It is getting hard to get more data from Google when it comes to talk about free keyword data for SEO purposes. Because of latest regulations by Google, we cannot reach Search Volumes easily but there are still ways to reach them with using other tools. In this presentation, I'm going to talk about them. If you're interested in to watch gifs and videos, please download full version by Slideshare. #brightonSEO

1. Hi #brightonSEO, this is @yigitkonur

2. Keyword
Research
in Autopilot
by using
Spreadsheet
Macros
#brightonSEO
@yigitkonur

3. ARE YOU

4. SEO
&
Content
PPC
&
Analytics

5. SEO PPC

6. Keyword
Research

7. Who love
keyword
research?

8. Who love
keyword
research?

10. Tooooo
MUCH
TASKS
SENIOR
MARKETERS

11. MAKES
YOU
CRAZY

12. Beginner SEO Veteran SEO

13. We need to find smarter solutions!

14. GET
HANDS
DIRTY!

15. Reddit

16. Reddit Renaissance

17. Reddit Renaissance #BrightonSEO

27. There is a solution to every problem of Turks.

32. How to use keyword research?
1. Understanding your market
2. Tracking ranks to measure KPIs
3. Align strategy by using data
4. Continuous content marketing
5. Target prioritization with data
Bonus: Better Adwords Account Management

33. How to use keyword research?
1. Understanding your market
2. Tracking ranks to measure KPIs
3. Align strategy by using data
4. Continuous content marketing
5. Target prioritization with data
Bonus: Better Adwords Account Management

34. How to use keyword research?
1. Understanding your market
2. Tracking ranks to measure KPIs
3. Align strategy by using data
4. Continuous content marketing
5. Target prioritization with data
Bonus: Better Adwords Account Management

35. How to use keyword research?
1. Understanding your market
2. Tracking ranks to measure KPIs
3. Align strategy by using data
4. Continuous content marketing
5. Target prioritization with data
Bonus: Better Adwords Account Management

36. How to use keyword research?
1. Understanding your market
2. Tracking ranks to measure KPIs
3. Align strategy by using data
4. Continuous content marketing
5. Target prioritization with data
Bonus: Better Adwords Account Management

37. How to use keyword research?
1. Understanding your market
2. Tracking ranks to measure KPIs
3. Align strategy by using data
4. Continuous content marketing
5. Target prioritization with data
Bonus: Better Adwords Account Management

38. =/
Only
Finding
New
Keywords
Modern
Keyword
Research

42. =
Modern
Keyword
Research
Enrich
Keyword
Data

44. (2007) Ancient Keyword Research
1. Keywords
2. Positions

45. (2012) Old School Keyword Research
1. Keywords
2. Positions
3. Search Volume
4. Search Trends

46. (2017) Next-gen Keyword Research

47. (2017) Next-gen Keyword Research
12 metrics
4 data sources
(KW Planner + Search Console
+ SEOmonitor + Crawling)

48. (2017) Next-gen Keyword Research
Trackable Metrics
1. Keywords
2. Search Volume
3. Current Position
4. Avg. Google Position
5. CTR of SERPs
6. Avg. CTR of SERPs
7. Opportunity
8. Difficulty
9. Impressions
10. Clicks
11. Landing URL
12. SERP Preview

49. (2017) Next-gen Keyword Research
Filter: ALL
1. Keywords
2. Search Volume
3. Current Position
4. Avg. Google Position
5. CTR of SERPs
6. Avg. CTR of SERPs
7. Opportunity
8. Difficulty
9. Impressions
10. Clicks
11. Landing URL
12. SERP Preview

50. (2017) Next-gen Keyword Research
Filter: Search Console & Analytics
1. Keywords
2. Search Volume
3. Current Position
4. Avg. Google Position
5. CTR of SERPs
6. Avg. CTR of SERPs
7. Opportunity
8. Difficulty
9. Impressions
10. Clicks
11. Landing URL
12. SERP Preview

51. (2017) Next-gen Keyword Research
Filter: SEOmonitor & Other Tools
1. Keywords
2. Search Volume
3. Current Position
4. Avg. Google Position
5. CTR of SERPs
6. Avg. CTR of SERPs
7. Opportunity
8. Difficulty
9. Impressions
10. Clicks
11. Landing URL
12. SERP Preview

