together • Visualizing Data 3.Collect & Visualize

40. Let’s take a look, step by step

42. Keyword Research Framework •Your Own Data •Google’s Data Fetch & Scrape

43. Step 1A: Use Your Own Data Search Analytics Google Analytics Your Audience Your Own Data

44. a) Search Analytics

47. a) Search Analytics (Spreadsheet Macro)

48. b) Google Analytics

49. b) Google Analytics (Search Console Integration)

50. c) Get Help from Audience

51. c) Get Help from Audience

52. Step 1B: Google’s Public Data Adwords Data Search Suggest Topical Relevancy Google’s Public Data

53. a) Adwords Data (KW Planner)

54. a) Term Explorer (KW Planner) Hacky Way

55. a) Term Explorer (KW Planner) Hacky Way

56. a) Your Own Adwords Performance Data

57. b) Instant Search Suggests

58. b) Instant Search Suggests (Cheap Way)

59. b) Instant Search Suggests (Hacky Way)

60. b) Instant Search Suggests (Spreadsheet Macro)

61. c) Moz’s Keyword Explorer

62. c) SEOmonitor’s Topic Explorer

64. Keyword Research Framework • Search Volume Data • Ranking & Visibility • Crawling & Structure 2.Request & Process

65. Step 2A: Search Volume Data Volume API Keyword Tool.io API Search Volume API

66. a) Volume API

67. a) Volume API

68. a) Volume API

69. a) Volume API (Spreadsheet Macro)

70. b) Keywordtool.io API

71. b) Keywordtool.io API (Spreadsheet Macro)

72. Step 2B: Visibility & Opportunity & Difficulty SEO Monitor Excel Formulas Keyword Visibility

73. a) SEOmonitor (Visibility)

74. a) SEOmonitor (Opportunity)

75. a) SEOmonitor (Difficulty)

76. b) Excel Formulas

78. Keyword Research Framework • Eliminate Keywords • Collecting Data • Understanding Data 3.Collect & Visualize

79. Step 3A: Eliminate Keywords Keyword Shitter Zeo Keyword Seperator Zeo Keyword Seperator v2 Eliminate Keywords

80. a) Keyword Shitter

81. b) Zeo Keyword Seperator (Spreadsheet Macro)

89. c) Zeo Keyword Seperator v2

92. Step 3B: Collecting Together Google Spreadsheet API Connections Collecting Data

93. a) Bring All Metrics Together 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

94. a) Bring All Metrics Together 4 data sources (KW Planner + Search Console + SEOmonitor + Crawling)

95. a) Bring All Metrics Together (VLOOKUP)

96. b) Learn to Connect APIs to Spreadsheets =importXML("https://api.sistrix.com/domain.overview?api_key=YOURAPIKEY&dom ain=sistrix.de"; "//@value")

97. b) Learn to Connect APIs to Spreadsheets =ImportJSON(“http://date.jsontest.com", “/date”, “noInherit, noTruncate”)

98. Step 3C: Understanding Data Visualize Your All Data Filter Data to Create Insights Understanding Data

99. a) Visualize Your All Data by Highcharts

100. a) Visualize Your All Data by Highcharts (Treemap)

101. a) Visualize Your All Data by Highcharts (Bubble)

102. a) Visualize Your All Data by Highcharts (Word Cloud)

103. b) Filter & Conditional Format Your Data

106. b) Filter & Conditional Format Your Data 1. Keywords 2. Search Volume 3. Current Position 4. Avg. Google Position 5. CTR of SERPs 6. Avg. CTR of SERPs 7. Opportunity 8. Difficulty 9. Impressions 10. Clicks 11. Landing URL 12. SERP Preview

107. b) Filter & Conditional Format Your Data CTR of Keyword vs. Average CTR of This Positon iPhone 7 charger Pos: 6 CTR: %4.3 all position 6 keywords Pos: 6 CTR: %6.3

108. b) Filter & Conditional Format Your Data CTR of Keyword vs. Average CTR of This Positon iPhone 7 charger Pos: 6 CTR: %4.3 all position 6 keywords Pos: 6 CTR: %6.3 Reconsider SERP view (title/description) of -iPhone 7 charger- landing page

109. b) Filter & Conditional Format Your Data Keywords vs. Landing Page iPhone 7 discounts /iphone-7-chargers

110. b) Filter & Conditional Format Your Data Keywords vs. Landing Page iPhone 7 discounts /iphone-7-chargers This persona is looking for iPhone 7 discounts, Not iPhone 7 chargers. Check your link structure!

111. b) Filter & Conditional Format Your Data Current Position vs. Avg. Google Position from SEOmonitor From Search Console 27

112. b) Filter & Conditional Format Your Data Current Position vs. Avg. Google Position from SEOmonitor From Search Console 27 Google is not lying. Did you lose any positions? If there is huge gap between actual & avg, it might be a problem

114. YOU CAN PREPARE MORE & MORE SCENARIOS This is enough for 25 mins 

115. Earn lifetime access to Zeo’s internal spreadsheets! + Documentation & links on this presentation + Free VolumeAPI Credits on tools Drop me a line yigit@zeo.org

116. Drop me a line, yigit@zeo.org to meet!