52. (2017) Next-gen Keyword Research
Filter: Manual Controls
1. Keywords
2. Search Volume
3. Current Position
4. Avg. Google Position
5. CTR of SERPs
6. Avg. CTR of SERPs
7. Opportunity
8. Difficulty
9. Impressions
10. Clicks
11. Landing URL
12. SERP Preview

53. HOW TO
BRING ALL
THESE DATA
INTO SAME
PAGE WITH
OTHER DATA

54. Simple but Limited Way:
Keyword Intelligence Tools

55. Searchmetrics
SEMrush
Sistrix
Linkdex
Conductor
BrightEdge
SEOlytics

57. Capture all
data sources!
1. Your Own Data
2. Google’s Data
3. External Connections

58. Keyword Research Framework
•Your Own Data
•Google’s Data
1.Fetch &
Scrape
• Search Volume Data
• Ranking & Visibility
• Crawling &
Structure
2.Request &
Process • Eliminate Keywords
• Collecting Together
• Visualizing Data
3.Collect &
Visualize

59. Let’s take a look, step by step

60. Keyword Research Framework
•Your Own Data
•Google’s Data
1.Fetch &
Scrape
• Search Volume Data
• Ranking & Visibility
• Crawling &
Structure
2.Request &
Process • Eliminate Keywords
• Collecting Together
• Visualizing Data
3.Collect &
Visualize

61. Keyword Research Framework
•Your Own
Data
•Google’s Data
Fetch &
Scrape

62. Step 1A: Use Your Own Data
Search
Analytics
Google
Analytics
Your
Audience
Your
Own
Data

63. a) Search Analytics

64. a) Search Analytics

65. a) Search Analytics

66. a) Search Analytics (Spreadsheet Macro)

67. b) Google Analytics

68. b) Google Analytics (Search Console Integration)

69. c) Get Help from Audience

70. c) Get Help from Audience

71. Step 1B: Google’s Public Data
Adwords
Data
Search
Suggest
Topical
Relevancy
Google’s
Public
Data

72. a) Adwords Data (KW Planner)

73. a) Term Explorer (KW Planner) Hacky Way

74. a) Term Explorer (KW Planner) Hacky Way

75. a) Your Own Adwords Performance Data

76. b) Instant Search Suggests

77. b) Instant Search Suggests (Cheap Way)

78. b) Instant Search Suggests (Hacky Way)

79. b) Instant Search Suggests (Spreadsheet Macro)

80. c) Moz’s Keyword Explorer

81. c) SEOmonitor’s Topic Explorer

82. Keyword Research Framework
•Your Own Data
•Google’s Data
1.Fetch &
Scrape
• Search Volume Data
• Ranking & Visibility
• Crawling &
Structure
2.Request &
Process • Eliminate Keywords
• Collecting Together
• Visualizing Data
3.Collect &
Visualize

83. Keyword Research Framework
• Search Volume Data
• Ranking & Visibility
• Crawling &
Structure
2.Request &
Process

84. Step 2A: Search Volume Data
Volume
API
Keyword
Tool.io
API
Search
Volume
API

85. a) Volume API

86. a) Volume API

87. a) Volume API

88. a) Volume API (Spreadsheet Macro)

89. b) Keywordtool.io API

90. b) Keywordtool.io API (Spreadsheet Macro)

91. Step 2B: Visibility & Opportunity & Difficulty
SEO
Monitor
Excel
Formulas
Keyword
Visibility

92. a) SEOmonitor (Visibility)

93. a) SEOmonitor (Opportunity)

94. a) SEOmonitor (Difficulty)

95. b) Excel Formulas

96. Keyword Research Framework
•Your Own Data
•Google’s Data
1.Fetch &
Scrape
• Search Volume Data
• Ranking & Visibility
• Crawling &
Structure
2.Request &
Process • Eliminate Keywords
• Collecting Together
• Visualizing Data
3.Collect &
Visualize

97. Keyword Research Framework
• Eliminate Keywords
• Collecting Data
• Understanding
Data
3.Collect &
Visualize

98. Step 3A: Eliminate Keywords
Keyword
Shitter
Zeo
Keyword
Seperator
Zeo
Keyword
Seperator
v2
Eliminate
Keywords

99. a) Keyword Shitter

100. b) Zeo Keyword Seperator (Spreadsheet Macro)

101. b) Zeo Keyword Seperator (Spreadsheet Macro)

102. b) Zeo Keyword Seperator (Spreadsheet Macro)

103. b) Zeo Keyword Seperator (Spreadsheet Macro)

104. b) Zeo Keyword Seperator (Spreadsheet Macro)

105. b) Zeo Keyword Seperator (Spreadsheet Macro)

106. b) Zeo Keyword Seperator (Spreadsheet Macro)

107. b) Zeo Keyword Seperator (Spreadsheet Macro)

108. c) Zeo Keyword Seperator v2

109. c) Zeo Keyword Seperator v2

110. c) Zeo Keyword Seperator v2

111. Step 3B: Collecting Together
Google
Spreadsheet
API
Connections
Collecting
Data

112. a) Bring All Metrics Together
1. Keywords
2. Search Volume
3. Current Position
4. Avg. Google Position
5. CTR of SERPs
6. Avg. CTR of SERPs
7. Opportunity
8. Difficulty
9. Impressions
10. Clicks
11. Landing URL
12. SERP Preview

113. a) Bring All Metrics Together
4 data sources
(KW Planner + Search Console
+ SEOmonitor + Crawling)

114. a) Bring All Metrics Together (VLOOKUP)

115. b) Learn to Connect APIs to Spreadsheets
=importXML("https://api.sistrix.com/domain.overview?api_key=YOURAPIKEY&dom
ain=sistrix.de"; "//@value")

116. b) Learn to Connect APIs to Spreadsheets
=ImportJSON(“http://date.jsontest.com", “/date”, “noInherit, noTruncate”)

117. Step 3C: Understanding Data
Visualize Your
All Data
Filter Data to
Create Insights
Understanding
Data

118. a) Visualize Your All Data by Highcharts

119. a) Visualize Your All Data by Highcharts
(Treemap)

120. a) Visualize Your All Data by Highcharts
(Bubble)

121. a) Visualize Your All Data by Highcharts
(Word Cloud)

122. b) Filter & Conditional Format Your Data

123. b) Filter & Conditional Format Your Data

124. b) Filter & Conditional Format Your Data

125. b) Filter & Conditional Format Your Data
1. Keywords
2. Search Volume
3. Current Position
4. Avg. Google Position
5. CTR of SERPs
6. Avg. CTR of SERPs
7. Opportunity
8. Difficulty
9. Impressions
10. Clicks
11. Landing URL
12. SERP Preview

126. b) Filter & Conditional Format Your Data
CTR
of
Keyword
vs.
Average
CTR of
This Positon
iPhone 7 charger
Pos: 6 CTR: %4.3
all position 6 keywords
Pos: 6 CTR: %6.3

127. b) Filter & Conditional Format Your Data
CTR
of
Keyword
vs.
Average
CTR of
This Positon
iPhone 7 charger
Pos: 6 CTR: %4.3
all position 6 keywords
Pos: 6 CTR: %6.3
Reconsider SERP view (title/description)
of -iPhone 7 charger- landing page

128. b) Filter & Conditional Format Your Data
Keywords vs. Landing Page
iPhone 7 discounts /iphone-7-chargers

129. b) Filter & Conditional Format Your Data
Keywords vs. Landing Page
iPhone 7 discounts /iphone-7-chargers
This persona is looking for iPhone 7 discounts,
Not iPhone 7 chargers. Check your link structure!

130. b) Filter & Conditional Format Your Data
Current
Position
vs. Avg. Google
Position
from SEOmonitor From Search Console
27

131. b) Filter & Conditional Format Your Data
Current
Position
vs. Avg. Google
Position
from SEOmonitor From Search Console
27
Google is not lying. Did you lose any positions?
If there is huge gap between actual & avg,
it might be a problem

132. Keyword Research Framework
•Your Own Data
•Google’s Data
1.Fetch &
Scrape
• Search Volume Data
• Ranking & Visibility
• Crawling &
Structure
2.Request &
Process • Eliminate Keywords
• Collecting Together
• Visualizing Data
3.Collect &
Visualize

133. YOU CAN PREPARE
MORE & MORE
SCENARIOS
This is enough for 25 mins 

134. Earn lifetime
access to Zeo’s
internal
spreadsheets!
+
Documentation & links
on this presentation
+
Free VolumeAPI
Credits on tools
Drop me a line yigit@zeo.org

135. Drop me a line, yigit@zeo.org to meet!